Responsibilities:•Van Sales and increased distribution of Fiid brand in BWG and Musgrave convenience stores•Role includes pitching and closing new sales of Fiid brand to store managers and delivering new stock through handheld device•Merchandise and distribution of Schwartz spices, Energiser Batteries, Tony Chocoloney and Kambucha Drink brands across Leinster retail network including Tesco & Supervalu stores

Country Sales Manager for the Irish business (both North & South) for the Van Dal footwear brand with responsibilities including:• Managing over 40 wholesale accounts and 12 SIS accounts nationally• Managing Arnotts Dept. Store key account including 6 permanent & seasonal staff • Negotiating and setup of all concession profit margins and agree targets for Country and SIS partners• Buy, merchandise and invoice stock for all SIS’s• Carry out stock takes and reconciling of any discrepancies• Produce journey plans, training programmes and sales incentives to optimise sales• Canvass for new customers and open more doors• Travel to head office in Norwich and attend trade shows in Birmingham and MilanKey Achievements:• I grew the overall business in Ireland from €1m to €1.2m despite challenges in retail• Expanded the retail business from 5 to 12 accounts nationally, increasing retail from 35% to 65% of the overall sales for Ireland• I worked on Arnotts shop floor periodically for 6 months to gain knowledge of the changes and challenges in retail and to use this information to drive sales across all doors by selecting and developing the correct product for the Irish market• I opened new national accounts including Shaws Dept. Stores, Pamela Scott & Menarys Dept. Stores• I grew wholesale to over 40 accounts nationally showing them the seasonal collections which accounted for 35% of the business• Worked closely with the designer to create specific styles and colours for the Irish market• Launched Bearpaw & Bionatura into the Irish market and grew the Pikolinos brand by opening 20 new accounts

Responsibilities• Oversaw day to day running of the store which included all buying, sales, recruitment, merchandising and financial planning • Managed 3 part-time staff by agreeing rotas, sales forecasting, incentives and training • Stocked clothing, footwear and bags representing international brands such as Orla Kiely, Camper, Fly London, French Connection, Firetrap, Lollipops, Full Circle, Superdry, United Nude and Ted Baker footwear• Created our customer base by providing well priced, cutting edge branded stock and promoted our brand online through facebook & twitter and locally with annual fashion shows Key Achievements• Achieved an average sales turnover throughout these 4 years of €300k per annum• Negotiated with Stripe.com on sale of domain name Stripe.ie

I managed footwear/Apparel brands as an agent. I achieved targets, secured over 10 brands, opened new accounts, supplied reports, travelled internationally to trade shows and sales meetings.Responsibilities• I represented 12 brands over 9 years including, Levi’s, Firetrap, Morgan de Toi, Blowfish, Gas Jeans, Colcci, Esprit, Lollipops, Calvin Klein, and Feud London• Agreed targets and reported back to all brand General managers• Creative input on designs and colours for Irish market• Worked with key accounts (Arnotts, Brown Thomas), multiples (DV8, ClockworkOrange, Greenes), franchise stores ( Sligo, Dundalk ) and independents (Fitzpatricks, Bishops, Korkys)• Sales presentations seasonally to all accounts from showroom in Fashion City, Key account buying offices, in-store, trade-fairs and showrooms in Paris and London• Responsible for all brand marketing through fashion magazines, local press, trade magazines, in-store and TV fashion slots Key achievements• Launched new brands into the market and grew the business from 5 accounts to over 90 in 2009 with a turnover of over €2million• I worked for 8 months in 2008 as a consultant with Rockport footwear to develop their new ladies footwear range. Worked closely with Arnotts to trial new lines

Responsibilities• Responsibility for all accessories sales targets including Footwear, Underwear, Swim, Socks, Luggage and Bags • Buying and merchandising for new TH franchise stores• Liaised with Germany, Italy and Amsterdam on all brand and stock issues for independent retailers and TH stores• Travelled extensively between Dublin, Amsterdam and Germany while also servicing over 70 accounts in the 32 countiesKey Achievements• Launched Accessories business in 2001 and achieved sales of over €3m in 4 years across Ireland • Negotiated footwear SIS unit into Arnotts to maximize brand visibility and increased sales by 50%

Responsibilities • Managed 200 accounts for the North Leinster Region including pharmacies, key multiplies, symbols and wholesalers• Set up in-store promotions and POS displays to maximise distribution and visibility of key products• Launched new brands into accounts and agreed targets• Tailored in-store promotions to optimise sales and assist retailers with sell thru• Supervised merchandising teams to ensure maximum exposure for brands and efficient stock control• Compiled quarterly sales reports on all my KPI’s to my Sales Director