>10 years of experience in market research, data analytics and project management in APAC & EMEA region, spanning across different industries i.e. e-commerce, retail, hospitality, automotive, FMCG & media. Evaluate digital marketing campaigns/strategies to enhance customer acquisition, retention and engagement as well as effectiveness. Initiate text mining using customers feedback (VOC) to provide insights to the company. Design management dashboards and aligning key KPI measures that are tracked through coordination and discussion with internal stakeholders. Advising automotive clients such as Mercedes-Benz in service improvement initiatives. Used decision analytics and profile segmentation in the final year academic project on automotive data. Practice data mining, predictive analysis and data modelling in the years of undergrad studies.