Sam Weitzel Email & Phone Number

Lancaster, Pa, Us

Lancaster, Pa, Us

Formulate and execute impactful marketing strategies for Mortgage Loan Originators (MLOs) to drive awareness and business growth. Collaborate with the Marketing team, maintain strong relationships with MLOs, and implement effective campaigns. Create compelling content, ensure adherence to guidelines, oversee campaign execution, measure performance, and improve integrated marketing for customer acquisition and retention.• Drive customer engagement, loyalty, and revenue growth through targeted CRM strategies.• Build and execute email marketing campaigns in CRM system (Surefire) using HTML/CSS.• Implement and manage tailored marketing campaigns for MLO partners, measuring key growth metrics across multiple mediums.• Compile monthly reports to optimize marketing results and cultivate strong partner relationships.• Collaborate with cross-functional teams to create compelling content across all mediums.

Maintained brand consistency and compliance across marketing materials and platforms. Collaborated with the Marketing Team to address changing priorities and requirements. Developed and maintained graphic design standards, presented creative concepts, and provided guidance and feedback to team members. Ensured regulatory compliance and adherence to laws, regulations, and policies in all work and supervised projects.• Developed and implemented brand design standards, ensuring consistency and cohesiveness across all marketing materials and platforms.• Led a team of designers in executing creative concepts and delivering high-quality designs that aligned with brand identity and marketing objectives.• Collaborated cross-functionally with stakeholders, including marketing, sales, and product teams, to create visually impactful and engaging designs that effectively communicated brand messages and enhanced customer experiences.• Serve as project manager for brand projects

Developed and executed comprehensive marketing strategies, conducted in-depth market research, coordinated regional initiatives, collaborated with cross-functional teams, tracked campaign performance, cultivated relationships, stayed up to date on industry trends, acted as a brand ambassador, and ensureed effective communication with stakeholders at all levels.• Conduct regional training sessions on CRM system and marketing communication platforms, educating users on their features and benefits.• Support Loan Officers in setting up social media pages and provide strategies for engaging their audience.• Deliver ongoing field support through marketing tips, training videos, and daily communication channels.• Create diverse marketing content for regional, branch, and Loan Officer campaigns, spanning digital, print, and radio channels.