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Sam Yu Email & Phone Number

CMO China at FIBA
Location: Chaoyang District, Beijing, China 6 work roles 4 schools
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Current company
Role
CMO China
Location
Chaoyang District, Beijing, China
Company size

Who is Sam Yu? Overview

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Quick answer

Sam Yu is listed as CMO China at FIBA, a with 1204 employees, based in Chaoyang District, Beijing, China. AeroLeads shows a matched LinkedIn profile for Sam Yu.

Sam Yu previously worked as General Manager | CMO at 正大集团 and Associate Director of Sales at Aeg. Sam Yu holds Master'S Degree, Electrical And Electronics Engineering, 4.0/4.0 from The Polytechnic Institute Of New York University.

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FIBA

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Profile bio

About Sam Yu

15+ years’ experience working on international environment for business development, sales, marketing, digitalization, PR, team management and partnership in yachts, high-end services, pan-entertainment and sports area leadership roles for various industry stakeholders (rights holders, agencies)Specialties/Skills: - Business Unit Management, Team Management, Financial Planning- Strategy Development & Implementation - Business Development & Negotiations (Sponsorship, High-end customers, Strategic Partnership)- Project Management / Event Management, Development & Delivery (Operations, Risk Management, Communication/PR, Hospitality, Sponsorship,..)

Current workplace

Sam Yu's current company

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FIBA
Fiba
CMO China
mies, vaud, switzerland
Website
Employees
1204
AeroLeads page
6 roles

Sam Yu work experience

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Cmo China

Current

Beijing, China

Leading the team of Commercial and Communication of FIBA China.In charge of developing commercial strategy, sponsorship sales and BD of “FIBA Basketball World Cup” in China. Successfully secured global sponsorship from TCL and Ganten, total contract value is over 8 million Euros.Leading roles on projects of FIBA Basketball APP, FIBA China Youth Training, FIBA Open 3x3, FIBA House of Basketball and etc.Leading FIBA China’s digitalization, developed and launched FIBA Basketball App, Wechat & Alipay mini program.Leading the communication team on all Chinese media Channels in China including Wechat, Weibo, Tiktok and Kwai.Leading the development FIBA derivatives, as well as online and offline sales of related products, live streaming sales and etc.Successfully secured key sponsors for FIBA China projects and derivatives sales, over 20 million RMB per year. Plan and implement marketing and PR events .

Jul 2021 - Present

General Manager | Cmo

Beijing City, China

* 3 different companies (CP Culture, CP Convention, Phantom Pro Racing) setup of CP Group from scratch as important leadership roles, covering 3 business areas.* Responsible for the sales performance, sales target, pipeline and sales channels to maintain revenue growth cycle across multiple solutions, strategies and creative services.* Develop proactive sales and marketing strategy and plan as well as dedicated sales team set-up and lead high performance teams and install best practices to ensure revenue growth. * Built up companies’ sales, marketing and operation structure from scratch, overseeing budget, enrolling staff, setting up internal procedures, business target and client servicing. * Directly report to the Chairman. Managing totally over 100 staff in the 3 companies. * CP Convention made over 2 million RMB revenue per month and surpassed all the competitors within one year. * Phantom Pro won the yearly Championship of China GT and many other trophies during 2019 and became maybe the only profitable racing team in China by over 10 million RMB sponsorship revenue and cross-over marketing champion such as licensing to fashion brand xVessel.

Jul 2018 - Dec 2020

Associate Director Of Sales

Aeg

Dalian, Liaoning, China

Global Partnership, in charge of Damai Center business development and salesMarketing development of Northeastern China.

Oct 2016 - Feb 2018

Vice President

Azimut|Benetti Group - China Dealer

Dalian, Liaoning, China

One of the founders, China strongest AZIMUT dealer, managed company’s sales, marketing , operation, and yachting club teams on a day-to-day basis. Created and expanded new business from selling yacht to yacht services, maintenance, repairing, yacht chartering, yacht management, financial services and etc. Maintained customer relations to ensure continued revenue growth.Established maybe the first standard of luxury yacht management and service criterion in China. Sold over 20 yachts and managed over 30 yachts all over China. Achieved over 70 million RMB yearly turnover, hired 60+ people for multiple jobs.

Mar 2011 - Oct 2016

President Assistant

Green Field Capital

Dalian, Liaoning, China

Assistant for the president on a day to day basis

Jan 2009 - May 2011

Project Manager

Shaeli Financial Group

Greater New York City Area

Maintenance for the client database

Jun 2008 - Jan 2009
Team & coworkers

Colleagues at FIBA

Other employees you can reach at fiba.com. View company contacts for 1204 employees →

4 education records

Sam Yu education

Master'S Course Finished And Dropped Off For Study In Usa, Electrical Engineering Technologies/Technicians

Graduated with GPA ranking 1st from undergraduate studies and recommended to graduate school without exam.

FAQ

Frequently asked questions about Sam Yu

Quick answers generated from the profile data available on this page.

What company does Sam Yu work for?

Sam Yu works for FIBA.

What is Sam Yu's role at FIBA?

Sam Yu is listed as CMO China at FIBA.

Where is Sam Yu based?

Sam Yu is based in Chaoyang District, Beijing, China while working with FIBA.

What companies has Sam Yu worked for?

Sam Yu has worked for Fiba, 正大集团, Aeg, Azimut|Benetti Group - China Dealer, and Green Field Capital.

Who are Sam Yu's colleagues at FIBA?

Sam Yu's colleagues at FIBA include Boniventure Maganga, Zeynep Kaya, Premila Fernando, Akenaton Empa, and Victor Monaros.

How can I contact Sam Yu?

You can use AeroLeads to view verified contact signals for Sam Yu at FIBA, including work email, phone, and LinkedIn data when available.

What schools did Sam Yu attend?

Sam Yu holds Master'S Degree, Electrical And Electronics Engineering, 4.0/4.0 from The Polytechnic Institute Of New York University.

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