Vice President, Head Of Marketing
CurrentReporting to the CEO, leading Marketing, Creative, & Artist Community.
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@minted.com
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Samantha Dossa is listed as VP Marketing @ Society6 \\ Ex-Wayfair, Minted, Sephora at Society6, based in San Francisco, California, United States. AeroLeads shows a work email signal at minted.com and a matched LinkedIn profile for Samantha Dossa.
Samantha Dossa previously worked as Vice President, Head of Marketing at Society6 and Director, Onsite & App Marketing at Wayfair. Samantha Dossa holds Mba, General Management, Marketing, Leadership from Harvard Business School.
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Balanced right-brained left-brained leader with deep integrated brand storytelling experience. Passion for bringing authentic joy to the customer, leading teams, influencing cross-functional relationships, and driving strategies through both intuitive and analytical thinking.Competencies include:• Marketing // Brand Marketing / Brand Strategy / Brand Awareness / Creative Strategy / Content Strategy / Consumer Research / Consumer Analytics / Budget Planning / Marketing Strategy• Content // Content Strategy / Content Ideation / Content Execution / SEO Integration / Content Writing• Retail // Store Merchandising / Shelf Productivity / Visual Merchandising / Merchandise Planning / Store Planning / Inventory Planning / Open-To-Buy Management / Promotions• E-commerce // Onsite Marketing / Personalization / Site Merchandising / Site Marketing / Site Promotions / Promotion Strategy/ Promotions• Marketing Channels // Onsite / Lifecycle / Email / Social Media / Print / Outdoor / Direct Mail / Catalogs / TV / OOH / Digital / SEO / Blogs / Push / SMS / App / App Strategy / Performance Marketing
Listed skills include Retail, Financial Modeling, Merchandising, Market Research, and 15 others.
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Englewood, Colorado, US
Reporting to the CEO, leading Marketing, Creative, & Artist Community.
Boston, MA, US
Led onsite and app marketing optimization and growth activities (acquisition, retention, brand, and content functions) with focus on engaging, intuitive, intentional marketing paths that deliver engagement and conversion. Focused on this, cross-functional influence and partnerships spanned content ideation/alignment (integrated marketing & promotional.
San Francisco, CA, US
Led brand strategy & marketing across teams of integrated marketing, onsite marketing, PR, print, direct mail, content, partnerships, and creative production.
San Francisco, CA, US
Led onsite marketing to elevate the brand, speak to its community of independent artist foundation, and highlight multiple product verticals.
San Francisco, CA, US
Founded and grew integrated marketing team to be the epicenter of customer-informed marketing content, ensuring their voices, pain points, and needs are centered in marketing activations, while aligning detailed execution plans and KPIs across cross-functional teams.
Menlo Park, California, US
Aided world-renowned San Francisco science museum, Exploratorium, to revamp their multi-channel product strategy and retail customer journey spanning their multiple in-museum shops as well as online. Provided extensive competitive analysis review, go-forward planning, and marketing activation recommendations.
Led marketing strategy: Decided ideal brand/category/product distortion for all content activations across all marketing channels including email, site, social media, and influencer campaigns. Adjusted campaigns based on real-time learnings. Generated roadmap for site and product page improvements to capitalize on marketing and customer insights..
Neuilly Sur Seine, Ile De France, FR
Drve pre-season and in-season strategy for solely-managed brands and categories across Clinical Skincare, Hair, and Skincare Tools. Tailor and differentiate strategy for each brand based on their point of difference, company stage, and resources all within Sephora’s strategy objectives. Balanced client feedback, store feedback, competitor analysis and.
US
Contributed to omni-channel marketing, merchandising, visual merchandising, and inventory planning efforts for retail team operating 40 corporate-owned stores.
New York, NY, US
Merchandised sweater category: largest Q3/Q4 category, 2nd largest for FY. Created and managed monthly OTB through dollar and unit sales plans, gross margin plans, inventory plans, and markdown strategies at a weekly level on a seasonal basis for 500 retail stores nationwide. Responsible for quarterly unit buys on each style down to color level.
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Samantha Dossa works for Society6.
Samantha Dossa is listed as VP Marketing @ Society6 \\ Ex-Wayfair, Minted, Sephora at Society6.
AeroLeads has found 1 work email signal at @minted.com for Samantha Dossa at Society6.
Samantha Dossa is based in San Francisco, California, United States while working with Society6.
Samantha Dossa has worked for Society6, Wayfair, Minted, Hbs Community Partners Of Northern California, and Lyon + Post.
You can use AeroLeads to view verified contact signals for Samantha Dossa at Society6, including work email, phone, and LinkedIn data when available.
Samantha Dossa holds Mba, General Management, Marketing, Leadership from Harvard Business School.
Samantha Dossa is listed with skills including Retail, Financial Modeling, Merchandising, Market Research, Business Development, Data Analysis, Management, and Strategy.
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