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I am a Carleton University Public Policy graduate with international marketing and strategic media relations experience operating out of Washington D.C., New York City, Toronto, London, Lagos, Johannesburg and Brussels. I am the CEO and Founder of Amsterdam Group Public Relations (AGPR), a boutique Communications Consultancy headquartered out of Toronto, Ontario and Washington DC. I also serve as the Head of Communications and Senior Vice President (SVP) for Positioning at Strategic Partnerships.I manage targeted public relations campaigns on behalf of a variety of clients. This includes spearheading media relations, event coordination, website and online social network design and development, corporate communication, speechwriting and more. My practice combines traditional public relations with innovative digital strategy to raise client profile and/or re-brand.I bring an understanding of the current public relations climate and remain up-to-date on the ever-changing trends that comprise it. Our team proactively develops and maintains the right relationships, achieves deliverables in a structured and effective fashion while adhering to a successful strategy throughout.Specialties: Writing/OpEd/Editorial; Public Relations; Customer Relationship Management (CRM), Media Monitoring; Digital and Social Media; Government liaison
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Director Of Public RelationsC3 FundsUnited States -
Founder And CeoAmsterdam Group Aug 2009 - PresentWashington, Dc, UsA Boutique Public Relations Consultancy. With offices in Toronto and Washington DC, our team effectively leverages the internet as a business marketing tool to give our clients the competitive advantage necessary to connect to their current and prospective audiences. Every client comes to us with different needs; we tailor our services based upon their goals and objectives.We proactively engage in a dynamic new medium. We compliment our digital strategy with the traditional public relations tools necessary to raise client profile, re-brand, crisis manage, event coordinate and more. -
Director Of Public RelationsC3 Funds Jun 2024 - Present -
Director Of Public RelationsC3 Bullion Jun 2024 - Present -
Senior Vice President, Head Of Strategic PositioningStrategic Partnerships, Llc Jan 2020 - PresentAlexandria, Virginia, UsHeading up the Positioning practice for Strategic Partnerships' diverse array of clients across the United States and globally, spearheading tactical media relations operations, social media content curation and distribution management, global event coordination endeavors and day to day supplemental marketing support. -
Head Of Online CommunicationsBgr Gabara Limited Feb 2011 - Jan 2016
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Public Relations DirectorArcadia Foundation Sep 2009 - Sep 2011Public Relations Liaison for the non-profit organization aiming to curb corruption in developing nations and promoting fundamental human rights where they are in short supply.
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Political-Military Research Intern At Hudson InstituteHudson Institute Sep 2009 - Feb 2010Washington, Dc, UsComprehensive research and development of analytical reports on global political and military conflicts with a specific focus on Russia and the Korean Peninsula. -
Freelance ConsultantKsocialmedia Jun 2008 - Sep 2009
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Account CoordinatorGci Group Oct 2008 - Feb 2009Us -
Client ExecutiveBurson-Marsteller Apr 2007 - Jun 2008New York, Ny, UsPublic Relations in the Healthcare and Sport practices of Burson-Marsteller in Brussels, Belgium, involving issue analysis, media list creation, the dissemination of press releases, event planning and regular liaison with relevant stakeholders, including Members of European Parliament, on behalf of clients. Later transferred to London, UK, in the Public Affairs practice of Burson-Marsteller, which continued my work in issue analysis, regular communication with MPs and Lords in Westminster on behalf of clients, and monitoring report dissemination.
Sam Amsterdam Skills
Sam Amsterdam Education Details
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Carleton University
Frequently Asked Questions about Sam Amsterdam
What company does Sam Amsterdam work for?
Sam Amsterdam works for C3 Funds
What is Sam Amsterdam's role at the current company?
Sam Amsterdam's current role is Director of Public Relations.
What is Sam Amsterdam's email address?
Sam Amsterdam's email address is sa****@****ail.com
What is Sam Amsterdam's direct phone number?
Sam Amsterdam's direct phone number is +120291*****
What schools did Sam Amsterdam attend?
Sam Amsterdam attended Carleton University.
What are some of Sam Amsterdam's interests?
Sam Amsterdam has interest in Social And Digital Media, Technology, Marketing, Politics, Disaster And Humanitarian Relief, Human Rights, International Politics, Arts And Culture.
What skills is Sam Amsterdam known for?
Sam Amsterdam has skills like Media Relations, Social Media, Public Relations, Corporate Communications, Event Planning, Speech Writing, Government Relations, Reputation Management, Social Media Marketing, Digital Strategy, Strategic Communications, Press Releases.
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