I'm a passionate, entrepreneurial self-starter with over 15 years of web development, web strategy, SEO (technical and content), and team leadership experience in B2B and B2C environments. I especially love the intersection between SEO, code, and identifying opportunities and insights from data sets.My approach to SEO is white-hat, customer-first, and always data-informed. I'm analytical and approach complex challenges with first-principles thinking. I have an aptitude for improving processes, experiences, and initiatives and thrive on generating results.Specialties & Skills: EEAT, topical authority, content design, content structure, site structure, taxonomies, programmatic SEO, technical SEO, international SEO, link acquisition and strategy, CRO, MVT and AB testing, experimentation, UX, team leadership, collaboration, growth, mentoring, coaching, personalization, user research, analytics, forecasting, pattern recognition, attribution and event tracking, CMS systems, HubSpot, WordPress, Webflow, front-end development, Javascript, CSS, HTML, ASP.NET, C#, PHP, web development, B2B SaaS, B2C, startups.
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Seo DirectorNinjaoneAustin, Tx, Us -
Seo DirectorNinjaone May 2023 - PresentAustin, Texas, Us -
AdvisorValimates Dec 2022 - Present -
Director Of Seo & WebStrongdm Dec 2021 - Mar 2023Burlingame, California, Us1/ Led SEO and Web Strategy to grow StrongDM market share with a goal of increasing qualified pipeline2/ Responsible for strongdm.com including development, experimentation, site structure, web/content experience, user pathing3/ +2000% non-branded organic search growth from late 2020 to 20234/ Oversaw/contributed code on large-scale project with external team to migrate strongdm.com (4k+ pages) from Webflow to HubSpot CMS without a negative SEO impact5/ Worked cross-functionally with marketing, sales, product, customer success, education, design, and legal6/ Managed internal and external, individual contributors and direct report freelancers, including engineers, designers, SEOs, and writers7/ Created dashboards, monthly reports, forecasts, tracked and reported quarterly OKRs and goals8/ Implemented customized messaging and user paths based on funnel stage and engagement data9/ Rigorously ran tests and experiments, refined hypotheses, and iterated initiatives to drive conversions and revenue -
Seo LeadStrongdm Nov 2020 - Dec 2021Burlingame, California, Us
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Director Of Growth & Data EngineeringLottery.Com (Autolotto, Inc.) Apr 2020 - Nov 2020Spicewood, Texas, Us1/ Scaled Lottery.com from < 30k monthly visitors to 1M with a small team of marketers and engineers2/ Responsible for the lottery.com organic growth (SEO & ASO) and the lottery.com website (over 6M pages), web development, architecture, experimentation, user pathing, to drive increased app installs and ticket revenue3/ Managed international expansion of lottery.com adding support for 23 languages ultimately growing international monthly visitors +400%4/ Developed and implemented accelerated mobile pages (AMP) for approx 90% of the lottery.com website, improving performance on mobile5/ Implemented analytics with custom event tracking with MixPanel and Google Analytics6/ Generated data-informed hypotheses, created forecasts, and ran A/B tests to validate and scale growth programs7/ Data collection and analysis, created various dashboards/reports/forecasts and communicated across leadership and team -
Technical Seo ConsultantLottery.Com (Autolotto, Inc.) Nov 2018 - Mar 2020Spicewood, Texas, UsAdvisor and developer assisting with Technical SEO.
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Senior Seo ManagerLottery.Com (Autolotto, Inc.) Apr 2018 - Oct 2018Spicewood, Texas, Us
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Director Of Monetization & Developer RelationsAdaction Interactive Oct 2018 - Apr 2020Denver, Colorado, Us1/ Launched mobile ad network (AdGem.com), achieving +5000% daily ad revenue increase in first year2/ Led team that onboarded and supported app developers and website publishers, integrating SDKs and optimizing placements to improve performance3/ Authored AdGem developer documentation for API and iOS/Android/Web SDKs 4/ Grew organic search traffic through on-page and technical SEO of adaction.com and adgem.com -
Growth Marketer, LeadHiya Inc. Apr 2016 - Jun 2017Seattle, Washington, Us1/ Spearheaded an internal growth team of 7, driving an 89% increase in MAUs (1.5M) and a 20% rise in new user retention rate2/ Managed app store optimization (ASO) on Google Play and Apple App Store increasing organic app installs3/ Generated data-driven hypotheses, and ran A/B and MVT to uncover new learnings and scale growth4/ Collaborated with marketing to acquire high-quality high-DA backlinks to whitepages.com and hiya.com5/ Added deep-link support to drive web traffic from Google Search into the Whitepages.com and Hiya mobile apps6/ Developed customized, segmented, and programmatic push notification campaigns based on in-app behavior to increase user engagement7/ Integrated Firebase, Branch, Optimizely & Braze SDKs, reducing third-party library/dependency costs by over $100k/year -
FounderEverbadge (Acquired) Jan 2010 - Dec 2016Seattle, Wa, Us1/ Founded and bootstrapped a profitable mobile advertising network for indie app developers2/ Assembled and led a team of engineers, marketers, and designers in the creation of a proprietary platform that scaled to millions of daily visitors3/ Established relationships with prominent companies such as DeNA, Amobee, Big Fish Games, Digital Turbine, and AppLovin through multi-channel ad campaigns4/ Orchestrated SEO strategy for everbadge.com (B2B) and appsandgames.com (B2C)5/ In 2016, sold company following profitable growth -
Web Developer, It Specialist 4Washington Secretary Of State Aug 2010 - Jul 2013Olympia, Washington, Us -
Web Developer, It Specialist 3Washington Secretary Of State Aug 2007 - Aug 2010Olympia, Washington, Us
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Full-Stack Web DeveloperFluxar Studios Inc. Feb 2004 - Aug 2007Bakersfield, Ca, Us
Frequently Asked Questions about Sam Morris
What company does Sam Morris work for?
Sam Morris works for Ninjaone
What is Sam Morris's role at the current company?
Sam Morris's current role is SEO Director.
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