Specializing in the creation and execution of Content, Channel, CRM and SEO Strategies in order to achieve holistic, end-to-end consumer experiences for a Fortune 500 corporation. • Utilize SEO analytics, social listening tools, and consumer research to develop strategic deliverables including: persona's, consumer journey's, content and social strategies, as well as yearly/monthly and campaign based communication plans• Employ first and third party data, conduct focus groups, key stakeholder interviews, surveys and desk research in order to develop impactful and actionable insights that guide strategic direction to eCRM programs, brand strategies, development of personas and consumer journey's, campaigns, and to assist in new business pitches• Attend meetings with internal disciplines while working closely with account executives, channel integration specialists and creative directors to guide strategic deliverables for clients

• Conduct and analyze marketing research in the assist of developing insights from data collection to provide business growth development• Assist in the creation of yearly content and communication planning for company’s digital marketing and advertising• Utilize first and third party data, focus groups, key stakeholder interviews, surveys and desk research to develop impactful and actionable insights that give strategic direction to eCRM programs, brand strategies and development, development of personas and consumer journey's, brief development, campaigns and product launches, and to assist in new business pitches• Produce landscape audits and competitive assessments for internal and external client use• Utilize SEO analytics, social listening tools, and consumer research to develop strategic deliverables including: persona's, consumer journey's, social strategies, yearly communication plans, and a holistic strategy for brands• Attend meetings with internal disciplines while working closely with account executives, channel integration specialists and creative directors to guide strategy and deliverables for clients

• Conduct and analyze marketing research in the assist of developing insights from data collection to provide business growth development• Assist in the creation of yearly content and communication planning for company’s digital and print marketing and advertising• Analyze collected data in order to develop target segments, while providing marketing recommendations to the company for each specific target segment and provide seamless unique consumer journey’s• Produce landscape audits and competitive assessments for internal and external client use• Attend meetings with internal disciplines while working closely with account executives to guide strategy and deliverables for clients

- Assist in theory development, literature reviews, experimental design, survey creation, data collection, field research, data cleaning, and data analysis - Assist in the recruitment of participants and management of participant accounts - Manage and execute experiments in a laboratory setting with average capacity of 400 participants per week - Attend weekly class evaluating the foundations of consumer behavior, existing theories, and opportunities for theory development.

Marketing and Business Analytics Major

• Performed stock analysis’ on financial firms while providing recommendation’s and financial insights• Analyzed invoices of contractors employed by Cincinnati Children’s Hospital• Worked with special project teams for space construction while managing company’s assets with financial team• Operated TCH Budgets while executing a five year capital plan for the hospital• Organized FY17 Capital Budget for Children’s Hospitalo Balanced and controlled amounts exceeded $170 milliono Reviewed capital submissions and worked alongside Children’s capital committee

Create and edit articles for University of Cincinnati online publicationConstruct, discover and research trends to online recipientsPromote empowerment and information to online sources and specialize in social media presence

Assisted and directed guests in order to identify and suffice their needs, while using tactic sale expertise.

Increased awareness and importance of financial activity among students and parents throughout the Mason Community. Generated campaigns to increase financial activity and/or raise money for non-profit organizations.