Working with the Performance Marketing's Center of Excellence as Email Marketing Associate for Mercury Marine, a Brunswick-Owned Company. This position acts as a dedicated resource for all consumer, dealer, and angler Email Activation programs for Mercury Marine, Mercury Racing, and Quicksilver.Accomplishments:- Steward brief-to-send process for email production​- Manage & track projects through intake process​- SLA policy implemented to manage volume and timelines- Centralize view of email activity across brands- Collaborate with Brand team to gather inputs and make strategic suggestions- Partner with brand, creative, and marketing technology to rollout​ new email templates and modules- Manage vendor relationship from kick-off to delivery​- Ideate & enhance email content with template modules- Assist with Marketo email building - Monthly reporting using Marketo- Channel KPIs measured to Industry benchmarks​- Establish Monthly Reporting & Optimizations- Introduce process improvements

Successfully manage 3 competitive dance teams, comprised of 5-12 children aged 6-14, to multiple awards and accolades.Developed and executed comprehensive dance training programs, encompassing technique, choreography, costume design, and stage presence for students aged 5-18.Cultivated a positive and supportive learning environment, emphasizing teamwork, discipline, and artistic expression.Successfully produced and executed two annual recitals and multiple competitions, showcasing the talents of over 50 students across various dance styles.Demonstrated exceptional leadership and organizational skills in managing multiple teams, coordinating schedules, and overseeing all aspects of dance production.

Led the development and optimization of a WordPress website, implementing SEO strategies and user-centric design principles, enhancing the online brand presence effectivelyCrafted compelling visual content for multi-channel campaigns using Canva and Adobe Suites, ensuring consistent and captivating brand messaging across emails, social media, and the websitePlayed a pivotal role working with upper management in shaping the overall marketing strategy, leveraging data-driven insights to refine tactics, drive audience engagement, and achieve measurable growth objectivesCollaborated cross-functionally to align digital initiatives with broader marketing goals, fostering synergy between online efforts and overall brand positioning for maximum impact and cohesion

From September-December of 2020, I covered the maternity leave for Rolling Meadows High School's dance teacher. My responsibilities included:●Directing the Orchesis Dance Company through their fall season and winter both virtually and in person showcase○ Class time was used primarily for conditioning, choreography exercises, learning phrases, and injury prevention seminars.● Took on all responsibilities of the dance teacher including:○ Two Dance 1 classes in hybrid classrooms (class sizes of 35+)○ Two Dance 2 classes in hybrid classrooms (class sizes of 20+)○ Classes focused primarily on dance history, injury prevention, choreography exercises, and skills tests.○ Oversaw all correlating after-school extracurricular activities including the annual V-Show (over 100+ students at a time)After completing the maternity leave, I substituted as needed throughout D214 and D34 grades k-2 and 9-12.

Classes run from fall to spring, working towards a final recital performance. Students focus the fall season learning technique and injury prevention, followed by recital preparation through the winter and spring seasons.Recital classes taught:- Hip Hop I (5-7 y/o)- Hip Hop II (6-9 y/o)- Ballet II (7-9 y/o)Non-recital classes taught:- Itty Bitty Ballerinas (2-4 y/o)- Hippity Hop (3-5 y/o)- Poms Pre-k (4-6 y/o)**Also serve as an on-call substitute teacher for various styles and age groups as needed including but not limited to jazz, lyrical, ballet, tap and hip-hop for ages 4-18 y/o

Originally hired as part of a consumer marketing team specializing in market research and advertising strategy, I moved into a broader-scope marketing manager role, focusing primarily on project management and event email marketing.My responsibilities included:• Working closely with marketing, content, design, and enterprise teams to successfully execute campaigns, collaborate on strategy and best practices, and oversee campaigns' on-time and on-budget delivery.• Develop email templates and targeted messaging via HubSpot for various customer segments• Created and kept accurate records for all events ROI, including examining metrics and feedback• Lead strategy and execution of all pre-and post-event deliverables of company conferences, trade shows, and virtual events• Translate business priorities into marketing strategies and tactics in conjunction with other teams to achieve broad financial and strategic goals.•Manage campaigns and creative projects, such as emails, collateral, digital listings, web updates, etc.• Providing graphic design counsel, idea generation, and consultation• As part of project management: Maintaining project documentation, coordinating project team meetings, preparing project plans and management briefs, and tracking and reporting project progress• Driving collaboration and efficient ways of working between teams• Ensuring process maps back to a holistic process and way of working and teams are using project management tools to their potential and meeting deadlines• Developing and driving fully integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels.• Assisting with the CRM launching of collateral/emails/social media postings. This includes rounds of edits at the implementation level and requires a strong proofreader with design experience that can manage these rounds of editing

• Owning automated communication execution (internal/external) including pricing update communication, promotional communication, and solution enhancements via Marketoo Create/Send communication to prospects, existing clients, and internal audienceso Create/manage landing pages for targeted campaignso Product maintenance notificationso Team with Marketing Automation for campaign segmentationo Assist with ad creation using Adobe Suites and Canva• Planning and managing the Marketing campaign calendaro Manage the communication cadence for all outgoing campaigns o Define milestones for hitting campaign dates• Lead/Opportunity conversion managemento Convert leads from various outlets (ex. website, calls) over to the appropriate rep via Sales Force• Brand “guardian” for the Product Marketing teamo Assist in creating and reviewing client-facing contento Writing blogs for the company website

● Partnered with a graphic designer to devise a social media strategy that saw an increase of over 300 new followers● Composed over 10 email campaigns using MailChimp● Aided creative processes in game design, preparation for trade shows, and promotion strategies●Wrote over 5 blogs for the company website● Video editing and creation for social media advertising purposes

Presented and implemented a new social media and email campaign strategy that improved member involvement, click rates, retention rates, and event attendance.Utilized Marketo, CRM software, and Adobe Suites to write, design, schedule, and analyze data from emails sent.

● Founded the company’s Facebook, LinkedIn, and YouTube accounts● Gained over 50 new followers across all platforms● Increased social media engagement by 300% from the time of creation

Give tours to perspective students of the college.Field questions and delegate on behalf of admissions.

● Implemented a social media calendar for postings● Create awareness of career events through social media platforms which has increased student attendance by 15%

● Met monthly goals as an active member of the marketing department team● Assisted in the creation of a new website● Managed all social media accounts on Facebook, Twitter, LinkedIn, Youtube, and Instagram

Oversee all things marketing related in the Zeta Xi chapter of Alpha Phi. Specifically working on merchandise, social media, alumni relations, and public relations.Sat on the executive board and made executive decisions to oversee the general wellness of the chapter.

Planned and organized all philanthropy events for the Zeta Xi Chapter of Alpha Phi. This includes King of Hearts, Home Runs for Heart Health, Hoops for Heart Health, Red Dress Gala, and Heart Health Week.