My approach to experience and narrative design is informed by 15 years of experience telling stories across live, print, broadcast, digital and interactive platforms. I'm experienced in fiction, non-fiction and ideas-based storytelling from mass market to highly niched audiences and cutting-edge experimental work. Conservatoire-trained with experience creating both interactive and classical theatre, I am confident directing performers, scriptwriting and adaptation, as well as interactive narrative and exhibition design, ideation and building worlds from scratch. I have run writers’ rooms and collaborated with directors, sound and video designers as well as acting as a script doctor on games, interactive theatre and broadcast productions. As a writer and curator at the heart of Berlin's global art scene, I collaborated with artists innovating audience experience across film, performance, media, tech and interactive artforms. I have also taught workshop and lecture series in interactive narrative design at the Austrian Cultural Forum and the Royal Central School of Speech and Drama, where I was an MA lecturer, responsible for assessing student portfolios, and designing and delivering courses of lectures and workshops.Experience in international journalism has given me unparalleled access to the real-life stories and ideas shaping the world we're in - from global politics and urban culture to indigenous climate activism and innovations in business and tech. An early career in strategic media communications provides a commercial context for my work and an understanding of how brand identity can be leveraged to serve audiences and build communities.
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Writer And Narrative DesignerDouble Zero GamesLondon, Gb
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FounderStudio Zero Nov 2024 - PresentFounder of XR-first narrative studio building storyworlds for an immersive future -
Writer And Narrative DesignerDouble Zero Games Mar 2022 - PresentLondon, England, United KingdomAnimated comedy adventure game (2024, NDA)• Narrative ConsultantThe Restless (in development)• Originated and wrote story, developed characters, and built world for horror adventure inspired by the works of Lovecraft, Conan-Doyle and Alain Resnais• Collaborated with games professionals• Directed voice recording and managed documentation LondonLens https://double-zero-games.itch.io/london-lens• Researched, designed and wrote AR experience, revealing the hidden colonial history of the global financial system within London’s Square Mile.• Collaborated across time zones with San Francisco-based developer, using Niantic ARDK and Unity AR Foundation• Prepared and maintained design documentation; conducted onsite testsShared Roots: Wisdom of the Stones https://rb.gy/sctr• Assembled six-person team to create ‘cosy’ adventure puzzle-game• Originated and developed story, world and characters, weaving social issues with accessible themes of magic and search for belonging• Contributed to UI/UX design and input dialogue directly into Unity• Awarded ‘golden ticket’ to London Games Festival GDLX23 showcase
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Interactive Narrative Designer, Writer And Script ConsultantFreelance Nov 2010 - Present• Created original interactive multimedia game, art and theatre projects internationally• Narrative consultant and script doctor on projects for leading art, theatre and broadcast institutions • Game projects include: GLOBAL SYSTEM FAILURE (Volksbühne Berlin, Oslo Architecture Triennial) • Theatre includes Corresponding with Ghosts (Volksbühne), Unmasked (Camden People's Theatre)• Screenwriting
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Narrative Consultant, Writer And Editor For Startups, Academics And InstitutionsSelf-Employed Nov 2013 - Oct 2022London, England, United Kingdom• Communications consultant and pitch-writer for fintech and proptech startups• Ghost writer of military report into information warfare and post-truth media• Writer, editor and coach to art industry professionals and academics• Directed large writing projects, creating roadmaps, feedback processes and iteration cycles • Ongoing coaching support, designing workflow solutions to help clients stay on track • Maintained accurate records and documentation• Copywriting and editing on book-length projects
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Freelance JournalistSelf-Employed Sep 2008 - Oct 2019London, United KingdomWrote news, features, interviews and opinion pieces across print and onlineCollaborated with editors to deliver articles fitting each publication's audienceWrote to different writing and style guides across US, UK and international English Topics covered include global, local and street politics, social movements, art, architecture and cultureSpecialist writer on emerging interactive artfoms developing new kinds of art and narrative experienceWrote reviews and criticism of theatre, film, opera and artSourced photographs and DRMFact-checking
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Visiting LecturerThe Royal Central School Of Speech And Drama Feb 2016 - Apr 2020MA lecturer in narrative design for performance.• Designed and taught course of lectures and workshops on interactive performance deisgn• Assessed and moderated student portfolios to course criteria• Ran weekly student writers’ room to generate original scripts• Brokered collaboration with leading German theatre to mount full professional production• Directed production bilingually, running parallel student workshops to rehearsal -
Freelance WriterFrieze Mar 2009 - Apr 2019Berlin Area, GermanyContributing art writer specializing in new interactive art combining sound, tech, media, installation and performance and focusing on the political poetics of art -
Contributing WriterArtnews Apr 2017 - Dec 2018New York, United States -
Visiting ArtistVolksbühne Berlin Aug 2016 - Oct 2018Berlin, Germany -
ContributorThe Stage Media Company Ltd Mar 2016 - Mar 2018Writer -
Art EditorExberliner Oct 2009 - Sep 2012Berlin Area, Germany• Curated monthly art pages of Germany’s international English magazine• Specialist in new artforms: interactive, sound, tech and media art• Collaborated with editor-in-chief, publisher, marketing and design departments and section editors to develop themed issues, media partnerships, and magazine events• Developed and maintained production pipelines for print magazine• Commissioned freelancers, trained staff writers, and edited all copy• Wrote reviews, previews, columns and interviews with leading artists• Redesigned art section to reposition magazine as the English-language voice for Berlin's international art scene• Developed and maintained relationships with artists, gallerists, institutions, fairs, collectors and subcultures to secure the magazine's inside line on Berlin art-world news and developments -
SpecialistBbc Worldwide Dec 2010 - Jun 2011Berlin Area, GermanyContributor to BBC World programmes on visual art and the Berlin art scene
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ContributorGuardian News & Media Dec 2010 - Jan 2011 -
Communications ConsultantBrown Lloyd James Dec 2005 - Oct 2007LondonCommunications consultant, 24/7 press office and crisis management Newsroom and Features Desk training on Fleet StreetClients: Royal Opera House, Disney, Evening Standard, Barnardo's, Whizz-Kidz, Prince of WalesSpecialized in strategic media communications across international press, broadcast and filmWrote press releases, researched and placed stories and ghost-wrote articles for global pressCreated and maintained databases, documentation systems and coverage reports. Managed new hires.Trained in journalism under Sir Nick Lloyd (Editor of The People, News of The World, Daily Mirror and Daily Express 1980-1995) and in comms under Sheila Thompson, former Chief of Press, Ministry of Defence
Sam Williams Education Details
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Advanced Theatre Practice -
Literature, Philosophy And Fine Art -
Jurisprudence: Law With Law Studies In Europe (French) -
Journalism -
Top Of Cohort -
Hackney Community CollegePhotography
Frequently Asked Questions about Sam Williams
What company does Sam Williams work for?
Sam Williams works for Double Zero Games
What is Sam Williams's role at the current company?
Sam Williams's current role is Writer and Narrative Designer.
What schools did Sam Williams attend?
Sam Williams attended The Royal Central School Of Speech And Drama, Bard College Berlin, A Liberal Arts University, University Of Oxford, City, University Of London, Université Panthéon Assas (Paris Ii), Ludwig-Maximilians Universität München, Hackney Community College.
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