Samanta Ferrini Email & Phone Number

New York, NY, US

• Responsible for the creation and execution of a strategic marketing program across multiple Saks Fifth Avenue stores.
• Responsible for driving the marketing plan and maximizing exposure of the Saks Fifth Avenue brand in each local marketplace.
• Responsible for managing Top Client initiatives and increased client spend and engagement across multiple Saks Fifth Avenue locations.
• Responsible to creating and executing integrated marketing campaigns, leveraging customer data and driving incremental revenue for the company and partner brands.
• Liaison between the store's Executive Team and the Corporate Marketing Team to analyze store’s existing client base and define appropriate opportunities to acquire new and develop existing customers.
• Increase store visibility in the community via partnership with local publications, charitable organizations, and other beneficial groups.

New York, NY, US

• Responsible for supporting execution of a strategic marketing program across multiple Saks Fifth Avenue stores delivering $50M in incremental sales for 2021.
• Responsible for managing Top Client initiatives and increased client spend, resulting in $2MM in additional revenue in 2021 across multiple Saks Fifth Avenue locations.
• Strategic and Creative event developer resulting in increased customer engagement through virtual and in-person customer experiences achieving ROI of 45:1 vs. benchmark of 20:1.
• Responsible for creating and executing integrated marketing campaigns, leveraging customer data and driving incremental revenue for the company and partner brands.
• Liaison between the store's General Manager and Regional Marketing Director to analyze store’s existing client base and define appropriate opportunities to acquire new and develop existing customers.

Miami, FL - Florida, US

• Generate marketing and advertising strategies focused on Education in the Healthcare field resulting in an increase annual enrollment of 10%.
• Managed all company acquisitions and contract negotiations resulting in an increase of 20% in annual revenue.
• Analyze and formulate strategies to achieve the company’s KPI such as enrollment, student satisfaction, student retention and graduate satisfaction.
• Formulate scheduling plans for various academic programs to ensure cost-effectiveness and repeat enrollment.
• Led execution of company’s benchmarks to forecast and meet accrediting body standards.
• Trained admissions team in exceptional customer service initiatives to increase leads, monthly enrollment and student satisfaction.

Miami, FL, US

• Planned and executed strategic acquisition marketing efforts for all residential and office properties with emphasis on lead generation.
• Coordinated multi-channel marketing campaigns with a heavy emphasis on digital, managed agencies, budgets and timelines for each campaign.
• Executed the brand strategy for individual office and residential properties.
• Responsible for all daily marketing and communications needs for multiple developments.
• Maintained and updated tenant presentations and fact sheets for each property to be used for pitches, press, websites and tours.
• Worked alongside Director of Marketing and Experience for all neighborhood collaborations, including programming and events, and loyalty programs for residents and office tenants.

Coral Gables, FL, US

• Compiled, analyzed, and reported sales data.
• Monitored and analyzed competitive activity, customer, and market trends.
• Provided actionable insights to guide the sales and marketing teams.
• Contributed to the development of sales plans and objectives.
• Monitored and evaluated sales performance.
• Forecasted demand, revenue, and expenses.

Miami, FL - Florida, US

• Develop marketing and promotional plans to achieve company’s metrics of 85% in student retention, 73% in career placement and 80% in graduation rates against benchmark of 60% through strategic plans that captivate the.
• Formulates educational materials to train admissions team in exceptional customer service initiatives, product knowledge and communication skills increasing student satisfaction by 10% with a established goal of 5%.
• Generates monthly reports and collects data that analyzes the company’s KPI, resulting in increased annual enrollment of 43% against a target of 10% by driving target market participation through different consumer.
• Coordinates departmental efforts between admissions, job placement and registrar sectors to drive student engagement and increase annual enrollment.
• Prepares budgets for diverse department ensuring cost effectiveness and maximization of ROI.

New York, NY, US

Established marketing and promotional strategies for target businesses generating annual revenues of $40 million. Executed marketing plans yielding consecutively desired ROI of at least 20:1.Leader in Social Media channels and Social Media strategy launching local Instagram account and managing a team of Social Media Associates. Company leader as.

New York, NY, US

Organized and executed corporate and local events totaling annual revenues of $30 million.Created and strengthened relationships with local partners totaling annual revenues of $10M; conducted outreach to different local vendors increasing brand awareness in the community.Assisted marketing director in implementing store’s local business development plan.

New York, NY, US

Provided superior customer service to existing and new customers totaling $500,000 in annual sales.Increased client count by 50% annually.Doubled repeat customer sales from 1 time shopper to 2 time shopper annually. Persuasively sold luxury merchandise in a competitive environment

Demonstrated product knowledge to assists customers into making the correct choice for their skincare

Organized daily book keeping and accountability of the restaurantKept up-to-date records of employees

Master Of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies

Bachelor Of Science, Communications