Sam Woollard Email and Phone Number

Sam Woollard's Location

Sydney, New South Wales, Australia, Australia

About Sam Woollard

With over 20 years work experience in the Asia-Pacific, US, Europe and Middle East markets and extensive background in the travel industry, I am a highly motivated and results-oriented leader dedicated to driving growth and innovation. Having wide experience encompassing senior roles in marketing, commercial strategy, business development and sales across both B2C and B2B environments, I have a strong track record in growing large and small businesses, leading multicultural teams, building strategic partnerships globally and expanding market presence. My unique and diverse experience, including working both client and agency side, has taken me on an amazing journey across all major travel sectors including DMOs, hospitality, airlines, tours and activities, Cruise, Car Rental, OTAs and metasearch. I’m driven by the desire to empower travellers to discover and experience the world, and am passionate about the continual transformation of the travel-tech industry and fast growing Web3 space. Highlights:Growth Strategy: Strong track record in building growth marketing strategies, developing regional offices, driving sales and lead-generation resulting in rapid international market expansionExecutive Leadership: Wealth of experience in senior management roles, managing multicultural global teams and with a strong network in the Asia-Pacific, US, Europe and the Middle East markets.Innovation: High proficiency in emerging technologies, travel-tech & Web3, and willingness to take a unique perspective and think outside-the box. Diverse Skill-set: Extensive background in marketing and sales, both B2B and B2C, and strong knowledge in specialist topics including digital, mobile, loyalty, tourism marketing strategies, branding & innovation.Partnerships: Proven track record of spearheading strategic partnerships with global travel players. and building strong relationships with C-level executives to help scale company growth.Results-driven: Data-driven approach, possessing high levels of strategic and tactical thinking, and highly efficient at managing challenging tasks and problem solving.Expertise:Travel-Technology, Web3, Blockchain, Crypto, AI, MetaverseExecutive Leadership, Growth Marketing Strategy, Brand Positioning, New Market ExpansionDigital Marketing, e-commerce, Product Development, Advertising, PR & Comms, EventsStrategic Partnerships, Business Development, Sales, Negotiation CRM, Loyalty, Data Analysis & MonetisationCorporate Establishment, P&L Management, Operational PlanningTalent Development, Coaching, Mentoring, Hiring

Sam Woollard's Current Company Details

Travala.Com

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Sam Woollard Work Experience Details

Chief Marketing Officer

Travala.Com Feb 2022 - Present

Singapore, Singapore, Sg

Travala.com, the world’s leading cryptocurrency-friendly travel booking service where you get the best prices on over 3 million travel products worldwide. We accept all leading cryptocurrencies, credit cards, Binance Pay, Wechat Pay as payments and we have developed an innovative tokenized incentives.Managing the design, execution and implementation of global marketing and brand strategies across multiple areas including digital, social, email, SEO, affiliate, paid advertising, data analytics, and tech/product integrationsUtilizing new web 3.0 and traditional marketing tools to roll out global campaigns and integrations with crypto and travel companies focusing on driving new user acquisition, revenue and brand awarenessBuilding marketing frameworks for onboarding suppliers and travellers into the Travala network, as well as engaging with the community of property owners, strategic partners and crypto investorsWorking cross-functionally with tech, product, partnerships, finance and regional teams to develop key assets and grow digital channels including the management of 3rd party agenciesIn charge of brand marketing, media strategy, internal and external communications.Managing and growing a global marketing team across 5 continents with a data-driven approach that enhances marketing effectiveness and resultsLeading the firm’s relationships with external parties and key stakeholders in the crypto and travel industriesPlaying a key role in the design and delivery of the company rebrand Overseeing the design and execution of the new social media strategy across multiple channels including Twitter, Facebook, Instagram, Youtube, Linked In, Reddit and DiscordLeading the revamp of the global email marketing Instrumental in driving a new international SEO strategy from scratchDriving the implementation of a new affiliate programManaging the design and restructure of the global paid advertising strategy

