Samad Bukhari Email & Phone Number

Islamabad, Pakistan

Dedicated Account: Telenor Pakistan & Telenor Bank (Easypaisa)

Islamabad, Pakistan

Dedicated Account: Telenor Pakistan & Telenor Bank (Easypaisa)Handling & Managing Digital Paid Media on both International & Local Portals.Develop Strategy for brands including annual phasing and budgeting to achieve brand KPI’s.Troubleshooting and resolving any issues with media/account teams and media vendors.Maintain relationships with media suppliers, internal teams and brand teams.Telenor Relaunch Extension Campaign was a mega campaign of a Budget around 40 MN PKR, where I handled all departments of Digital Paid Media, Buying, Planning, Execution & Reporting. Providing right targeting solutions to achieve better results.Analyze data to provide client with recommendations for optimizations.Prepare Quarterly/Semi Annual media reviews and way forward.Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from client on ad hoc basis.Resolve billing related issues.Work with cross function departments/teams as part of the media management process.Showcasing of launches & presentations to the brand team after launch.Managing a team of 2 executives and 1 Assistant Manager for Telenor Pakistan, Telenor Easypaisa and other corporate clients.Two other major campaigns such Telenor Cricket World Cup 2019 and Ramadan Share Your Meal. Twitter Masthead was the highlight of Share your Meal and Trigger Based Synchronization FB Campaign was the highlight of the Cricket World Cup Campaign (First Time In Pakistan) Serviced & serving other corporate clients like: EBM(Sooper), Pakola, TPL Holdings, Sunridge Foods, Karamel, Tapal Green Tea, Ferrero (Tic Tac, Kinder Joy & Nutella), Buildpro, Dzire, Power Plus, Repavar, Total Parco, Dipitt, Oxford, Day Fresh, Uber, Nappy, Morinaga Pakistan, Bisconni, Day Fresh, Levis Pakistan, Dockers and Denizen PakistanHandling & Managing Digital Media Buying, Planning & Execution on international & local portals for all above clients.

Karachi, Pakistan

Handling portfolio of accounts with annual billing of US $ 0.5 MN.Account Lead for Zong (Website & Paid Media)I was responsible for planning and executing Digital and Social media paid strategies for different brands.With a team of 2 executives, managing paid media campaigns & social media management for different clients (Facebook, Twitter, Google, Instagram etc).With a team of 5 team members (cross functional), managing creative assets of different clientsResponsible for comment moderation, consumer interaction, and diffusing any online issuesDrive online traffic to company website through Google AdwordsGetting more eyes on the brand and more engagement through Facebook adsWork with creative team to generate, publish and manage content (Images and Videos)Provide insights gained from social media monitoring and generating monthly reportsManaged a team of mobile developers and designers for developing and launching Mobile and Web apps.Maintaining dashboard and delivering committed KPIsManaged Drama time - Unilever Online Pakistani Dramas Portal

Karachi, Pakistan

Career Highlights:Serviced clients like – Zong, Telenor, Q Mobile, MCB Bank, Bank Al-Habib, Dollar, Unilever Brands (Knorr, Blueband, and Rafhan), HR First, Reon, Terrabiz and DKT Pakistan• Handling portfolio of accounts with annual billing of US$ 0.5MN• Direct client servicing and managing the belowo WEBSITE MANAGEMENT o SOCIAL MEDIA MANAGEMENT o APPS MANAGEMENT Worked on Facebook & Website Apps i.e. Zong 3G & 4G Tips & Tricks App Zong 3G & 4G Selfie App Zong Cricket Fever App (Fantasy League) Circle Cricket Fever App (Fantasy League) Knorr Noodles - Noodle Gang Appo CAMPAIGN LAUNCHSuccessfully managed mega launches of Zong i.e. 4G & Cricket World Cup 2015 Launch campaignsWorked on other 5 Zong campaignsZong Activation Shop (Subscribing Zong value added services & packages through Zong website)ICAP - CFO Conference 2015Knorr Noodles Campaigno GOOGLE CAMPAIGNSManaged Campaigns for Telenor, QMoblie & Zong on Google Adwords Search Ads, Display Ads, Keywords, PlacementsContextual & Display Targeting• Proficient in preparing all digital advertising reports

Karachi, Pakistan

• Handled clients like Dollar Stationery, QMobile, Telenor & Zong• Managed campaigns for Telenor & Zong on Google Adwords • Worked on Telenor, QMobile Google campaigns• Handled Social Media of Dollar Stationery• Passed Google Adwords & Fundamentals Part 1 certified test • Proficient in preparing Competitive Reports• Google Analytics Tool, Social Media Weekly Insights & Report, Tag board tool• Proficient with Sysomos Tool for Reporting• Proficient with CMS (Content Management Systems)