Responsible for the global marketing strategy of UpHealth, with a distinct focus on optimizing brand awareness and perception, driving growth through high impact demand generation campaigns, and creating efficiencies through operational improvements.

Vice President Marketing of Industries - Insurance, Health, Emerging Businesses: Responsible for comprehensive marketing strategy for EXL US industries, delivering demand generation and brand awareness campaigns that support revenue objectives. Oversee all aspects of marketing, including brand, solution and product strategy, messaging & positioning, campaign design, content strategy, and oversight of tactical execution across campaigns, events, and AR/PR. Additional responsibilities include marketing operations, market+ buyer segmentation, metric performance improvements, solution mapping, and program budget management.

EXL Health marketing highlights: 39% marketing influenced pipeline and 19% marketing sourced pipeline; 10 DBMS with a 30% win rate; 71% increase in LI social followers to EXL Health showcase page; 10% increase in social engagement; 76% increase in total social impressions; doubled Health website views

Responsible for creation and execution of an end-to-end integrated marketing strategy to support 16+ products and services offerings across multiple healthcare verticals. Includes lead generation, sales enablement, inbound & outbound marketing plans, strategic campaign design, content production, thought leadership, product commercialization launches, market intelligence and client advocacy.

Responsible for the development & management of marketing plan for the government business unit with multiple product lines and services offerings. Work scope includes branding, messaging and positioning, execution of integrated marketing campaigns and tactics, digital engagement, client advocacy, thought leadership, product launches and collaboration with cross functional leadership to support business objectives and priorities.

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