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Director

Innovate Travel Solutions Jan 2022 - Present

Innovate Travel Solutions is a boutique travel consultancy providing dynamic and creative solutions for some of the world’s most innovative tourism brands including destinations, travel and hospitality clients. Drawing on extensive global travel industry experience, and with a strong focus on achieving optimal results, we have a holistic approach to the design and delivery of tourism marketing strategies for both B2B and B2C audiences. We offer strategic advisory services encompassing marketing and commercial strategy, project planning and implementation, partnership development and sales in the Asia-Pacific, US, Europe and Middle East markets. Specialties: Marketing & Commercial Strategy, Brand Positioning, New Market Expansion, Digital Marketing, Product Development, Strategic Partnerships Development, Advertising, and Tourism Promotions.
Global Senior Manager, Commercial Marketing

Qatar Airways Oct 2020 - Jan 2022

Doha, Qa

Responsible for the new global partnership between Qatar Airways and TUI AG and the launch of new technology providing consumers with an end-to-end solution enabling the purchase of multiple travel products (flights + hotels + tours & activities + car rental + insurance…) in one seamless journey Developing the overall strategy for sales, marketing, products, e-commerce and systemsLeading major product launches including FIFA World Cup Qatar 2022 Travel Packages, Stopover and the Privilege Club Loyalty integrationManaging all global partnerships including national tourism boards, hotel groups, tour operators, cruise lines, etc. Providing strong leadership, growth strategy and leading the roll out of multiple points of sale across APAC, Europe, US & South America, and eventually all continents by 2021/22In charge of an array of international marketing, communication & branding activities to increase market penetration, sales revenues and profitability

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General Manager, Global Marketing & Sales

Travello Mar 2020 - Oct 2020

Brisbane, Queensland, Au

Travello is a travel technology company and social network for travellers reaching over 200M travellers in 180 countries - where travellers dream, plan, book, experience, share. Travello has ranked as the no 1 travel app in over 20 countries and has won multiple innovation awards in the Travel Industry. A rapidly growing digital & travel technology platform that connects the world’s largest network of travellers with experiences in destination and in real time. We have developed industry leading SAS technology that is set to change the way travel brands connect with their customers pre, in-destination and post travel….Travello is clearly the industry leader in the Social Travel space.Initiating and driving the global marketing & sales strategy, new business development and partnershipsWorking closely with suppliers and tour operators to promote over 50,000 tours & attractionsPitching, design and execution of marketing campaigns and data acquisition strategies for global travel brands including DMOs, hotels, airlines & cruiselinesDeveloping innovative strategies and digital campaigns to drive the growth of Travello and online salesIntegration of the CRM, loyalty & rewards program, data insights, digital and AI technologies to keep the company at the forefront of developments in digital & direct marketingLeading key projects and relationships with senior travel executives in APAC, Europe, Middle East and the US, including global CEOs, CMOs, CIOs and CTOs. Working closely with the founders, product & technology teams, and external marketing agencies on the strategy, execution and launch of industry leading products and services

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Managing Director, Greater China

Aviareps Ag May 2018 - Feb 2020

Munich, Bavaria, De

AVIAREPS AG, founded in Germany in 1994 and headquartered in Munich, is the world's leading destination, airline and hotel representation agency, with 63 offices across 43 countries and over 300 tourism and aviation clients in its portfolio. AVIAREPS Greater China offers year-round, in-market representation, sales & marketing, public & media relations, digital & social media campaigns and platform management, airlift development, airlines & hotels GSA, 3rd party cooperative marketing programs and more...Managing Director, Greater China for the world's leading destination, travel & tourism marketing and promotion agency and responsible for a team of senior executives across 8 offices in Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Hong Kong and TaiwanDirector Greater China for Visit California, responsible for the delivery of an integrated marketing strategy, campaigns and in market representationAgency lead, providing senior-level counsel and acting as the client's representative when dealing with third party Branding, Ad and Digital agencies Leading all senior management teams, new business development, annual strategy and budget planningOverseeing the business strategy and all online and offline marketing & sales activities (digital, advertising, TVC, trade shows, events, PR, print media) for global tourism clientsManaging and growing the regional sales team; leading all proposals and pitches for global RFPs (DMOs, hotels, airlines, cruise, retail, etc.); training, mentoring, setting KPIsManaging strategic partnerships with top OTAs, travel agencies and online playersAgency lead, providing senior-level counsel and acting as the client's representative when dealing with third party Branding, Advertising and Digital agencies Leading all regional client teams, business development, and new growth strategies Management of human resources, finances, P&L, annual strategy & budget planning

