 - Leading the team of branch manager, Sales, FAEs and ISRs (16 ~21 people) to support North China customers, - Focus on leading and coaching the team to create demand for proprietary products such as Lattice, Vitesse, SMSC (Microchip), Linear Technology, Exar, Micrel, Semtech/Gennum, etc., - Establish the business growth strategy and coach/train/mobilize the team to plan the work and work on the plan to achieve team goal, - Grow team design win from 308 yearly DWINs to 380 yearly DWINs in time of with many challenges of some product lines de-franchised. Plan team revenue goal, establish and execute strategy to drive book$/bill$ of each product lines, - Lead/coach the team by applying change management, doing regular 1x1 communication with team members. Help the team to work beyond their comfortable zone, and help them to contribute to grow business/DWINS, and eventually each team member grows, - Work closely with key suppliers to support customers in the whole North China.

 - Manage a team of 5 pricing team members to meet our mission & purpose of being competitive weapon for our sales and distributors, - Quote requests responsiveness (to meet metric of first response within 24hrs and final response in 48hrs) for APAC (Greater China, Southeast Asia, Korea and Japan), - Working with Business Units (Wireless USB, RF SOC, Programmable System on Chip, Cap-Sense, Touching technology, Programmable Clock, Memory, etc.)/BD team to establish or change, and execute pricing strategies under guideline of Value Based Selling(VBS). Achieved ~3% - 10% (on top of previous year’s margin) premium for proprietary products/service by execute the Value Based Selling strategies, - Working with distributor management / distributors to establish pricing related program to incentive distributors/VARs to do design in/win proprietary products, - Set up pricing process/dashboard to manage ASP change during price negotiation to meet company PBT goal (of 20+%), and to provide negotiation suggestion to sales team to gain market share (and keep margin) and minimize the price erosion at rate of 1.5% to 3% during the VPA (Volume Pricing Agreement) negotiations with key accounts such as Huawei, ZTE, H3C, Foxconn, etc., - Join sales and distributors partners to visit APAC customers and gather marketing intelligence, and do competition analysis to facilitate pricing strategy establishment, - Analysis the total available market (TAM), addressable market (SAM), and competition status. Work with Business Unit to get alignment on pricing strategy to approach the market with existing products/services, or to offer suggestions for the new product development to meet the market requirement, - Provide career development the for the team. Lead and grow the team.

Directly manage and responsible for business generation/local demand creation in key Telecom customers such as UTstarcom, H3C, Huawei Shanghai, ZTE Shanghai, ASB, ZTE Nanjing, Cisco R&D China and all Wuhan area customers, etc., - Discover new High End Analog opportunities as well in high end customers who design, manufacture, market high performance products in segments of power supply, medical, industrial, automobile, education, telecom RF BTS, etc.,  - Set up strategy and manage/drive distributors to engage in business growth by growing customer base, discovering design opportunities pipeline for future growth, - Achieved great business contribution (2~3million$ of analog business of power, RF, Mixers, et.) in Key customers such as Huawei, ZTE.

 - In charge of business growth and promotion of Telecom related products(TDM Switch,E1/T1,IMA,Echo Cancellation, EtherNet Switch, TDM over Packet, DPLL, APLL, Optical products, ATM, etc..) to Key customers in North China, - Manage Key Accounts of leading telecommunication customers such as ZTE ,Huawei, UTStarcom, ASB, Eastcom, Datang Mobile Communication Co. Ltd, Beijing Harbor etc., and leverage technical resources to support these customers of very much technology support demanding, - Manage distributors and limited resources to discover new opportunities, to give customer supports and to discover potential customers, - Help Country manager to Position China/HK as a major business contributor of the company.

 - Responsible for the promotion of semiconductor product lines such as LINEAR, PMC, MITEL in Key customers such as Huawei Co., Ltd., the 1st ,2nd R&D and NJ R&D institute of ZTE, ASB, Eastcom, UTStarcom, Datang Mobile Communication Co. Ltd. and some customers in consumer industries, - Give customers Business support (pricing, delivery, forecast analysis) at the same time of products promotions and technical supports, - Accomplish about US$2.5million of business in the first half year of 2001. Being promoted to Key Account Manager. Good technical education background and working experience enable the communicate effectively with different types of customers personnel ranging from R&D engineers to logistic persons, - Leverage technical resources to give key customers supports.

 - In charge of Product definition, Project design and new employees' training, - Lead a team of 8 engineers and manage the whole project of Cable TV surveillance &Switch system and achieved great successes, - Key person in the implementing and supporting new products development hardware/software design, and accumulated lots of practical experiences on business trips doing on-site installation/technical supports/customer training across Mainland China.