Sam Weien Email & Phone Number

Chicago, Illinois, Us

Minneapolis, Minnesota, Us

• Own P&L for Old El Paso Beans, Rice, and Chiles segments representing $89M annually measured by in-market sales. Responsible for forecasting demand, delivering financial targets,, and developing long-term portfolio strategy. • Lead SKU development for value-pack and club opportunities across all Old El Paso segments. • Collaborate with cross-functional teams to ensure product and packaging development for new launches are complete in advance of customer deadlines.• Analyze ongoing performance for Mexican category competitors to steer Old El Paso strategy by evaluating in-market trends.• Accountable for tracking and management of consumer budget for paid digital, social media, and promotional advertising.• Manage packaging sustainability pipeline to enable Old El Paso to achieve its corporate sustainability targets.

Minneapolis, Minnesota, Us

• Led margin-management function for Frozen Pillsbury SKUs, responsible for offsetting 4.5% of COGS annually. Delivered Fiscal 2021 target and entering Fiscal 2022, Frozen Pillsbury platforms were solved to 78% of goal prior to role rotation.• Owned pricing strategy and recommended two pricing changes for full portfolio of Frozen Pillsbury SKUs.• Managed innovation and renovation timelines for Pillsbury Frozen SKUs and multi-brand Frozen category expansion.• Recommended SKU discontinuations and suggested replacements based on customer distribution and sales data.• Created a multi-year strategy with packaging counterparts to enable brand to meet its corporate sustainability targets.• Received an "exceeds peers” year-end rating, reserved for top 20% of performers annually.

Minneapolis, Minnesota, Us

• Commercialized the cross-segment Dunkaroos launch, hitting the deadline for the 7-Eleven showcase on an accelerated timeline. This generated 1.4+ billion impressions during announcement weekend and the launch display was the most ordered GMI display by 7-Eleven.• Owned the closure of a significant cost-savings gap in C&F Bars by finding unaccounted allocations in the prior fiscal year and established the first idea pipeline for future years. Team was -16% vs target before taking on the role, and ended at +6% above target.• Launched Nature Valley Packed Bar into C-Store, and managed the sample send-out with the sales team. Additionally, renovated the foodservice variety pack to include recent innovation SKUs Nature Valley Packed and Nature Valley Wafer.• Led creation of a Chocula Treat Bars power wing display, the most ordered seasonal offering in the division.• Achieved an average 98.5% demand forecast accuracy for the six months while assigned responsibility. During this time, led alignment on initial volumes for the next fiscal year.• Forecasted an expected customer stock-up following a 20% pricing increase using data from prior increases as well as demand elasticities.• Refined product management review process to focus discussions on KPIs and streamline decision making. This was achieved by producing new channel discussion slides and creating a monthly innovation performance tracker.

Paris, Fr

• Developed a go-to-market strategy for the launch of L’Oreal Paris Men Expert Hair Dye. Specifically, evaluated the retail opportunity, calculated sales projections for a P&L, and monitored competitor performance.• Analyzed Nielsen scan data to measure lift, dollar growth, and ROI for national coupon campaigns.• Assessed new market opportunity and created data analyses for a club-format SKU’s sell-in plan. • Identified the cause of a national retailer planogram error and worked with the national account team to correct the issues in the retailer’s shelf management system.• Analyzed shelf-space to sales for all skincare brands sold at top four retailers, driving a competitive sell-in strategy.

Dublin, Oh, Us

• Supported the set up of the division’s e-commerce site by developing optimized alt-text for our SKUs’ online display images.• Implemented search engine optimization text and page improvements for three product categories.• Managed the implementation of a new sales management software and trained the 100+ member sales team on its usage.• Worked with brand managers to audit old content and upload over 1,500 items of marketing content to the new sales system.

St. Louis, Mo, Us

• Placed call-to-actions on client websites and made additional strategic changes via WordPress to increase conversion rates.• Pitched clients' content to publications and journals in their specific industries to increase PageRank and drive leads.• Gathered and organized SEO analytical data for clients, assisting with their inbound marketing strategies.• Directed the firm’s 10-year anniversary PR campaign, gaining three story placements and a magazine feature.

Nashville, Tennessee, Us

• Promoted the Summer Bluegrass Concert Series, as well as several other shows by collaborating with local businesses as well as five radio stations on ticket giveaways and social media• Organized customer data since 2004 into cohesive emailing lists via Excel• Contacted tourism websites such as Fodors and VisitTN.gov to publicize the new cafe and museum renovation• Assisted in coordinating media shoots occurring at the venue, including Travel Channel and Billboard Magazine

Bachelor Of Science In Business Administration (Bsba), Marketing, History

Education record