Samantha Florent

Samantha Florent Email and Phone Number

Senior Freelance Fashion Designer | Streetwear, Activewear & Surf | Fashion Industry Consultant | Specialising in Creative Direction, Trend Forecasting & Brand Identity @ Florent & Co. Creative
Samantha Florent's Location
Gold Coast, Queensland, Australia, Australia
About Samantha Florent

Passionate Designer and Consultant in the Fashion IndustryWith extensive experience in the fashion industry, I have honed my skills across a diverse range of specialties, including clothing design, creative direction, trend forecasting and art direction. As the founder of my own creative studio, I offer consultancy services in clothing design and brand identity, helping businesses craft compelling and innovative fashion narratives.Expertise:• Apparel Design: Proficient in all aspects of design and product development, from trend analysis and colour forecasting to fabrications, garment construction, and styling. My hands-on experience includes creating collections for brands like Rivvia Projects, Element Brand, Von Zipper, Kmart, and more.• Graphic Design: Skilled in creating impactful print materials, including catalogues, booklets, business stationary, banners and more. Additionally, I have extensive experience in designing and developing websites, ensuring cohesive and engaging brand identities across all digital platforms. My proficiency in Adobe Suite and other design tools ensures that every project meets the highest standards of quality and creativity.• Leadership: With a strong background in managing and guiding creative teams, I have successfully led design projects that align with business objectives and market trends. My roles have ranged from Design Manager to Senior Designer and Freelancer, demonstrating my versatility and commitment to excellence.• Remote Work: Despite being based on the Gold Coast, Australia, I have successfully managed numerous remote roles, proving my adaptability and effectiveness in virtual environments.If you're interested in collaboration or simply want to connect, feel free to send me a message or email.

