Unlocking the essence of effective business management goes beyond traditional roles—it’s about blending efficiency with empathy. As an Executive Assistant at Valen Power, I’m not just keeping the wheels turning; I’m driving the bus, steering our focus on WHS, HR, Compliance, and Business Management Systems with precision and passion.Life sometimes calls for a pivot, and making the courageous decision to step away from a successful career in marketing to embrace a new role as an EA was a leap of faith I’m proud of. This transition has allowed me to apply my strategic mindset and problem-solving skills in a new context, blending creativity with a results-driven approach.What fuels my purpose? It’s about making a meaningful impact and crafting innovative solutions. As a strategic thinker and problem solver, I support and empower those around me, ensuring every challenge is met with energy, empathy, and determination.My journey has been characterised by a commitment to combining effective management with a human touch, ensuring that every task contributes to our larger goals. From driving strategic initiatives to fostering a culture of excellence, I’m dedicated to turning every challenge into an opportunity for growth.
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Corporate Services ManagerValen PowerAustralia -
Executive AssistantValen Power Aug 2024 - PresentLawson, New South Wales, Australia -
Business ManagerThe Haven - Nepean Women'S Shelter Jul 2023 - Aug 2024The Haven provides crisis accommodation to women and children experiencing domestic and family violence and/or homelessness. -
Community ManagerPowerful Steps By Tory Archbold Jan 2024 - Jun 2024Sydney, New South Wales, AustraliaPowerful Steps empowers leaders to find their ultimate power through a heart-led skill set and the power of strategic storytelling. -
National Brand & Marketing ManagerAws (Architectural Window Systems) Nov 2019 - Jul 2023Sydney, Australia -
Brand ManagerWestfund Health Insurance Apr 2019 - Nov 2019Lithgow -
New Business Development ManagerCsr Viridian May 2018 - Apr 2019North RydeWhat I do:I immerse myself in customer pain points and develop potential solutions and business models to address those pain points. I support and work within teams to test new and innovative ideas, products and service start ups.I support and work within teams to prove product/market fit and early scalability along with robust business models and verified growth plans before delivering initiatives back into the core business. -
Business Development ManagerCsr Viridian May 2016 - May 2018Erskine Park, New South Wales, AustraliaCSR Viridian Home Comfort manufactures glass for the residential construction market, with a wide range of solutions to make homes more comfortable and energy efficient to live in.I develop strategic partnerships with builders, which differentiate them within the market and align them to our partner fabricators.I identify opportunities for our partner fabricators to increase revenue through upselling better products, as well as provide ongoing training and marketing support.I oversee innovative new product development that meets the current and future needs of our industry, from concept through to launch.I manage a small but effective team that works together dynamically to achieve the business objectives.I work with industry associations such as the HIA, MBA, AWA, ABSA and BDA to provide training to their members and have been a guest speaker at many of their conferences and trade nights. -
Key Account ManagerCsr Viridian Jun 2014 - May 2016Erskine ParkCSR Viridian Home Comfort manufactures glass for the residential construction market, with a wide range of solutions to make homes more comfortable and energy efficient to live in.I developed strong relationships with our partner fabricators, keeping them up to date with product knowledge, seeking solutions when issues arose and identifying opportunities for growth.I identified and negotiated new customer acquisitions which aligned with our business strategy.I worked closely with marketing and our partner fabricators to ensure our brand was well represented within showrooms.I initiated new training packages for internal staff and partner fabricators nationwide, as well as negotiated CPD points for HIA and MBA members. This was the first time that these associations had supported a “supplier” ran event. -
Marketing & Communications ManagerCcsa Jan 2013 - Apr 2014KatoombaCCSA is a non-profit, non-government peak organisation providing comprehensive information, resources and support to early childhood education and care (ECEC) services in governance, management, compliance, business support and workplace relations. I increased membership through integrated marketing campaigns including referral campaigns, trial memberships and competitions.I project managed regional training workshops and the biennial conference to keep our members up to date with industry knowledge and empower them with new leadership skills.I managed the content and wrote copy for the quarterly magazine Connections and fortnightly e-newsletter.I created the social media strategy inclusive of video interviews to increase engagement with members. -
Marketing Communications ManagerCarbon Management Solutions Jan 2011 - May 2012LawsonCarbon Management Solutions (CMS) is a national wholesaler of solar power systems, solar pumps and energy efficient commercial lighting. CMS also owns Aussie Solar who installs residential solar power systems throughout NSW.I was responsible for implementing a social media campaign to attract the attention of Premier Barry O’Farrell about the plight of the solar power industry. The campaign was successful as it drew the attention of the Clean Energy Council, AuSES, SEIA and resulted in a telephone meeting with the Premiers Office,it also generated $10,000 worth of free publicity through media releases published in the local newspaper.I successfully launched the ‘Solar Hero’ campaign through print media, TV, social media, and website, which generated an increase in enquiries and sales.I project managed the website re-design for both CMS and Aussie Solar Installations within a three month deadline and in budget. I wrote copy for product brochures, manuals, signage, print ads and created storyboards for TV advertising.
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Marketing Communications CoordinatorCass Brothers 2007 - 2010PetershamCass Brothers is one of Sydney's leading suppliers of designer bathroom products and accessories, with two Sydney locations: Waverley and Petersham. Each store boasts a stunning showroom with the latest bathroom products from leading local and imported bathroom manufacturers.I successfully organised the annual Christmas Fundraiser with our key customers and raised over $9,000 for the Children’s Hospital and Vision Australia. This included organising prizes from suppliers and local shops as well as implementing various marketing campaigns to get maximum attendees.I generated approximately $75,000 worth of free publicity in publications such as Home Beautiful, House & Garden and Vogue Living by developing relationships with editors and journalists.I project managed the website re-design within budget and on time and increased traffic to the website by 65.49% through SEO and online advertising.I initiated monthly e-newsletters to architects, designers and builders which achieved an average open rate of 35% and an average click through rate of 25%, generating leads for new products.
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Marketing CoordinatorCeanet 2005 - 2007Ceanet Pty Ltd distributes a large range of software solutions for statisticians, engineers, analysts, scientists, applied mathematicians, Six Sigma consultants and academics. I generated new leads for sales through various marketing activities including website, trade shows, sponsorship's and PR.
Samantha A. Education Details
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Bachelor Of Business Management And Marketing -
Australian Marketing InstituteCertificate -
AdmaCertificate -
Australian Marketing InstituteCertificate -
Brand Management
Frequently Asked Questions about Samantha A.
What company does Samantha A. work for?
Samantha A. works for Valen Power
What is Samantha A.'s role at the current company?
Samantha A.'s current role is Corporate Services Manager.
What schools did Samantha A. attend?
Samantha A. attended Charles Sturt University, Australian Marketing Institute, Adma, Australian Marketing Institute, Marketing Week Mini Mba With Mark Ritson.
Who are Samantha A.'s colleagues?
Samantha A.'s colleagues are Natasha Petersen, Kailash Sridhar, Wayne Foster, Philip Daries, Taila Hyder, Johanna Cooper, Rosanne Mckay.
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Samantha A. Orr
Senior Research Development Coordinator, Mdhs, University Of Melbourne | Chair Of Raci Women In Chemistry Victoria Branch 2020Greater Melbourne Area1rmit.edu.au -
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