Sam Wilkes Email & Phone Number

Greater Cleveland

Los Angeles, California, United States

In this internship, I worked with the Amazon Music Podcast Growth Marketing team. My project was to define and provide context to the players of the Podcast industry relative to partner marketing efforts. I worked with internal teams, external media partners, and with show-level data to establish unique categories and marketing strategies for each.Specific Overview:• Established and defined Amazon Music’s categories of podcast industry players, distinguished by audience reach… Show more In this internship, I worked with the Amazon Music Podcast Growth Marketing team. My project was to define and provide context to the players of the Podcast industry relative to partner marketing efforts. I worked with internal teams, external media partners, and with show-level data to establish unique categories and marketing strategies for each.Specific Overview:• Established and defined Amazon Music’s categories of podcast industry players, distinguished by audience reach metrics and styles of production. Developed 5 profiles with motivations, needs, and pain points outlined.• Built short, medium, and long-term marketing roadmap for podcast creator profiles, resulting in 15 unique marketing strategies to engage 300,000 podcast creators in co-branded marketing opportunities.• Generated non-traditional “go-big” co-marketing campaign tactics for 3 creators responsible for over 15% of listening hours. Strategies focused on creating earned media and increasing non-paid partner benefits. Show less

Columbus, Ohio, United States

As Marketing Program Manager I focused on the K-12 Vertical and provided individualized strategy leadership and training content-creation throughout the United States, enhancing our workforce to be as prepared as possible with the latest innovations and corporate developments.Accomplishments: • Spearheaded Security domain go-to-market strategy in cross-company PMO for Pandemic response. Trained 700+ sellers virtually and produced 20+ sales enablement marketing assets unique to… Show more As Marketing Program Manager I focused on the K-12 Vertical and provided individualized strategy leadership and training content-creation throughout the United States, enhancing our workforce to be as prepared as possible with the latest innovations and corporate developments.Accomplishments: • Spearheaded Security domain go-to-market strategy in cross-company PMO for Pandemic response. Trained 700+ sellers virtually and produced 20+ sales enablement marketing assets unique to Pandemic response needs.• Developed K-12 industry personas with accompanying portfolio strategies and marketing content.• Onboarded and launched marketing initiatives for physical security and software products into K12 portfolio.• Authored guide educating customers to access federal funding, resulting in $11m in incremental revenue.• Increased K-12 Education incremental market share by $5m by managing a pilot sales initiative with a third-party lead generation service and establishing industry relationships with school safety nonprofits.• Produced videos, sell sheets, podcasts, and webinars, increasing total K-12 content by 250% in one year.• Chairman’s Excellence Award Winner (2021) for innovative marketing material production. Conducted and edited 150+ video/audio interview segments to produce 10 customer testimonials and 170+ internal podcasts. Coordinated and supported the North America K-12 Security Growth initiative at Johnson Controls, driving incremental value through: - Building and distributing Sales Enablement tools for nationwide network of sales executives - Managing and coordinating relationships with third party agencies and partners - Establishing best practices in complex school system funding Show less

Greater Milwaukee Area

As part of the Commercial Development Program at Johnson Controls, I worked in marketing as part of the Retail Solutions group. Some of my responsibilities included:- Strategic Account Marketing- Project Management- Digital Brand Marketing- Creating Branding Guidelines and Messaging FrameworkThrough this rotational program I worked on the Global Products Channel Excellency team in Milwaukee, WI where my responsibilities included:- Content Management- Project… Show more As part of the Commercial Development Program at Johnson Controls, I worked in marketing as part of the Retail Solutions group. Some of my responsibilities included:- Strategic Account Marketing- Project Management- Digital Brand Marketing- Creating Branding Guidelines and Messaging FrameworkThrough this rotational program I worked on the Global Products Channel Excellency team in Milwaukee, WI where my responsibilities included:- Content Management- Project Management- Building Sales Enablement Tools Show less

Oxford, Ohio

Used a basis of primary qualitative research to rebrand the ABLE program, a GED preparation program through the Ohio Department of Higher Education. In this project we conducted a series of focus groups with current ABLE students to gather insights on their experiences, expectations, and suggestions for the program.As the project manager I headed a team of 13 members through focus group script construction, background research on other states' GED programs, and developing designs and… Show more Used a basis of primary qualitative research to rebrand the ABLE program, a GED preparation program through the Ohio Department of Higher Education. In this project we conducted a series of focus groups with current ABLE students to gather insights on their experiences, expectations, and suggestions for the program.As the project manager I headed a team of 13 members through focus group script construction, background research on other states' GED programs, and developing designs and suggestions for the ODHE. I acted as a liaison between the Senior Vice Chancellor of the Ohio Board of Regents, PSE's faculty adviser, and the rest of the team. Show less

Oxford, Ohio

New members in PSE at Miami University are given a client consultant project. As a team lead, I facilitated a team of six of the new members and trained them in client communication etiquette, qualitative and quantitative market research techniques, and general business practices. My role in the group was to provide them with all the tools they need to research and create a functioning tactic and allow them to learn by action.

Lead valuation in acquisition processEdit government contractsSell in mass quantities

Madrid Area, Spain

Conduct lesson plans to 4-5 year old students.Create activities and exercises to develop an understanding of the English language.

Master Of Business Administration - Mba, Business Administration And Management, Marketing

Activities and Societies: Foster Marketing Association (Co-President) Challenge for Charity (VP of Sport Volunteering), Business & Policy.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Pi Sigma Epsilon Professional Business Fraternity Student in Farmer School of Business Minor in Spanish language

Spanish Language And Business

Study Abroad student in Spring 2015 Took classes in advanced Spanish Language and Business Gained fluency in conversational Spanish

Education record