Samantha Dow Email & Phone Number

Oakland, California, Us

- Leads cross-functional program management for growth marketing initiatives with monthly budgets up to $1M, resulting in a 9% YoY increase in new customer acquisition for the leading e-commerce fashion resale marketplace- Manages end-to-end program execution of paid media campaigns, supporting cross-departmental budget planning, aligning marketing channel plans to KPIs, crafting creative briefs, and delivering comprehensive performance reports- Utilizes data-driven analysis to forecast, monitor, and report on program performance, offering actionable recommendations for optimization and risk mitigation to senior leadership- Coordinated cross-functional go-to-market (GTM) initiatives to launch AI-driven product features,increasing brand awareness by 8% and enhancing consumer engagement- Directed a monthly portfolio of 30+ influencer campaigns, ensuring seamless execution of processes, from talent sourcing to performance reporting, resulting in acquisition of 2,000+ monthly new customers- Mentored and supervised interns, providing guidance on project execution and professional development, leading to a successful project completion and enhanced channel learnings

Oakland, Ca, Us

- Managed strategic partnerships with 80+ NGOs, nonprofits, and accelerators in the climate tech sector, leveraging their marketing channels to promote sustainability events and growing ticket sales by 50% YoY- Partnered with PR agency to align messaging with broader climate action goals and track event success metrics, amplifying event media coverage by 100%- Created and executed end-to-end marketing campaigns including social media posts, house ads,newsletter ads, and email journeys to support mid-funnel touchpoints- Collaborated cross-functionally with Product, Technology, and Creative teams to launch event marketing sites by guiding brand messaging and coordinating content deliverables- Launched and scaled the first employee resource group for women, fostering mentorship and enhancing diversity, equity, inclusion, and belonging (DEIB) initiatives

Oakland, Ca, Us

- Coordinated marketing efforts for premier corporate sustainability events and B2B media products- Managed partner relationships to drive brand marketing promotions, yielding $350k+ in revenue- Created engagement email marketing campaigns to upsell sustainability events, yielding $80k in conversions - Utilized Google Analytics to track weekly web traffic and e-commerce conversions to inform and iterate campaigns

San Francisco, Ca, Us

Twelve-week fellowship in climate science technology that focused on 3 areas: 1. Developing a technical and economic understanding of key climate change contributors: energy & transportation, engineered carbon removal, nature-based solutions, food & agriculture, circular economy, buildings, cities, and adaptation. 2. Understanding and examining climate solutions for each contributing area through the lens of science, technology, innovation, policy, governance, and societal systems. 3. Gaining an in-depth understanding of the industry landscape through networking and mentoring sessions with leading climate-action venture funds, startups, and nonprofits.

Culver City, California, Us

Los Angeles , California, Us

San Ramon, Ca, Us

Walnut Creek, Ca, Us

Bachelor Of Science - Bs, Public Policy

International Exchange Program, Health Policy Analysis