Samantha Bornemeier Email and Phone Number

Lead all-inclusive marketing strategies to drive brand growth, engagement, and lead generation across Mead Lumber locations. Oversee multi-channel campaigns across digital, social, print, and traditional channels, managing high-value client relationships to ensure long-term partnerships and maximize ROI. Combine strategic vision with hands-on execution to elevate brand visibility, customer satisfaction, and regional success, ensuring sustainable growth and impactful results.• Develop… Show more Lead all-inclusive marketing strategies to drive brand growth, engagement, and lead generation across Mead Lumber locations. Oversee multi-channel campaigns across digital, social, print, and traditional channels, managing high-value client relationships to ensure long-term partnerships and maximize ROI. Combine strategic vision with hands-on execution to elevate brand visibility, customer satisfaction, and regional success, ensuring sustainable growth and impactful results.• Develop strong, trusted relationships, ensuring marketing strategies meet and exceed client objectives while identifying new growth opportunities within existing accounts.• Oversee end-to-end campaigns, coordinating with creative and content teams to deliver impactful, on-brand work that meets timelines and budget expectations.• Mentor account managers and foster cross-functional collaboration with design, digital, and product teams, aligning efforts for cohesive execution and maximizing team performance.• Use data analytics to track KPIs, refine strategies, and present actionable insights to stakeholders, demonstrating ROI and driving continuous improvement.• Manage budgets, project timelines, and resources to ensure efficient, on-time delivery and high-quality outcomes. Show less

Directed strategic digital initiatives to drive brand growth, boost engagement, and increase lead generation, managing location, client and community relationships while executing impactful campaigns across multiple channels. Developed and implemented marketing strategies to elevate brand visibility across 54+ Mead Lumber locations, supporting sustainable growth and success across all regions.• Regional Strategy & Relationships: Built strong partnerships by aligning strategies with… Show more Directed strategic digital initiatives to drive brand growth, boost engagement, and increase lead generation, managing location, client and community relationships while executing impactful campaigns across multiple channels. Developed and implemented marketing strategies to elevate brand visibility across 54+ Mead Lumber locations, supporting sustainable growth and success across all regions.• Regional Strategy & Relationships: Built strong partnerships by aligning strategies with local goals and serving as the primary contact for seamless communication.• Campaign Development: Led digital, print, and social media campaigns, enhancing reach and ROI with A/B testing and audience segmentation.• Website & SEO Management: Designed and optimized website and landing pages for user experience and SEO, including keyword research, on-page optimization, and backlink building.• Analytics & Data Strategy: Used tools like Google Analytics to track KPIs and present insights that improved campaign ROI.• Team Leadership: Mentored a cross-functional team, aligning efforts with business and objectives for effective campaign delivery. Show less

Developed and executed a comprehensive digital strategy to drive brand growth, boost engagement, and increase lead generation. Oversaw all digital marketing facets, from website development to campaign management, with a strong focus on data-driven insights and continuous optimization.• Website Management: Assisted in the design and managed the company website, optimizing for user experience, speed, and mobile responsiveness. Updated content regularly based on user feedback.• SEO… Show more Developed and executed a comprehensive digital strategy to drive brand growth, boost engagement, and increase lead generation. Oversaw all digital marketing facets, from website development to campaign management, with a strong focus on data-driven insights and continuous optimization.• Website Management: Assisted in the design and managed the company website, optimizing for user experience, speed, and mobile responsiveness. Updated content regularly based on user feedback.• SEO Strategy: Implemented SEO tactics to boost search rankings and drive organic traffic, including keyword research, on-page optimization, and backlink building.• Digital Campaigns: Led targeted campaigns across Google Ads, social media, and email marketing, using A/B testing and retargeting to maximize conversions.• Branding & Rebranding: Played a key role in launching a company-wide rebrand, updating digital assets and ensuring brand consistency across all platforms.• Analytics & Reporting: Tracked KPIs through Google Analytics and social media, providing insights that improved ROI and guided strategy.• Content Strategy: Managed content for web, social media, and email, ensuring alignment with brand voice and audience needs.• Cross-Functional Collaboration: Partnered with sales, design, and product teams to ensure cohesive and effective marketing efforts. Show less

