Event Marketing Manager
Rotterdam, Zuid-Holland, Nl
Grow brand awareness through in-person and digital events. This includes coordination of all event logistics and marketing activities that support conferences, partner events, user group meetings, and online events.Also responsible for channel marketing campaigns to build our brand within the Microsoft and SAP ecosystem. This requires working closely with our partner development manager to execute channel marketing programs that accelerate brand awareness and generate leads.Partner Marketingo Together with Channel Alliances Manager, arrange and execute on annual marketing calendars with key, A, B, and C partners as possibleo Support with partner marketing and partner sales documentation (partner agreement, for example)o Lead generation from partner marketingEventso Regional event calendaro Arrange and execute all pre- and post-event logisticso Source new events and pitch as relevant for business goalso Execute event campaigns including (but not limited to), website copy, social promotion, email marketing, and paid channels as relevanto Exhibition materials (booth, pop-up banners, table clothes, etc.)o Upload leads to Marketo and ensures proper behavioral points are distributed. Arrange and oversee import to Dynamics CRM, including logged event visits/marketing list creationo Ensure proper follow up on leads by the sales teamo Lead generation from eventsSEO:o Digital Acceleration: partner and event focus onlyPaid Advertising:o Responsible for arranging campaigns to promote events through paid advertisingo Support with campaign execution targeted at potential and existing partners together with the corporate team, influence strategy based on regional needsEmail Marketing:o Email marketing campaigns for event promotion, post-event follow up and nurturingo Email marketing campaigns from Sana to partners, including a recurring newsletter to partners