Samah Najafi Email & Phone Number

Tehran, Tehran Province, Iran

In the advertising and brand development office, we manage advertising campaigns to introduce the company's products and services and promote sales competitions and festivals. The task of developing and establishing the brand identity, fulfilling social responsibilities in accordance with it and monitoring compliance with the brand requirements is also our responsibility. In Marketing and Advertising Department, this office completes the activities of other ofices of this department, i.e. Market Research Office and Marketing Planning Office.

Tehran, Tehran Province, Iran

Developing and evaluating annual strategies and updating them in the organization, cooperating in developing and evaluating operational plans in line with the strategy for all operational and supporting departments and monitoring their implementation through the Balanced Scorecard (BSC) is our responsibility in the Planning and Budgeting Department.

Tehran, Tehran Province, Iran

In the Market Research office, Marketing Management department, in addition to conducting marketing research and monitoring the operational results of the company and its competitors in the industry, we were also responsible for preparing the marketing plan. For this purpose, we used GE Matrix, a well-known portfolio planning model. We also implemented a comprehensive research project in collaboration with a market research consultant in the two fields of health and auto insurance, which led to effective measures in redefining services and product features. I was also a member of the marketing customer team during the participation in the National Award for Organizational Excellence and we managed to win the four-star statue of Organizational Excellence.

Tehran, Tehran Province, Iran

According to my personal interest, I took over the responsibilities of the company's advertising affairs in the Public Relations Management department. Coordinating advertising campaigns to introduce the company's products and services, holding exhibitions and events, planning and implementing activities aimed at fulfilling social responsibilities and preparing promotional gifts were among the tasks I did during this period. During the participation in the National Award for Organizational Excellence, I was also a member and the secretary of the social responsibility team and we managed to win the three-star statue of Organizational Excellence.

Tehran, Tehran Province, Iran

For the first time, we implemented the strategic planning project with the cooperation of an external consultant for Iran Insurance and we proceeded to business modeling of all insurance fields, definition of performance indicators and monitoring through Balanced Scorecard (BSC). This work coincided with the strategic planning of the Ministry of Economic Affairs and Finance, which made us responsible for establishment of these strategies in the company.

Tehran, Tehran Province, Iran

In the Product Supply Planning office, a subdivision of the Sales department, we had the task of planning the production schedule of the factory's products (milk, cheese, yogurt, butter, juice) and sending them to branches over the country according to the sales performance. In addition, we were also in charge of supplying new products with the Kalber brand (which produced in the factory of other companies). During this cooperation, we added new products such as honey cream, drinking water and curd to the Kalber product range.

Master Of Business Administration - Mba, Strategy

Bachelor Of Science - Bs, Insurance Management