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Director Of Marketing & Sales, Greater China

Visit California May 2018 - Feb 2020

Sacramento, Ca, Us

Director, Greater China for Visit California and responsible for leading a dedicated team of trade, PR and marketing experts, based in 6 cities (Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and Taiwan), to deliver California’s marketing strategy and key activities to the booming Chinese outbound travel market.

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Director Of Marketing & Sales, Greater China

Accor Plus May 2016 - May 2018

Singapore, Singapore, Sg

Accor Plus the most expansive travel, dining and lifestyle program in the Asia Pacific, enables you to do more, in more incredible ways imaginable. Enjoy more destinations and styles at over 600 hotels, resorts and apartments across 17 countries. Plus, exclusive member benefits and experiences. With more than 1,200 employees, 45 offices and over 350,000 members in 14 countries across the Asia Pacific. Accor Plus Offices are located across Australia, New Zealand, Fiji, Singapore, Malaysia, Indonesia, Philippines, India, Thailand, Vietnam and China. Responsible for growing and managing a new marketing team for the Asia-Pacific loyalty membership program encompassing digital, sales, advertising, events, PR & commsIn charge of the implementation of a new marketing, sales and brand strategy, with a strong emphasis on lead generation and strategic partnerships (B2B + B2B)Leading the digital, technical and CRM system integration between internal teams and 3rd party platforms, agencies and suppliers, to generate a plethora of new sales leadsManaging external agencies and vendors, and the entire process from sourcing to campaign execution, as well as media ownersOverseeing the localization of global campaigns within the market, ensuring China plays a central role regionally and global stakeholders are abreast of key marketing initiatives Using a data-driven approach to continuously monitor, evaluate and opitimise activities across the marketing spectrum and enable the successful delivery of consumer and partner campaignsEmploying new online communication vehicles and latest technologies to reach new audiences in more innovative waysManaging allocated budgets and preparing monthly and yearly financial reports with HQDeveloping key relationships and consumer campaigns with local and international partners including companies from the travel, finance, insurance, retail, real estate, transportation and media industries

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Director Of Marketing, Sales & Client Services

Kantar Added Value Mar 2015 - May 2016

London, Gb

Providing International and Chinese companies with strategic marketing consulting specializing in qualitative & quantitative consumer research, branding, cultural insights & semioticsWorking closely with the regional sales team to formulate a new sales strategy; managing proposals and pitches for global RFPs; developing marketing collateral; training, setting KPIsLeading the client development strategy and growing new and existing relationships with key clients across multiple sectors including travel, retail, auto, FMCG, consumer electronics, pharmaceuticals and luxuryWorking with the team on marketing and brand strategies, creative campaigns, innovation, digital transformation and communications optimisation to solve complex challengesDeveloping a new online and offline marketing and sales strategy to improve lead-generation and drive brand awarenessManaging allocated budgets and preparing monthly and yearly financial reports with HQFusing brand marketing, consumer insight, innovation, and communications optimization to help solve clients’ marketing problems in the China & Asia markets

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Director Of Marketing, Sales & Client Services

