Cmo China
CurrentLeading the team of Commercial and Communication of FIBA China.In charge of developing commercial strategy, sponsorship sales and BD of “FIBA Basketball World Cup” in China. Successfully secured global sponsorship from TCL and Ganten, total contract value is over 8 million Euros.Leading roles on projects of FIBA Basketball APP, FIBA China Youth Training, FIBA Open 3x3, FIBA House of Basketball and etc.Leading FIBA China’s digitalization, developed and launched FIBA Basketball App, Wechat & Alipay mini program.Leading the communication team on all Chinese media Channels in China including Wechat, Weibo, Tiktok and Kwai.Leading the development FIBA derivatives, as well as online and offline sales of related products, live streaming sales and etc.Successfully secured key sponsors for FIBA China projects and derivatives sales, over 20 million RMB per year. Plan and implement marketing and PR events .