● Created and developed formal messaging plan to increase retention through communication efforts using Slate● Showed versatility and cooperation through work from home meetings and preparation for the 2020-2021 academic year and adapted during training for position during COVID-19 shut down● Generated and implemented new event campaign with fresh ways to connect with prospective students and applicants using Zoom, Slate, and social media● Developed processes for reporting and benchmarking data to track ROI and measure yield 1 | StewartSAMANTHA STEWART9707 Walnut Hill Ln, Apt 518 Dallas, TX 75238 sstewart1994@gmail.com (254) 495-6621● Designed and branded a new event series with up to 4 events a month that achieved an average click rate of 72% on each event and an average of 56% show rate● Composed and edited bi-monthly articles for college magazine, Perspective Online● Designed and coordinated a new Student Ambassador program to help with outreach, events, and social media efforts● Commissioned multiple projects to meet the needs of a diverse office environment● Designed and administered new student orientation programming while converting it from face to face to virtual then to a hybrid format for two separate campus locations including the facilitation of recorded videos in Canvas● Ordered and maintained departmental promotional items and created inventory tracking system● Gained access to PeopleSoft to create data and record reports to assist the office with enrolling students and meeting enrollment goals

● Developed and implemented formal recruitment plans for the state of Texas, including travel, marketing materials, prospective and current student events, and digital reach● Executed networking events with foreign educational agencies and institutions while organizing and traveling abroad for international recruitment, including planning and hosting a dinner for distinguished and notable alumni● Communicated effectively with students on admission processes via phone, email, and social media● Collaborate with departmental contacts on various recruitment efforts and events● Planned and executed on-campus and local events (Information Sessions,Admitted Student Events, Alumni events)● Orchestrated opportunities throughout the metroplex for students to connect andengage with local and large scale businesses● Determined new leads and develop community and corporate outreachpartnerships● Oversaw and guided multiple student interns on day to day tasks, includingdeveloping and implementing new office guidelines and personnel reviews● Managed and coordinated marketing and communication efforts, including the implementation of a CRM and overseeing new web content and design layout● Collaborated with a marketing agency to design and coordinate new marketing materials to reinforce branding and messaging● Tracked and reported on all recruitment efforts to determine ROI in order to improve efforts and report to stakeholders● Responsible for proposing, developing, and maintaining departmental promotional budget

Effectively communicated with prospective students through the graduate admissions process. Presented to prospective graduate students through Graduate School Bound, Prospective Student Information Sessions and College Week Live Webcasts. Assembled a collaborative team through multiple departments to recruit and admit prospective students "on the spot" across India provinces, including presentations about university opportunities. Participated in interview panels for graduate admissions.

Entered and evaluated SAT and ACT scores; answered phones and corresponded with students via email; assisted with preparation and execution of recruiting events such as Texan Tour, Tarleton on Tour, and Admitted Student Day; completed miscellaneous office tasks.