Samantha Phillips Email & Phone Number

New York, Ny, Us

New York, New York, United States

-Monitor daily client performance and campaign delivery data to ensure that strategies are implemented accordingly -Strategize and construct several CTV, audio, and OLV campaigns from scratch to align with client budget and demo after sourcing inventory and reporting avails-Serve as the media buyer for client streaming video and audio/podcast campaigns, working with individual budgets up to $1M per month across 5 different clients- Utilize several Demand Side Platforms (DSPs) to facilitate programmatic buying, including Tremor, Nexxen/Amobee, Beeswax, and Roku OneView- Serve as the liaison between network vendors such as Disney/Hulu, NBC, Paramount, and Spotify, and the internal teams- Track, organize, and reconcile weekly television network logs to identify billing discrepancies-Stay current on TV/OTT trends in order to help curate presentations and participate in client meetings, providing media recommendations based on industry knowledge

New York City Metropolitan Area

- Supported the Client Strategy department’s day to day tasks, including: creative campaign development, content development, strategic research, competitive analyses, project management, and campaign performance- Created and presented a 90-slide competitive audit about the dental insurance industry to the client Cigna Dental- Produced "New Business Briefings" to gather information about prospective clients- Assisted team in developing a social content strategy for client First Republic Bank- Created social media best practice guides for Instagram, Twitter, Facebook, LinkedIn, TikTok, and Pinterest

New York City Metropolitan Area

- Interned at a start-up company with the mission of helping clients with their personal finance goals- Assisted in the tracking of analytics and reporting from their social media and marketing campaigns- Worked for the Head of Marketing and her team on the execution of content marketing - Designed and wrote blog articles, developed email newsletter copy, and created effective, engaging graphics

Chatham, Massachusetts, United States

- Managed the flow of guests into dining and bar areas and provided accurate wait times to incoming guests- Demonstrated professionalism receiving in-person and phone orders and assisted restaurant staff to ensure overall efficiency

Waterville, Maine, United States

- Provided an enjoyable, exciting overnight summer camp experience to low-income students and motivated them to approach the future with curiosity, responsibility, independence, and self-confidence, which are essential to college and life success- Organized camp activities, ensured constant safety, and offered emotional support for middle school students