Samanta Morgenstern Email & Phone Number

Using my vast experience of building and managing an E-commerce organization I am now helping companies optimize their digital sales. I am a generalist who knows how to structure and build for growth, with strategic as well as operational experience.

Stockholm, Stockholm County, Sweden

Oversaw sales and profitability for three beauty brands as Interim CCO. Continued as Product Owner after CCO recruitment, driving product and business outcomes.

Stockholm, Stockholm County, Sweden

Developed and executed growth strategy, overseeing budget and management to achieve ambitious revenue targets.

Stockholm, Stockholm County, Sweden

Established processes and organization shortly after the launch of NK’s e-commerce platform, optimizing operations for growth and scalability.

Stockholm, Stockholm County, Sweden

Led development prioritization across multiple areas, including Adlibris growth (three websites), Business to Library, and Order & Economy. Managed three development teams and multiple stakeholders, successfully migrating one site to a new e-commerce platform, implementing Klarna Checkout V2, etc.

Stockholm, Sweden

Responsible for PnL, strategy, operations and OKRs of Happy Socks eCommerce and Marketplace channel, including department management (approx. 40 head counts). Overseeing: product ownership, tool landscape, merchandising, online marketing, CRM, customer experience, social commerce, recruiting, outsourcing, sales strategy and budgeting. Member of the.

Stockholm, Sweden

Responsible for PnL, strategy and operations of Happy Socks eCommerce, including department management (approx. 40 head counts). Overseeing: product ownership, tool landscape, merchandising, online marketing, CRM, customer experience, social commerce, recruiting, outsourcing, sales strategy and budgeting. Member of the management team.

Stockholm, Sweden

Manager of an international team responsible for Happy Socks' customer experience. Developing and applying strategy, processes and policies to ensure fast and customer centric support. Responsible for optimizing the complete customer experience, e.g. payment, delivery, returns and help center. In charge of all related tools and analysis as well as resource.

Stockholm, Sweden

Manager of an international team responsible for Happy Socks' customer support and social media. Developing and applying strategy, processes and policies to ensure fast and customer centric support as well as relevant and engaging social media communication. Responsible for all related tools and analysis as well as resource planning and recruitment.

Austria

Manager of an international team dedicated to developing an overall CRM strategy. Product owner of the development and implementation of a new campaign system on Salesforce. Consolidation of marketing tools and data, development of a new campaign briefing and evaluation process, implementation of cross-selling cycles and optimization of VIP treatment.

Enable the development of an overall CRM strategy based on research and best practice. Support different business units in their day-to-day CRM by providing guidance and advice. Development of a new customer life-cycle e-mail communication approach, outlining of cross-selling guidelines and facilitation of a new strategy and process for outbound call.

Act as interface between the local and central affiliate units/people, as well as between business and IT for the referrer management system. Organize gatherings and outline communication structures. Set up guidelines, implement quality control, foster cooperation and ensure results. Responsibilities include budgeting, reporting and detailed business.

In charge of the collection, distribution and evaluation of affiliate leads and poker tournaments. Creation of a complete affiliate poker tournament manual and tournament workshops.

Master'S Degree, Literature

German Language And Literature