Marketing Strategy, Content, SEO, Brand and Lead Generation for Leading SAP Commerce Agency● Delivering through omni-channel activity sales target new customers yearly ● KPS UK Tech Agnostic project, pivoting away from SAP only projects.● Rebranding and positioning, identifying gaps and trends ● Marketing campaign strategy and execution with a focus on MQL to SQL conversion● Tool selection and implementation: HubSpot, Lead Forensics, SEMRush + others ● Sales enablement, reporting and process.● Launching a one-of-kind 300-person event, leading to delivering an annual series● Content, SEO, Paid Advertising, PR strategy and agency management● International relationship management and alignment across multiple territories ● Building a marketing team, setting goals and objectives and helping them achieve them

● Marketing strategy and implementation to launch in a competitive landscape, hospitality SaaS.● Delivering 30 new customers a month, 15% above growth targets● Website launch: conversion optimisation, chat, forms and other integrated tools.● SEO keywording and content creation, domain optimisation for SEO reach.● Nurture and email campaigns, both lead generation and content campaigns.● Brand concept and strategy and positioning. ● Line Manage Content Executive to deliver reach and brand-building content on all channels.● Multiple agency management, including scoping work and collaboration between teams.

● Copy and content creation for youngs.co.uk migration to WordPress. Responsible for all central website strategy and content.● Delivered a new booking engine for Young’s Hotels which increased direct bookings by 97% ● Relaunch of Young’s On Tap app, marketing strategy, content and user journey.● User journey and PPC campaign for hotel bookings to decrease spending through OTAs.● AdWords campaign for Christmas, running campaigns for 210 pubs & hotels.

● Responsible for doubling blog readership (2017 - 2018). Listed as one of the top 10 e-commerce blogs to follow.● Sourcing and creating content (Interviews, case studies, events, videos and podcasts). Content promotion and placement to increase SEO visibility.● Creation and management of yearly marketing plan and budget.● Project management for WMW website, copy updates, design and user journey. SEO focused copy throughout all online content, ranking highly in a competitive landscape.

Digital Asset Project: Assessment and analysis of a 15-year back catalogue of digital assets including images, video and audio and how to repurpose with current brand guidelines. Project management and implementation of a digital asset management system across all Jamie Oliver Ltd businesses.● Creator and owner of the JO taxonomy used across all businesses, to unify search and SEO across multiple platforms.● Proofreading and copy-editing recipes ready for the launch of jamieoliver.com 2.0● Advising and distributing content to all relevant teams during launch periods (book, app, website, partners, restaurants, foundation and magazine). ● Working with Marketing, Editorial and external agencies to make campaigns impactful.● Content selection for the website and other channels, advising on content reuse, copyright and editorial distribution, supplying mood boards and themes to be used as features.

• Localisation and copy creation for websites, blogs, adverts and articles.• Work with the PR team, agencies and freelancers to develop pitches in key media publications. • Initiate and execute partnerships with accelerators, incubators, and other groups in the startup community.• Provide keyword analysis for SEM/online media team.• Conduct interviews, mentor and speak at events as the UK Country Manager • Customer database management and analysis to identify trends and spikes.

● Managing 15 events including the planning and marketing strategy per 9-month cycles per event● Creating engaging copy for blogs, websites, brochures, prospectuses and social media campaigns● Designing and implementation of email marketing strategies using HTML.● Driving content downloads with interesting and industry-relevant interviews, articles and surveys.● Campaign analysis, including web statistics, email statistics and data performance.