Riverbridge is an investment management firm that has been serving institutions and consultants, advisors and intermediaries, and individuals and families for over 35 years. At Riverbridge, we think long-term. This is exemplified in our investment approach as well as through how we think about the fundamental purpose of investments. We believe that investing in businesses positioned to build long-term value drives innovation and opportunities that contribute to furthering human flourishing—both in our communities today and for future generations.In a marketing role at Riverbridge, I am responsible for finding the sweet spot between math and magic when it comes to client engagement, community partnerships, and brand experience. I am a big believer in companies who strive to play the infinite game – where profitability and purpose coexist.

• Own the new business lead funnel and pipeline for all business units• Manage and attain key metrics including monthly, quarterly and annual lead and opportunity goals as determined collaboratively with business unit and sales leadership.• Work with business units and sales to ensure programs, goals and quality metrics are hit for demand generation• Work closely with sales teams on lead conversion and nurture strategies to drive pipeline activity.• Create a predictable process to significantly increase MQL production rate across business units.• Measure and report on demand generation programs, performance and goal attainment.• Drive creation of reporting and analytics insights into top-level marketing dashboards across key performance indicators• Implement new processes and/or technology to continuously improve demand generation operations.• Monitor and refine sales lead processes and metrics, providing ongoing deep-dive analysis of performance indicators to optimize productivity and pipeline development.

For companies who want to effectively increase productivity and profits, One10 offers the best travel & events, incentives & recognition and marketing services programs to leverage the exceptional impact even one engaged stakeholder can make. That’s why, for decades, our people have powered excellence in execution and obsessive customer service, creating alignment between business objectives and employees, dealers, channel partners and customers.

Connected Caregiving™, powered by alska™, is the only platform created for the caregiver that empowers employees by creating a culture of caring. Working caregivers face a mountain of challenges caring for loved ones from young children to aging parents. With Connected Caregiving, you can connect employees to the tools and resources they need most, enabling them to focus on being the caregivers they need to be while continuing to be productive members of your team.

DoTopia helps companies leverage the power of giving to engage employees, foster customer loyalty and support corporate values. DoTopia was created to make giving easy and engaging. We inspire more givers to give more.

Marketing Manager (January 2015 - April 2017): Manage a complex marketing budget targeting prospective clients in the High Tech, Telecommunications, Automotive, Financial Services and Healthcare industries. Plan and coordinate marketing campaigns leveraging the Pardot marketing automation tool and other digital platforms. Effectively communicate with and educate the sales teams on new opportunities in the pipeline. PR/Media RelationsSocial Media paid and organic strategy management Marketing Specialist - Demand Generation (April 2014 - January 2015): Creatively educated and created content for sales teams on our product offerings and go-to-market strategies. Marketing Analyst (April 2012 - April 2014): Aided in creation and marketing of dynamic thought leadership materials including slideware, brochures, case studies, white papers and infographics.Hired and managed two summer interns with a focus on market research and marketing communications.Wrote four award-winning incentive travel submissions on behalf of Aimia, recognized at the SITE Global Conference, 2012, 2013, and 2015.

Created and managed integrated marketing campaigns including: strategy, creative design, execution, and measurement. Implemented a website modernization project focusing on SEO, doubling website traffic from the previous year. Coordinated marketing efforts with advertisement agencies and strategic partner teams at IBM, Epson, and Motorola. Planned and executed the first Retail Tech Partner Conference, resulting in measurable new business. Initiated full scale branding efforts including mission statement development, logo refresh, and a corporate video. Created and updated all social media sites and maintained an industry recognized blog, on a weekly basis. Planned and attended trade shows and created all collateral including case studies, press releases, and sales flyers.

Volunteered to Plan and Organize the Student Advertising Summit. Interviewed college students for the Brand Ambassador position. Hired more College Brand Ambassadors than any previous year. Responsible for Delegating Tasks and maintaining communication with the College Brand Ambassadors. Called Agencies for Donations to the Summit. The 2011 Student Advertising Summit team was awarded 1st place in Nationals.