• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations• Guiding the day-to-day activities of the sales and marketing team• Ensuring that the operation objectives are implemented by the team• Work closely with product management team to define marketing materials and programs.• New product R&D with First Data, TSYS, Intuit ( POS, Online Gateway, e-Commerce, Mobile Payment, Payroll)• Point of Sales (POS-Retail and Restaurant) consultant• Development and implementation of the market strategy• Developing the marketing strategy for new and existing products• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR

Since 2017 American Food Tech Group has been a manufacturer and distributor of equipment and supplies for food processors and food packages in the United States and around the globe. We cater to all business types, like small butcher shops to industrial food plants.

- Research prospective accounts in targeted markets, pursue leads and follow through to a successful agreement. -Understand the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients.-Collaborate with design and sales teams to ensure that requirements are met. -Maintain relationships with current clients and identify new prospects within the area you have been assigned. -Devising strategies to drive online traffic to the company website. -Planning Web, SEO/SEM, email, social media and display advertising campaigns. -Devising strategies to drive online traffic to the company website.

I helped create the marketing department for this new enterprise. The company uses innovative analytic techniques to provide a tool to accountants, forensic investigators, fraud examiners, business owners, and investors to monitor the financial activities and performance of an operating company. Our product is an effective tool against fraud, waste, mismanagement, and misappropriation of funds. Investors rely on our product to protect their investments; watch dog organizations and third party monitors use it to provide assurance to their clients and constituents.Development and implementation of the Brand strategy.Developing the marketing strategy for new and existing productsOverseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentationsGuiding the day to day activities of the marketing team.Ensuring that the marketing objectives are implemented by the marketing team.Work closely with product management team to define marketing materials and programs.Manage social media presence and direct programs to improve social media reputation and recognition.Developing and delivering marketing and communications strategies for the organization.

•Expand and develop sales and marketing plans for new and exciting customers and affiliates in order to increase the company profitability by 11% in 12 months. •Develop strategies that have resulted in an over 46% increase in YOY Growth for Intuit QuickBooks Products•Develop research projects for specific business issues – Integrate market research information into company system to develop new leads.•Design and launch advertising campaigns for new products with data mining technic; data analysis about past customer behavior, customer personal data, customers who have already bought the product in a trial period.•Responsible for agents and partners loyalty bounce program with behavior analysis.•Utilize Market Segmentation (age, income, occupation and gender for SEO) to develop superior strategic marketing initiatives focused on the company’s target audience.•Effectively analyze sales activities, marketing campaigns, organizations, customers, pricing, and competitors in detail, with charts, graphs and explanatory texts.•Create and produce market research reports on specific products and markets to ensure corporate objectives are met.•Make highly-sought recommendations to senior managers based upon research findings ensuring clarity and verification accuracy.•Design shopping campaigns based on monthly promotion with Google AdWords and Bing (PPC) to increase marketing effectiveness. •Significantly improve SEO for web properties maintaining and monitoring SEO for two websites with Google Analytics.•Responsible for increasing followers/clients as well as overall company awareness by designing and maintaining Social Media marketing channels (LinkedIn, Facebook, Google+ and Business, Yelp).•Formulated effective and robust keyword portfolios.•Created strategic digital marketing campaigns for key clients resulting in record breaking increases in traffic, revenues and overall web exposure.•Cultivated strategies to maintain the company’s social media presence.

Expand and develop a new business to manufacture and sell a new product for a specific luxury market in 2 years with 72% profit.Duties: • Revised a business, financial and marketing plan.• Manage a manufacturing line and inventory. • Work with other businesses to establish a brand new product in the market. • Paid Search and Internet marketing.• Manage online selling and advertising.• Marketing advice for packaging design and website (http://www.imenpok.com).• Increase 36% brand awareness in second year (Measured by “Snap Survey” software).• 56% profit in first year and 72% in second year of business.

•Designed a campaign to record a short movie with smartphones and the granted movie viewed on the project website by a record 1000+ people, and garnered 22,000 shares on Facebook during the first ten days of posted. •Played a key role in the 180% increase in Facebook shares and 240% increase in re-tweets on Twitter.•Developed marketing campaigns that promoted a company's product; efficiently managed advertising, public relations, organizing events, product development, distribution, sponsorship and research.•Provided market research to find primary and secondary target market for an international movie project to specify the marketing strategy. •Made sure that campaigns met the deadlines and were on budget, while maintaining quality and delivered the best results for clients.•Designed a related project game app for smartphone with a log-in option that built a significant fan database.•Used “Hoot Suite” Teams Conversations and Message Management to ensure that every fan’s social message was heard and properly responded to.•Facilitated all marketing and promotional initiatives, including demonstrations at fairs and exhibitions.•Directed all marketing, branding and public relations functions which include defining, developing, executing and managing short and long term comprehensive marketing and public relations strategies and plans.

•Promoted to Marketing Manager, developed a customer loyalty marketing package which reduced dropping customer rate by 17%. •Increased the newspaper circulation by 29%, reduced office cost by 9% and made 27% more profit from advertisement revenue based on increasing the readership. •Developed a marketing team to implement strategies and deliver on objectives to achieve stated goals. •Functioned as the key marketing strategist providing constant improvements in all business development activities.•Developed partnerships and relationships with third parties to meet strategic objectives within time constraints.•Identified opportunities to exceed client expectations through online campaigns, web site, and use of digital and social media, analytics and custom campaign solutions.•Successfully created children’s premium promotion which resulted in sales increases of 11%.•Identified, established and managed anticipated changing needs of clients to improve customer relations.•Ran successful promotional events for new customers that resulted in record breaking growth and development.•Strategically developed media plans and buys for advertising, online marketing, field marketing and trade shows. •Planned and executed regional market research activities to strengthen consumer engagement with the brand.

Responsible for managing and leading the SysParc Customer Service organization, including growing the organization consistent with the needs of the business. I was interacting with all levels of management at SysParc as well as provide an escalation point for SysParc’s customers.