Samantha Florent's Current Company Details
Florent & Co. Creative

Florent & Co. Creative

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Senior Freelance Fashion Designer | Streetwear, Activewear & Surf | Fashion Industry Consultant | Specialising in Creative Direction, Trend Forecasting & Brand Identity
Samantha Florent Work Experience Details
  • Florent & Co. Creative
    Creative Director
    Florent & Co. Creative Apr 2019 - Present
    Gold Coast, Queensland, Australia
    I’ve collaborated with renowned brands to design and deliver impactful products that resonate with audiences worldwide.Specialising in clothing design across various categories, I excel in interpreting global trends, color forecasting, art direction, and overseeing product development, ensuring every project meets the highest standards of quality and innovation.I also provide comprehensive consulting and graphic design services to enhance brand identity, websites, social content, and packaging.- Partnered with industry-leading brands such as Rivvia Projects, Jane McNeill Luxury Yachts, Von Zipper, Kmart, The Mad Hueys, Jetpilot, Burleigh Brewing, Staepl, Australian Marine Sales, and Tank Stream Design.- Led a team of designers, product developers, and graphic designers, fostering a collaborative and creative work environment.- Identified, interpreted, and implemented global and market trends to grow sales, manage art direction, and create seasonal colour palettes. Worked closely with merchandise teams and buyers while developing products from concept to final sign-off.- Set up tech packs for local and offshore suppliers, managed critical paths, sourced fabrics, handled costings, and maintained daily communication with suppliers.
  • Element Brand
    Senior Women’S Designer
    Element Brand Jul 2015 - Oct 2020
    Burleigh Heads, Queensland, Australia
    Played a key role in defining the creative direction of the Global Element women’s brand, designing product collections that embodied the brand's ethos of sustainability, and lifestyle authenticity. - Undertook market research and analysis to establish concepts, style, colour, art direction and fabric for upcoming seasons. - Designed product alongside the global mens team to fit within the scope of the design line; Price points, global needs, selling deadlines, fashion direction, monthly SKU count and adaption of best sellers.- Focused on sourcing new fabrics and ways to become more eco-initiative including: zero-waste production, Fair trade labor, 100% Recycled materials, up-cycling and re-purposing.- Worked alongside Production to achieve competitive price points while maintaining quality product.- Developed tech packs for garment details, including technical sketch, fabrication, trims and art.- Attended fit seasons to determine correct fit and garment construction- Presented monthly ranges to Sales Managers and Buyers- Designed speed to market collections to sit alongside the main monthly collection to provide fast fashion and product to fill a gap in our related retail. - Managed seasonal location and studio photo shoots from concept to styling.- Enhanced leadership and productivity skills with the Franklin Covey "7 Habits" course.
  • Florent & Co. Creative
    Creative Director
    Florent & Co. Creative Sep 2016 - Apr 2018
    Gold Coast, Qld
    Defined the Florent & Co. brand identity with a distinct luxe bohemian aesthetic through thoughtfully curated seasonal ranges. - Crafted unique seasonal palettes, elevating designs using premium fabrics and trims sourced internationally. - Streamlined production processes by effectively coordinating with offshore suppliers, managing from conception to logistics. - Boosted brand engagement through targeted social media campaigns and strategic advertising initiatives. - Directed cohesive brand visuals, spearheading content creation and styling for a compelling online presence. - Diversified product offerings by integrating select overseas brands alongside the Florent & Co. label. - Optimized online customer interactions with an intuitive website and regular EDM newsletters. - Refreshed in-store aesthetics through regular visual merchandising updates, enhancing customer experience. - Fostered a collaborative retail environment, guiding and mentoring a dedicated team to uphold brand excellence.
  • Pavement Brands
    Youth Design Manager
    Pavement Brands Aug 2010 - Jul 2015
    Victoria, Australia
    Led the growth of the Girls Youth division at Pavement Brands, consistently exceeding performance benchmarks year after year. - Achieved remarkable growth metrics: 55% in the inaugural year, followed by consistent annual growth rates, culminating in a 42% increase before transitioning from Pavement Brands - Delivered actionable trend reports, ensuring comprehensive coverage of seasonal themes, shapes, and color palettes. - Strategically allocated themed fashion stories, guiding the range, design, and development of diverse seasonal collections. - Innovated product offerings by continuously exploring new fabrics, washes, and manufacturing techniques. - Influenced product quality and fit through active participation in weekly fit sessions, refining garment construction. - Fostered strong supplier relationships, facilitating seamless production processes through daily liaisons. - Elevated brand visuals by managing and styling impactful photo shoots, enhancing product presentation. - Expanded global insights through overseas trend research and strategic visits to offshore suppliers.
  • Bardot
    Children'S Designer
    Bardot Jul 2009 - Aug 2010
    Led the design direction for children's apparel, crafting collections for girls and boys aged 000-14. - Transformed ideas into practical designs through sketching and detailed tech pack development. - Ensured precise garment fit through hands-on involvement in fitting sessions. - Optimized in-store visuals, enhancing product presentation and customer experience.
  • Bardot
    Ladies Merchandise Coordinator
    Bardot Jun 2007 - Jul 2009
    Managed swift fashion cycles for BC Clothing's wholesale division of Bardot, consistently meeting 3-month turnaround targets. - Strengthened retailer relationships through effective communication with customers and suppliers. - Guided design direction with insightful research, ensuring garments resonated with market trends. - Optimized production critical path, ensuring efficient and timely delivery of each collection.
  • Hiatt & Co.
    Women'S Production Coordinator
    Hiatt & Co. Oct 2005 - Jun 2007
    Managed production tasks for women's apparel, accessories, and footwear, gaining hands-on experience in garment creation and supplier coordination. - Developed technical expertise by creating detailed tech packs and overseeing fittings. - Enhanced product quality through meticulous garment evaluations and feedback. - Built foundational supplier relationships, engaging in regular communication and critical path coordination.

Samantha Florent Education Details

Frequently Asked Questions about Samantha Florent

What company does Samantha Florent work for?

Samantha Florent works for Florent & Co. Creative

What is Samantha Florent's role at the current company?

Samantha Florent's current role is Senior Freelance Fashion Designer | Streetwear, Activewear & Surf | Fashion Industry Consultant | Specialising in Creative Direction, Trend Forecasting & Brand Identity.

What schools did Samantha Florent attend?

Samantha Florent attended Rmit University.

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