Samanee Mahbub Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

B2B SaaS has never been more competitive. That's why building a strong founder and company brand has never become more important. I help founders build their personal brand alongside their company's through:- Positioning & Messaging Support- Sales Enablement- Product Launch and GTM support- Linkedin Ghostwriting- Content/Blog Copywriting- Email Newsletter Copywriting

Silicon Valley, California, Us

I lead all of our product marketing initiatives from product launches, sales enablement and training, to competitive intel. Highlights include:• Built the GTM for new category of SaaS App Management, which included driving P&M for multiple audiences (IT, Finance, Compliance), webpage copy, sales enablement, and customer comms• Created sales enablement program which included weekly trainings, competitor battle cards, case studies, one-pagers, sales decks, sales playbooks; led to increase in win rate• Managed cross-functional relationships with marketing, sales, product, CS, and exec leadership for three tier 1 launches, and systemized the GTM motion to decrease end-to-end launch time by 20%• Partnered with product management and inform product strategy; led to prioritization of spend management features in roadmap and increased win rate against top competitor

San Francisco, Ca, Us

I led our upmarket initiative for product marketing. Responsibilities included building out our sales enablement strategy from scratch, owning positioning and messaging, competitive intelligence, and advocating for upmarket features with our product team. Highlights include:• Developed personas, messaging, and positioning to inform upmarket marketing programs and sales collateral • Built out sales enablement strategy from scratch and created library of 10+ case studies, 1-pagers, pitch deck, and battle cards for top 3 competitors to help sales close more deals• Created sales education program with buy-in from marketing, product, and support to educate sales, product advocates, customer success, and partnerships are educated on P&M of new products and features• Own upmarket competitive intelligence program and keep track of top 5 competitors to inform sales on competitive positioning as well as product on roadmap planning

San Francisco, Ca, Us

Forbes' Next Billion Dollar Startups 2022I was the first marketing hire and employee 16 at Secureframe, and was tasked with building out our product marketing foundation. Some highlights below:• Led GTM strategy for new product lines (HIPAA, ISO 27001, PCI) by building P&M and overseeing various acquisition channels (website copy, email, social and paid media, PR, sales); led to increase in new revenue• Managed comp intel and voice of customer program to gather industry trends to inform product strategy; led to rebranding company as one-stop compliance platform and decrease loss rate against top competitor• Drove 5 cross-functional launches and company announcements, end-to-end, with senior stakeholders across sales, marketing, product, and C-suite; standardized launch process to decrease launch time by 20%• Created 30+ customer-facing collateral for sales including team trainings, case studies, whitepapers, one-pagers, pitch decks, playbooks, demos, battle cards, FAQs, and partner blogs; increased win rate

New York, Ny, Us

Forbes' Next Billion Dollar Startups 2018Sole PMM, lead all GTM efforts for digital brokerage and SaaS product offerings across multiple channels (press, email, web, in-product, social, paid media), product launches, positioning and messaging, sales enablement (case studies, blogs, whitepapers, 1-pagers, trainings, customer demoes), competitive intelligence, lifecycle marketing, email marketing, content marketing and customer marketingHighlights include:• Led GTM efforts for new SaaS products by developing positioning and messaging and managing acquisition channels (email, social media, paid media, press, sales); achieved 150% of Q4 acquisition goal within 3 weeks • Conduct competitive intelligence reports and present findings to exec and product team to influence roadmap• Created 30+ sales and product enablement materials across team trainings, case studies, sales cadences, whitepapers, 1-pagers and FAQs to support sales with prospecting and closing deals, and educate customers• Oversaw marketing reporting across sign-up page, weekly customer emails, and SaaS product usage to identify emerging trends and provide lifecycle recommendations to improve customer adoption• Having my sales team call me a rockstar

San Francisco, California, Us

Selected as one of 100 participants out of thousands of applications for a top tech talent fellowship. Alums include former C-suite execs, directors and VPs at Khan Academy, Flexport, Google, Crunchbase, Lyft, Uber, Postmates, Foursquare, and Eventbrite.

Remote First, Us

• Led and supported 8 GTMs by working cross-functionally with marketing, product, comms, customer success and sales to collect assets, support channels with appropriate messaging and audience selection, and meet deadlines• Launched product enablement program to support product team with product strategy and roadmap by providing weekly competitor intelligence reports, customer feedback reports, onboarding for new PMs, and P&M resources• Created positioning and messaging for Crunchbase Data across sales, investor, and researcher personas• Conducted competitive research on 80+ competitors across products, features and use cases and conducted 16 persona interviews to inform product positioning, messaging, and go-to-market strategy for new products • Supported sales enablement to create 10 competitors’ kill sheets and 1-pagers

San Francisco, California, Us

Forbes' Next Billion Dollar Startups 2019• Conducted competitive research for international and category expansion, and presented research to senior management to guide overall GTM strategy for new launches• Managed Rothy’s Ambassador program through providing 19 ambassadors proper messaging and marketing material to help them put shoes on feet and drive $60,000 in additional revenue• Oversaw coordination of partnerships with ESPNw, Breast Cancer Research Foundation, Donor’s Choose and Exxpedition to ensure successful brand activation and increased awareness of Rothy’s• Organized IRL brand activations such as a mobile truck to drive $10,000 in revenue and reduce returned inventory

San Francisco, California, Us

• Led Slack Administrator care package initiative by partnering with sales, customer success, and analytics to identify target audience, messaging and package items; delivered 400 boxes resulting in increased positive sentiment and feature adoption• Created marketing assets for user education (ICYMI blog post, infographics, webinars, in-product messaging) viewed by 100,000+ customers which led to increased user engagement, adoption of features, and brand awareness• Developed content for HR Station and Product Wall for Frontiers (Slack’s annual 1,000+ attendee conference), which included writing 8 take-away postcards, 50+ slide library, researching 5 user stories, and producing 20+ use cases • Operationalized processes for ICYMI blog posts and use-case infographics leading to 25% decrease in production time

New York, Ny, Us

I spent some time in finance but learned it wasn't my thing. Below are some of my highlights in my short-lived finance career:• Developed expertise in fixed income products to aid analysts with 50 client calls a day• Created chart book presentation as result of 123 customer feedback surveys which resulted in establishment of standardizedpresentation to be used by sales people during road shows• Conducted vendor risk management analyses on 250+ vendors via excel (VLOOKUP, pivot tables, IF statements) to highlight 41 vendor risk threats; outlined and communicated remediation process to analysts and managing directors