Sam Whitmore possesses expertise in publishing, public relations, strategy, social media, social media marketing and 33 more skills. Colleagues describe him as "Sam's industry knowledge is surpassed only by the generosity he shows to his clients (even former clients) and peers. Sam and SWMS are an invaluable resource for anyone looking to understand today's media landscape." and "I have known Sam for more than a decade as both an editor and consultant. He is incredibly insightful, very responsive and above, all always a pleasure to work with. He explains media trends very clearly - particularly to less experienced PR professionals. I’ve valued our relationship."