Consulting in the roles of Executive Creative Director and Creative Director, leading teams to develop and produce brand experiences, environments, visual concepts, events, and content for priority clients. Build, mentor and direct brand and agency teams for clients across categories to develop experiential platforms, campaigns and activations that engage the customer and amplify the brand voice. Build businesses with divergent conceptual approaches and a deep understanding of 360 brand ecosystems. Own projects from ideation and design to execution and analysis. Develop innovative narratives and experiences combining visual, technological and cultural vocabulary to inspire discovery, loyalty and exploration. Partner cross-functionally with agency and brand leadership to deliver solutions that achieve brand and business goals through tailored marketing initiatives and creative world-building.SELECT CLIENTS & AGENCIES: Apple, Samsung, Uniqlo, VOX Media, Glossier, Amazon, AirBNB, Macy’s, Lancome, FITCH, Spring Studios, The Participation Agency

Led teams of designers, producers, copywriters and creative technologists to conceive, develop and produce transformative, media-agnostic platforms, content, experiences and environments for global brands. Executed complex campaigns blending digital, experiential and social strategies to amplify brand voices and engage audiences. Built agency business by successfully delivering innovative, engaging retail and brand experiences. SELECT CLIENTS: Tommy Hilfiger, SubZero, Google, Stellantis, Barclays Bank, Waymo, Driven Brands

Directed Madewell’s brand experience through environments, events, activations and visual merchandising concepts. Developed and managed in-house teams to conceive of, design and execute projects across all channels including e-com & retail locations. Directed new retail task force, driving initiatives to expand the scope of the brand; focused on building audience, maintaining relevance, and creating lasting emotional connections.

Directed all aspects of LeSportsac’s physical and digital retail experience to reflect the brand’s new product strategy. Created visual concepts for all ~1000 worldwide locations, including windows, global market presentations, store fixtures & interiors, pop-up shops, events and creative collaborations. Directed teams based in New York and Tokyo as well as international partners to create a connected global brand image through all customer touch-points.

Founded Auxes Armes Etc. as a boutique creative studio in New York City, building experiential strategies and solutions to help clients adapt to the evolving impact of digital and social media on brand experience. Conceived of, designed and produced environments, events, creative spaces, presentations and campaigns for leading brands in the fashion, luxury and lifestyle industries. Built and directed in-house team of project managers, producers and designers to grow business and expand capabilities. Owned projects from concept to execution, delivering both the big picture and the details. Established AAE as a premier creative studio by producing memorable and share-worthy experiences, born from a mission to generate customer engagement with inspiring, cohesive brand ecosystems. SELECT CLIENTS: Hermés, Barneys New York, Saks 5th Avenue, Refinery 29, Steven Alan, MM6, Valentino, Diane von Furstenberg, Turnbull & Asser, W Hotels and Moet Hennessey.