- Conceptualized, developed and implemented contact engagement scoring functionality utilizing Pardot Scoring Categories- Leverage the contact engagement scoring matrix to provide the sales team with insight on the engagement level of individual contacts as well as top level accounts- Responsible for the creation and maintenance of Salesforce dashboards providing real time metrics for all marketing initiatives- Generate digital marketing plans for each of KPM’s key demand gen campaigns and build out the architecture within Pardot and Salesforce to support all tactics and enable seamless ROI reporting- Lead the strategy and execution of all client communications in partnership with the Marketing Automation Manager- Manage Kroger Precision Marketing’s website and partnered with a digital agency to deliver a refreshed website in Q2 2024- Collaborate with the IT team and Salesforce Administrators to ensure that all technical business platforms are integrated with Salesforce to support marketing segmentation and personalization efforts- Serve as the Kroger Precision Marketing Salesforce and Pardot Administrator

As the Marketing Program Manager my role includes strategically planning and overseeing all paid marketing efforts including paid search, digital display advertising, print advertising, zoned cable, social media advertising and integrated partnership advertising. Starting in late 2019, my role transitioned to focus on the various member communications across all platforms in efforts to drive member engagement. I also serve the team as a certified Salesforce Administrator and track all marketing reporting and ROI through the Salesforce Pardot platform. -Collaborate with agency partners to execute all paid media efforts to drive brand awareness and generate sales qualified leads-Leverage Salesforce and Pardot automation to track all paid marketing lead results through the sales funnel -Analyze paid media performance monthly and continually adjust based on learnings to maximize the marketing impact for sales-Manage and execute all email communications to DPJ clients and prospects-Collaborate with Delta Air Lines to ensure all DPJ marketing efforts support Delta’s greater brand objectives-Consult for the social media strategy to ensure all organic efforts alight with paid media advertising in the marketplace-Support the planning and execution of all key event sponsorships and activations throughout the year-Act as the liaison between DPJ and strategic partners and execute joint marketing efforts to best drive results for both parties-Work cross functionally with the Sales and Client Services team to develop exclusive benefit packages for current clients-Analyze all member communication workflows and make strategic recommendations on how to enhance the experience and drive member engagement and flight activity- Collaborate cross functionally to constantly implement improvements to the current automated program communications

As the CRM Marketing Manager my role was to strategically leverage the supporter database to drive marketing communications as well as develop digital platforms to drive engagement and fundraising for OneSight programming. I was the Salesforce Administrator managing the OneSight org as well as the NGOC managed package specific to the nonprofit sector. -Manage and support the OneSight Salesforce org to drive programming operations and marketing efforts-Implemented a Salesforce on-boarding program including step by step training documents for OneSight functionality-Oversee and implement all digital platform API integrations with Salesforce build detailed reporting and dashboards-Strategically plan and execute email communications to drive donor retention and deepen engagement with OneSight-Analyze the donor/supporter data within Salesforce to define data segmentation and drive smarter marketing activations-Leverage offline and online channels to execute a donor/supporter recognition program-Execute and analyze email communications and campaigns utilizing the Salesforce Marketing Cloud-Develop reports and dashboards within Salesforce to monitor donations, fundraising and volunteer engagement activity-Work cross-functionally to evaluate the OneSight digital ecosystem and evolve digital platforms to achieve brand goals-Currently leading the development of a custom Volunteer and Event Tool utilizing Salesforce Communities to manage supporter activities and ensure tracking and reporting to fuel marketing efforts

-Collaborate with the Regional Vice Presidents of each region to evaluate prior year’s conferences and events to plan our 2015/16 strategy-Manage all events through Salesforce and Cvent event management software – tracking invitations and managing attendees-Integrate all events into Salesforce to track the ROI for event -Design and execute all conference and event communications –tracking ROI analytics via Salesforce-Manage and coordinate all logistical needs for conference and events – registrations, booth shipping, promotional items, catering, etc. -Support all quarterly campaign needs – content development, design and analytics-Designed the starthere.eyemed.com 2015 microsite that will support all campaigns and drive leads into the sales cycle-Assisted in the EyePrefer launch by providing support for the initial campaign and owning development of the EyePrefer microsite-Manager of the 2014 EyeMed Marketing Budget and SAP team trainer-Manager of all EyeMed promotional items ordered for each year-Manage the Portal Contact Us page on eyemed.com

-Work with affiliates to coordinate logistics of each event such as venue, time, and date-Create informational event programs that contain the event agenda and biography for the featured speakers-Assist with brainstorming presentation topics and coordinating featured speakers that will be most beneficial to each event market-Create a “Realtor Ticket” to assist the MLOs drive attendance to each event-Collaborate with the marketing team to create e-mail invitations to generate interest and drive event registrants-Manage each event’s registration using the online tool EventBrite-Create surveys to send via e-mail to event attendees and analyze feedback to help improve future events-Administrate weekly calls with the affiliates leading up to each event-Evaluate the 2012 events and begin the planning process for the 2013 events-Manage the approved list of NSP and DPA programs organized by state -Assist with the NSP and DPA program approval process by researching each program and managing the pending approval list-Assist the Mortgage Product Team with any tasks necessary

-Manage the master marketing list -Run the weekly Marketing Meeting -Research and present new marketing opportunities-Plan and manage all events and trade shows-Maintain all social media portals such as Facebook, LinkedIn, and Twitter-Manage website redesign and updates-Manage the e-marketing campaign-Manage all advertising campaigns -Help manage marketing budget-Assist the sales team to create RFPs