Saman Haturusinghe Email & Phone Number

Colombo, Western Province, Sri Lanka

o Overall Responsibility of Post Paid Voice Product Portfolio o Responsible for Designing, Launching, Managing of Product Roadmap and formulating Product and communication strategyo Overall responsibility for designing Incentive Schemeso Evaluating existing business processes, appraising future requirements, uncovering areas for improvement, and developing.

• Created and implemented the Mobile Broadband product from scratch in 2007, when Mobitel became the first Telco operator in South Asia and 7th in the World to commercially launch HSPA services.
• Undertook an overall Product revamping on postpaid services of the suite of packages, the incentive structure the channel structure and the connection methodology resulting in appreciable improvement in all operational.
• Designed a series of metrics and indicators and a comprehensive dashboard to monitor the product performance.
• Formulated the marketing strategy for Mobile Broadband and created the product roadmap. Implemented a comprehensive scheme to educate customers on Mobile Broadband and train the Retail Sales, Enterprise Sales and.
• Selected the appropriate distribution channel and designed the incentive structure and promotional campaigns to meet the corporate targets
• Conceptualized, designed and implemented the “Broadband – at your doorstep” a sales promotion scheme designed to deliver, install and provide basic product training at customer’s own doorstep to enhance the customer.

• End-to-end management of the Broadband Product
• Design of the marketing plan and the roadmap for Broadband
• Formulation of strategy, design of the Marketing plan and promotional campaigns for Broadband.
• Providing product training to sales and customer care teams resolving customer complaints.
• Designed and Implemented the Special Broadband offer NRFC Account Holders of Bank of Ceylon
• Introduced Special Bundled Offers with Subscription on Prepaid platform