Chief Marketing Officer
CurrentTravala.com, the world’s leading cryptocurrency-friendly travel booking service where you get the best prices on over 3 million travel products worldwide. We accept all leading cryptocurrencies, credit cards, Binance Pay, Wechat Pay as payments and we have developed an innovative tokenized incentives.Managing the design, execution and implementation of global marketing and brand strategies across multiple areas including digital, social, email, SEO, affiliate, paid advertising, data analytics, and tech/product integrationsUtilizing new web 3.0 and traditional marketing tools to roll out global campaigns and integrations with crypto and travel companies focusing on driving new user acquisition, revenue and brand awarenessBuilding marketing frameworks for onboarding suppliers and travellers into the Travala network, as well as engaging with the community of property owners, strategic partners and crypto investorsWorking cross-functionally with tech, product, partnerships, finance and regional teams to develop key assets and grow digital channels including the management of 3rd party agenciesIn charge of brand marketing, media strategy, internal and external communications.Managing and growing a global marketing team across 5 continents with a data-driven approach that enhances marketing effectiveness and resultsLeading the firm’s relationships with external parties and key stakeholders in the crypto and travel industriesPlaying a key role in the design and delivery of the company rebrand Overseeing the design and execution of the new social media strategy across multiple channels including Twitter, Facebook, Instagram, Youtube, Linked In, Reddit and DiscordLeading the revamp of the global email marketing Instrumental in driving a new international SEO strategy from scratchDriving the implementation of a new affiliate programManaging the design and restructure of the global paid advertising strategy