Dragon Trail Interactive Apr 2012 - Feb 2015

Haidian District, Beijing, Beijing, Cn

Managing an international team of travel and tourism industry experts in executing digital marketing strategies for a large portfolio of global clients including National Tourism Boards, Hotel Groups, Airlines, Cruise lines, Attractions, Shopping and Lifestyle companiesExecuting all marketing projects and overseeing the in-house team, including software engineers, product managers and social media marketing specialists, ensuring the successful implementation from concept through to design and launch of a wide array of digital marketing services including Chinese website development, social media, SEM/SEO, mobile applications and technology developmentIn charge of the international business development division and responsible for devising the marketing strategy for domestic and international clients including Canadian Tourism, Malaysia Tourism, Dorchester Collection, MGM Macau, Kempinski, Hyatt, Small Luxury Hotels of the World, One & Only Resorts, United Airlines, Universal Studios Hollywood, Chic Outlet Shopping, Sydney Bridge Climb, Premier Tax FreeIn charge of the international business development division and responsible for presenting marketing concepts and project plans to international clientsResponsible for the development of the marketing, sales and public relations team and developing new initiatives to increase lead-generation and strategic partnerships globally

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Marketing Director, Asia

Dezan Shira & Associates May 2007 - Apr 2012

Kowloon, Hong Kong, Hk

Dual role in directing the entire Asia marketing operations for both the consulting business (Dezan Shira & Associates) and the rapidly developing media – publishing business (Asia Briefing Ltd.)Co-ordinating and establishing strategic business relationships with over 2,000 corporate clients and business organisations worldwideIn charge of marketing & business development and responsible for generating new clients for the legal / tax businessDesigned and conceptualized a worldwide media publishing platform providing Asia business news, regulatory information and reports to business executives based in over 165 countriesDeveloping the domestic and global sales and distribution channels for all publicationsPlanning, organising and sponsorship of high-level business events in AsiaLaunching and marketing new brands and products worldwideAdvising corporate clients on the legal & tax structuring of their Asia business operations Directing and executing the marketing team and activities in China, India and VietnamManaging the firm’s social media platform and successfully developing new multi-media channels both locally and on a global scaleProject manager and responsible for creating a new mobile phone application and marketing its launch into the global marketProduced and edited over 15 new titles for the library of technical and regional business guide books including The Guide to Doing Business in China published in association with Springer Verlag (Germany)Dezan Shira & Associates is a specialist foreign direct investment practice, providing business advisory, accounting, audit, tax and payroll services to over 2,000 multinationals and SME's investing in China, Hong Kong, India & Vietnam.Asia Briefing is a media publishing platform providing Asia business news, regulatory information and reports to business executives based in over 165 countries worldwide.

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Marketing & Publication Manager

German Chamber Of Commerce In China | Shanghai May 2004 - Apr 2007

Managing the marketing, sales, distribution and editorial of member publicationsResponsible for online marketing, advertising and public relations in coordination with all the regional China offices Founder, Chief editor and marketing manager of the GC Ticker magazine, distributed to 15,000 companies in China and abroadIn charge of event marketing, sponsorship and organization of large-scale events including the German Ball and German Chancellor Angela Merkel’s visit to ChinaProviding professional advice to 2,000 member companies concerning setting up business in China
Marketing & Sales Executive

Homechoice Jul 2002 - Jul 2003

Responsible for sales, marketing and promotional activities and increasing sales for a thriving and progressive new company specialising in digital TV and internet servicesAssisting customers with the installation of the internet service and e-mail facility, and offering advice on a variety of technical queries
Marketing & Sales Executive

British Airways Jul 2000 - Jul 2002

Middlesex, Gb

Working for the British Airways Executive Club as part of the European team assisting over 2 million corporate members with business travel and carrying out marketing, sales and promotional activities worldwide.

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Sam Woollard Education Details

University Of Hull

International Business

Frequently Asked Questions about Sam Woollard

What company does Sam Woollard work for?

Sam Woollard works for Travala.com

What is Sam Woollard's role at the current company?

What schools did Sam Woollard attend?

Sam Woollard attended University Of Hull.

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