Director, Marketing & Business Development

Working with the principals to define long-term organizational strategic goals and develop marketing budgets, strengthen the firm’s market position, build key customer relationships, identify business opportunities, and maintain extensive knowledge of current market conditions. Development and roll-out of successful PR campaign providing high-level visibility for the firm within the region. Collaboration with leadership team to provide insight into new market segments, lead generation and planning to reach strategic business objectives. • Market research and tracking of project leads and industry trends• Development of market sector analyses and strategic plans • Relationship building and networking within the industry amongst existing and potential clients• Event planning, including tradeshows, seminars and special events such as ground breaking ceremonies• Public Relations including creation and distribution of press releases and campaigns• Proposal and Statement of Qualifications management, coordination and writing• Presentation/shortlist interview preparation and coaching (including PowerPoint, Prezi and other presentation materials such as boards and leave-behind materials)• Development and maintenance of project slip sheets• Coordinating professional photography • Content Management (Facebook, Twitter, Website)• Community outreach and volunteer assignments • Budgeting and coordination of charitable donations and corporate sponsorships • Training and mentoring staff (BD, networking, PR, marketing)

Worked closely with local/regional leadership to provide support to proposal and marketing related activities at the office and regional level, and was responsible for ensuring understanding and adherence with Stantec's marketing and communications policies, procedures, practices, and protocols while supporting the tactical marketing objectives of the region. These objectives included the cross-promotion of Stantec's services, client, and related event coordination (e.g. open houses, conferences, tradeshows), project opportunity/lead tracking, advertising coordination, proposal and presentation development, Marketing Knowledge Center maintenance and utilization, and supporting other marketing and business development activities as required.

Responsible for state-wide market research and tracking of project leads, including cold calling and setting/attending client meetings. Relationship building and networking within the professional services industry and amongst existing and potential clients. Worked closely with Marketing Manager and Principals to provide insight into new market segments, generate leads and create plans to reach strategic business objectives. Coordinated with team members in other HOK locations to develop a unified approach to specific market-sectors.• Developed market sector analyses and strategic plans • Coordinated business development activity• Tracked project leads and industry trends• Event planning, including tradeshows, seminars and special events

Responsible for management of marketing department in 300-person, technical consulting firm. Created and implemented processes to enhance marketing efforts within highly technical, consensus-based, business environment. Developed and produced primary collateral materials including proposals and presentations in support of the environmental sciences and engineering, geotechnical engineering, and decision analysis practice areas and their specialized sub-groups. Managed creative team and production of advertising, direct marketing, and events. Worked closely with principals and technical staff on an individual basis to provide insight into new market segments, generate leads and create plans to reach strategic business objectives.• Market sector analyses and strategic plans for operations throughout North America• Coordinated business development “round-table” events to enhance internal communications and provide sales tools to senior and mid-level management • Development and enforcement of corporate identity standards• Tracked project leads and industry trends• Event planning, including tradeshows, seminars and special events• Developed and managed annual marketing budget• Planned and managed the firm’s most extensive web site re-design • Prepared and presented detailed annual performance reviews for marketing staff• Participated in review process for other employees upon request

Responsible for lead generation and marketing in a privately owned, environmental graphic design firm. Developed and produced marketing collateral and direct marketing including custom brochures, proposals, presentations and direct mail. Created and maintained client and prospect databases. • Lead tracking and client outreach• Production of marketing collateral and proposal templates• Managed market research projects from design through analysis