Samantha Carpintero Email & Phone Number

United States

Los Angeles, Ca, Us

As a member of GRAMMY U, I have access to unique opportunities for emerging music industry professionals and creatives, including live events, workshops, mentorship programs, networking opportunities, and more.

- Graduate Research Assistant- Comprised data sets for international music markets- Developed a digital online resource database for research on hot topics that are shaping culture and consumer mind- Assistant to a renowned global researcher- Compiled articles for coding and statistical analysis- Focused on researching key drivers of influence in current cultural conversation (ex. Kpop)

- Think Tank partnership with USC for new insights into the mind of Gen Z- Chosen to be 1 of 14 students to conduct longitudinal studies- Part of a team that led “focus groups” to get a better understanding of the consumer mind and themes that will drive culture and conversation- Divised community surveys- Developed strategic insights to inform brand strategies- Coordinated research presentations and data story compilations with a team that explained macro theme exploration and informed brand strategies.- Integral leader of the methodology behind knowing the Gen Z mind and crafted new terminology in the market and research landscape. - Use of AI in research optimization and presentation design- Brainstorm, team collaboration, project management, and research presentations- Tracking cultural calendars

- Promoted brand through retail outlets and pop-up shops (Merchandising) Part of the team that implemented content strategy and creation for Yitty brand-owned media to help with promotions and drive sales- Developed consumer engagement campaign through live experiences and pop-up shops at various venues and locations- Helped leverage Lizzo’s fandom and create brand awareness through national, seasonal, and promotional campaigns for product line debuts- Part of the Yitty merchandise “box” and brand-launching team - Handled retail partnerships, client and product inquiries- Helped drive sales as a lead revenue generator- Managed retail communities through in-person, digital, and social media channels crucial for building brand loyalty.- Developed and executed a sales strategy plan for new and seasonal product launches

- Hired to be a consultant to revitalize the brand- Created logo brand narrative, social media guidelines, and market position- Helped re-design product packaging and online media visuals- Helped the brand enter the shelves of grocery and hotel retail markets- Logo and marketing material development- Trained and led their sales team for "LA division"- Graphic design

- Organized and created live sets and immersive experiences for multicultural services- Employed graphic design skills for promotional materials- Attended and held weekly team meetings- Coordinated, interviewed, and booked speakers and artists for live and online events- Managed music booth for multiple teams - Employed creative marketing services, PR strategies with multiple teams- Organized creative and artistic youth development activities- Content creation and brand storytelling- Artistic concept mapping

- Lead Marketing and Advertising leader for the Diversity Committee- Representative at Office of Student Engagement- Event Designer- Assistant art direction- Chairman of Diversity Committee- Conducted meetings and surveyed cultural climates- Planned campus engagement activities for multicultural fairs, managing complexities of diversity and inclusion in academic and workplace- Coordinated educational webinars and immersion experiences for societal activism, diversity training for the workplace, and courses on best practices in the educational institution- Advocated for new university policy

(Ma) Public Relations And Advertising

Bachelor Of Arts - Ba

Education record