Sam Yu

Sam Yu Email and Phone Number

General Manager | CMO | Director of Sales & Marketing | Head of communication @ FIBA
mies, vaud, switzerland
Sam Yu's Location
Chaoyang District, Beijing, China, China
Sam Yu's Contact Details

Sam Yu personal email

About Sam Yu

15+ years’ experience working on international environment for business development, sales, marketing, digitalization, PR, team management and partnership in yachts, high-end services, pan-entertainment and sports area leadership roles for various industry stakeholders (rights holders, agencies)Specialties/Skills: - Business Unit Management, Team Management, Financial Planning- Strategy Development & Implementation - Business Development & Negotiations (Sponsorship, High-end customers, Strategic Partnership)- Project Management / Event Management, Development & Delivery (Operations, Risk Management, Communication/PR, Hospitality, Sponsorship,..)

Sam Yu's Current Company Details
FIBA

Fiba

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General Manager | CMO | Director of Sales & Marketing | Head of communication
mies, vaud, switzerland
Website:
fiba.com
Employees:
1204
Sam Yu Work Experience Details
  • Fiba
    Cmo China
    Fiba Jul 2021 - Present
    Beijing, China
    Leading the team of Commercial and Communication of FIBA China.In charge of developing commercial strategy, sponsorship sales and BD of “FIBA Basketball World Cup” in China. Successfully secured global sponsorship from TCL and Ganten, total contract value is over 8 million Euros.Leading roles on projects of FIBA Basketball APP, FIBA China Youth Training, FIBA Open 3x3, FIBA House of Basketball and etc.Leading FIBA China’s digitalization, developed and launched FIBA Basketball App, Wechat & Alipay mini program.Leading the communication team on all Chinese media Channels in China including Wechat, Weibo, Tiktok and Kwai.Leading the development FIBA derivatives, as well as online and offline sales of related products, live streaming sales and etc.Successfully secured key sponsors for FIBA China projects and derivatives sales, over 20 million RMB per year. Plan and implement marketing and PR events .
  • 正大集团
    General Manager | Cmo
    正大集团 Jul 2018 - Dec 2020
    Beijing City, China
    * 3 different companies (CP Culture, CP Convention, Phantom Pro Racing) setup of CP Group from scratch as important leadership roles, covering 3 business areas.* Responsible for the sales performance, sales target, pipeline and sales channels to maintain revenue growth cycle across multiple solutions, strategies and creative services.* Develop proactive sales and marketing strategy and plan as well as dedicated sales team set-up and lead high performance teams and install best practices to ensure revenue growth. * Built up companies’ sales, marketing and operation structure from scratch, overseeing budget, enrolling staff, setting up internal procedures, business target and client servicing. * Directly report to the Chairman. Managing totally over 100 staff in the 3 companies. * CP Convention made over 2 million RMB revenue per month and surpassed all the competitors within one year. * Phantom Pro won the yearly Championship of China GT and many other trophies during 2019 and became maybe the only profitable racing team in China by over 10 million RMB sponsorship revenue and cross-over marketing champion such as licensing to fashion brand xVessel.
  • Aeg
    Associate Director Of Sales
    Aeg Oct 2016 - Feb 2018
    Dalian, Liaoning, China
    Global Partnership, in charge of Damai Center business development and salesMarketing development of Northeastern China.
  • Azimut|Benetti Group - China Dealer
    Vice President
    Azimut|Benetti Group - China Dealer Mar 2011 - Oct 2016
    Dalian, Liaoning, China
    One of the founders, China strongest AZIMUT dealer, managed company’s sales, marketing , operation, and yachting club teams on a day-to-day basis. Created and expanded new business from selling yacht to yacht services, maintenance, repairing, yacht chartering, yacht management, financial services and etc. Maintained customer relations to ensure continued revenue growth.Established maybe the first standard of luxury yacht management and service criterion in China. Sold over 20 yachts and managed over 30 yachts all over China. Achieved over 70 million RMB yearly turnover, hired 60+ people for multiple jobs.
  • Green Field Capital
    President Assistant
    Green Field Capital Jan 2009 - May 2011
    Dalian, Liaoning, China
    Assistant for the president on a day to day basis
  • Shaeli Financial Group
    Project Manager
    Shaeli Financial Group Jun 2008 - Jan 2009
    Greater New York City Area
    Maintenance for the client database

Sam Yu Education Details

Frequently Asked Questions about Sam Yu

What company does Sam Yu work for?

Sam Yu works for Fiba

What is Sam Yu's role at the current company?

Sam Yu's current role is General Manager | CMO | Director of Sales & Marketing | Head of communication.

What is Sam Yu's email address?

Sam Yu's email address is yushiming@me.com

What schools did Sam Yu attend?

Sam Yu attended The Polytechnic Institute Of New York University, New York University - Polytechnic School Of Engineering, Shenyang University Of Technology, Shenyang University Of Technology.

Who are Sam Yu's colleagues?

Sam Yu's colleagues are Sajjatam Kulsomboon, Mario Mendez Realpozo, Benjamin Kikwaki, Gabriela Mena, Vladan Cubric, Mikayla Cowling, Tommy Smith.

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