Sam Yang Email & Phone Number

中国 上海市

中国 上海市

● Resource integration: Focusing on company esports, sports resource integration, and businessexpansion, responsible for customer expansion, cooperation channel expansion, and constantly breakingthrough new gameplay and growth pointsBusiness negotiation: The entire process of planning, negotiating, and executing various businessprojects can be tailored to different types of partners, and corresponding strategies can be developedand implemented● IP construction: Communicate with media, suppliers, and other resource providers to jointly buildnew sports IP models (sports and esports)Program guidance: Based on customer needs, match resources and customize marketing plans, cooperatewith business teams to develop online and offline integrated marketing plans for customer pain points,and provide technical support for customer cooperationTeam building: As a pioneer for the company's development in sports, responsible for building thesports market department, setting goals for the team's core business such as department budget andfuture direction

中国 上海市

● Cultural Construction: responsible for the formulation of the overall sports marketing strategy and marketing plan of prospect media, and as the pioneer of the company's new sports track, formulate the operation mode for the company in the sports marketing track. ● Responsible for coordinating internal and external sports marketing product training, corporate culture building and product content sorting and output. ● Formulation of marketing strategy: Based on the company's attributes and the characteristics of sports projects, through customer insight, media release, creative planning, event marketing, etc., complete the implementation of the important event node campaign and integrated marketing creative plan ● Coordinate cross departmental resources such as product, operation, planning and creativity, meet business needs and promote the implementation of the project. ● Customer Maintenance: responsible for the maintenance and execution of existing customer resources and rights, developing and maintaining 20 customers, leading the team to provide sports marketing solutions and resource development for customers. ● Responsible for the formulation and implementation of the customer's brand construction, maintenance and promotion strategies in sports marketing ● Responsible for the customer's image publicity and planning in sports marketing, organizing the writing of publicity documents, athlete's speeches, sports event marketing, advertising creative design, etc. ● Content Construction: Study IP trends of the sports industry, grasp the market development direction, and Analyze and select high-quality sports IP for the company. Manage and control the company's existing IP resources, and complete copyright sorting and cooperation. At the same time, based on the company's needs, we will develop new IP resources and establish good cooperative relations with major copyright owners and platforms. Screening, evaluation, purchase and introduction of new IP.

中国 北京市

● Market Research: responsible for the integrated marketing of Sports China, leading the team to collect market information and conduct market research;● Customer Maintenance: responsible for the maintenance and implementation of existing customer resources and sponsor rights and interests, developing and maintaining 10 customers, following up 20 target customers, leading the team to provide sports marketing solutions and resource development for customers (mainly responsible for projects: Budweiser, Adidas, red flag car, etc.)● Marketing Strategy formulation: marketing planning and docking of major projects, participating in the formulation of integrated marketing plans and the control of integrated marketing strategies, understanding customer needs, balancing the interests of all parties, and facilitating the implementation of key customer projects and strategic cooperation.● Establishment of resource base: coordinate internal and external resources, establish a stable and effective customer resource base, develop strategic cooperation with the event Party, sports IP resources and media platform, visit and negotiate with key customers and key customers, and establish a good cooperative relationship with them.

美国 纽约州 紐約

● Formulation of marketing strategy: according to the market demand and in combination with the company's funds, we will investigate the dynamics of competitors, help the company and Asian customers to create marketing plans and strategies, and promote the sales volume. (main service customers: Tencent sports, Mamba Basketball Academy, Japan Airlines, etc.); Competitive product analysis: through docking with local trade unions and associations in the United States, conduct competitive product analysis, understand the overall local market situation (especially the Chinese market), and formulate targeted arrangements and special services for the Chinese market;● Marketing Promotion: integrate online and offline resources, enhance customer brand influence and achieve multi-channel user growth; Activity planning creativity: formulate and implement the activity planning creativity scheme and promote the implementation; Offline activities: in the promotion project of Kobe's new books, the early docking was carried out, and the new books were promoted in the form of Salon On-site promotion activities; Online activities: organize online signing meetings, log in online to leave messages and forward them; Conduct online live broadcast and invite guests to share online; For Chinese players, the live broadcast of the local dunk king game in the United States, warm-up and post game interview and discussion will be promoted;● Business Development: focus on Chinese Marketing that invite CCTV, Xinhua news agency and other Chinese Media haring activities to connect and maintain relations, propose projects that both parties can cooperate with, learn about local media companies through official media channels, establish contacts, and help customers establish media relations;● International social media account management: responsible for content generation, release, data analysis, regular content update and data analysis and reporting.

Greater New York City Area

●Editing content to make E-sports(NBA 2K, League of Legends) highlights content for 24/7 eSports programming department.●Assist in social media activation, including creative development, social images, and web content including blogs.

Greater New York City Area

● Execute day-to-day content plan on all social media platforms.● Assist in all traditional and social media activation and coordination, including creative development, captions, social images, graphics and web content including blogs.● Drafted and edited a popular online petition on Change.org platform with 1505 to date signed up.● Drafted the introduction of a guest coach compilation video on the official blog, website and social media.

Beijing City, China

● Developed college sports market, sponsored and cooperated with college sports league. ● Performed market research and analyzed social media to devise an implementation plan to increase the effectiveness of the company brand.● Followed up with clients to up-sell and gain referrals for future events.● Held 5 events for college sports cooperation communications, sponsored 3 college sports soccer league, secured 5 business sponsor contracts and 2 cooperation letters of intent.

Brazil

● Edited pictures, news film and video highlights of games; selected archive images for soccer documentaries.● Assisted journalists during the transmission of reporting and collecting information for the commentators.

London, United Kingdom

● Managed live screen production, video compilation, news gathering and editing work.● Assisted producers in the control room and studio during live 24-hour shows.● Delivered 15 online news reports, 20 news edits and 25 game highlights videos.● Selected as the best intern of the games By CCTV Olympic report team..ms.

Master'S Degree, Master Of Professional Studies: Sports Management, 3.57

Bachelor'S Degree, Sports Journalism, 3.44