Samantha Altuna Email & Phone Number

Metro Manila, Philippines

Taguig, National Capital Region, Philippines

- Managed over 100 key accounts, achieving 85% increase in revenue for 2023- Collaborated with teams to ensure seamless and timely delivery of financial solutions and services - Conducted regular business reviews with merchants to identify areas of opportunity for upsells and cross-sells

- Managed end-to-end product marketing activities, including product positioning, consumer insights, and campaign development, resulting in increased product adoption and revenue growth.- Closely collaborated with Product, Sales, and Content teams to create and implement successful marketing strategies and plans.- Conducted market research to identify.

Quezon City, National Capital Region, Philippines

• Key Achievements:
• Led a cross-functional content team of 4, managing content workflows (such as interdepartmental requests, performance tracking, creative execution, and ad optimisation) to achieve objective key results
• Liased between Digital Marketing and Communications Team to carry out A/B testing using data gathered
• Developed communication strategy while utilising Adobe Photoshop, Illustrator, and Canva for content and marketing touchpoints, namely: on-site banners and product display, organic, and paid media
• Won 2nd place in Brand Pitch, successfully launching a new vertical for sleep products (Dreamcare PH) that garnered 1M sales in its first 4 months

Quezon City, National Capital Region, Philippines

• Key Achievements
• Spearheaded planning and execution of marketing materials on both organic and paid channels
• Led the first-ever influencer marketing initiative of the company
• Streamlined and organized company systems for the then 30 members of the team for a more efficient work-from-home set up

Makati

• Key Achievements:
• Handled client marketing strategy proposals, social media materials, and CRM strategies
• In charge of business development and lead generation
• Creatively led and directed the company's first-ever Culture Guide which aids all members of the agency.

• Key Achievements:
• Conducted a 2-week market research on 150 participants to aid the organization's branding and member retention rate which identified areas to increase effectiveness and opportunity for the organization and all of its 7.
• Research resulted in 825 applications, a 35.9% increase from the previous year— the best the organization has seen in 3 years.
• Project lead for Brand Camp, supervising a team of 30 workers, ensured the quality of workmanship and collaboration for all departments.

• Maintained and managed the branding and effective marketing of AJMA through strategic communication throughout its channels—Key Achievements:
• Spearheaded the aggressive promotions for events such as Marketing Camp, a 2-day marketing seminar, and the Ateneo Intercollegiate Marketing Seminar, a 3-day marketing competition, resulting in a 70% and 30% increase.
• Assisted and facilitated the creation of different protocols for mock blasting and live tweeting.
• Oversaw the implementation and management of the Promotional Requests Form.

Lead AJMA in directing and supervising the branding and overall promotions of one of the biggest events of the year, SOM Week-- a week long event consisting of 9 case competitions across all the business cluster organizations.

Planned and executed graphic materials to aid in the promotion of various organizational events using the Adobe Suite (Photoshop, Illustrator)

NCR - National Capital Region, Philippines

Managed all logistical needs and assisted financial and promotional aspects for the operation of The Grill Shack in the JGSOM Student Enterprise Center (JSEC) in Ateneo; a cafeteria featuring 20 student-run food stalls among 200 contenders in a university-wide competition the year before.

The Communications department exists to aid in the creative direction of all AJMA's projects and overall branding. Specifically, as an Associate Vice President under this arm, the goal and objective is to hone the creative skills and talents of the members, oversee the planning and execution of different promotional material, and strategize impactful.

Bachelor'S Degree, Communication Technology Management, Minor In Marketing

High School

Fair Committee (Logistics), Year Book Layout Staff, School Paper (Icalettes) Layout Staff.