Experience in Strategy and Planning, Design, and Public Relations. • Expertise in analyzing customer insights, competitive research, and brand development to drive strategic growth. • Proven ability to create, manage, and optimize campaigns across various channels, leveraging skills in market assessment, data analysis, and rebranding. • Skilled in advertising, event promotions, and brand strategy, with a strong design portfolio including corporate identity, web, and mobile… Show more Experience in Strategy and Planning, Design, and Public Relations. • Expertise in analyzing customer insights, competitive research, and brand development to drive strategic growth. • Proven ability to create, manage, and optimize campaigns across various channels, leveraging skills in market assessment, data analysis, and rebranding. • Skilled in advertising, event promotions, and brand strategy, with a strong design portfolio including corporate identity, web, and mobile app development.• Proficient in public relations, specializing in strategic communication planning, media relations, crisis management, and creating B2B and B2C marketing strategies that strengthen brand presence and engagement.• Data-driven approach to delivering measurable results aligning with organizational objectives. Show less

Handling day-to-day account maintenance and communication between client and internal teams on interactive work for a high-profile clients - from creative ideas, public relations, media buying, digital strategy and analytical reporting.• Oversee execution of client programs • Manage client and agency briefing on regular and strategic types of projects • Develop and manage channel and partner strategies and programs• Coordination with vendors and outside agencies on traffic… Show more Handling day-to-day account maintenance and communication between client and internal teams on interactive work for a high-profile clients - from creative ideas, public relations, media buying, digital strategy and analytical reporting.• Oversee execution of client programs • Manage client and agency briefing on regular and strategic types of projects • Develop and manage channel and partner strategies and programs• Coordination with vendors and outside agencies on traffic of assets • Point person for internal team questions • Point person for client for regular and analytical types of projects • Work with Project Managers to help create SOW’s• Present creative work to clients• Provide objective and strategic input to all teams• Understand client and industry trends Show less

Create marketing programs directed to increase digital spend within various verticals (agency, retail, automotive, political, real estate, recruitment, non-profit, public affair, and government relations).• Defined and directed marketing programs for demand creation, lead generation for lead tracking, data analysis and management.• Specialized in customer segment selection and penetration plans, and related product positioning.• Created diverse audience-building capabilities… Show more Create marketing programs directed to increase digital spend within various verticals (agency, retail, automotive, political, real estate, recruitment, non-profit, public affair, and government relations).• Defined and directed marketing programs for demand creation, lead generation for lead tracking, data analysis and management.• Specialized in customer segment selection and penetration plans, and related product positioning.• Created diverse audience-building capabilities, utilizing both 1st and 3rd party data within various ad networks and publishers. • Oversaw internal product marketing, including product launch management, sales training, sales presentations, sales tools, competitive analysis and general sales support.• Worked with partner departments (sales, marketing, legal, promotions, and business development) to improve, develop and advocate new promotional opportunities.• Developed business plans and annual budgets for e-commerce function. • Managed and executed client campaigns with specific performance metrics, across social networks/media.• Created and managed broad and targeted SEM/SEO campaigns. Show less

Securing and retaining new business on a regional, national, and global level.• Developed online marketing strategies with high performance campaigns and engaging branding campaigns through various data solutions and modeling.• Utilized Yahoo!'s many offerings to achieve selling success across various verticals and pricing platforms (Right Media Ad Network, Mobile Display, Retargeting, CPC, and CPA campaigns).• Specialized in Agency, Government, Non-Profit, Gaming, and Sports… Show more Securing and retaining new business on a regional, national, and global level.• Developed online marketing strategies with high performance campaigns and engaging branding campaigns through various data solutions and modeling.• Utilized Yahoo!'s many offerings to achieve selling success across various verticals and pricing platforms (Right Media Ad Network, Mobile Display, Retargeting, CPC, and CPA campaigns).• Specialized in Agency, Government, Non-Profit, Gaming, and Sports verticals. Show less

Led our team in revenue growth, while securing new business development locally, regionally, and nationally. Won numerous awards for sales growth and retention, and the first recipient of The Top Gun Award, which is given out by Titan Broadcast Management once a quarter.Worked heavily in promotions, sponsorships, non-profit and agency verticals.