Samantha Keating Email and Phone Number
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Samantha Keating is a brand strategist and writer with a 10+ year track record of helping organizations build stronger connections with the people they serve. With a focus on healthcare, she has worked on all types of creative challenges, from helping pre-seed startups secure funding to supporting global brands as they spin out new solutions. Her expertise lies in bringing innovative healthcare solutions to market through data-driven brand strategy and storytelling.
Takeda
View- Website:
- takeda.com
- Employees:
- 36992
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Lead, R And D Content And Channel CommunicationsTakedaBoston, Ma, Us
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Co-Founder And Principal Brand StrategistSalt + Pep Apr 2020 - PresentBoston, Massachusetts, United StatesSalt + Pep is a boutique creative agency that specializes in healthcare. As co-founder and principal, Samantha works with clients to define and solidify their place in the market, and implement creative solutions to solve their brand challenges. She works on brand development, integrated marketing campaigns, engagement programs, commercialization plans, clinical study communications, and more. Clients include: Amazon Care, AARP, WeightWatchers, Woebot Health, Telemynd, Laudio, EHIR, and more -
Director Of MarketingConstant Therapy Health Jan 2021 - Jun 2021Greater BostonFocusing on patient engagement programs and Payer/Provider marketing, Samantha helped Constant Therapy Health establish itself as the industry’s leading speech and cognition digital therapeutic- Set the vision for all marketing and content programs across patient, provider, and payer channels.- Increased conversion by 180% during free trial period by optimizing content and leveraging key conversion points in the patient journey.- Co-wrote FDA Breakthrough Device Designation application, which became the first cognitive linguistics application to achieve this status by FDA. -
Senior Marketing ManagerConstant Therapy Health Feb 2020 - Jan 2021Greater Boston- Established new consumer content strategy and customer relationship marketing initiatives. - Led the company through a rebrand after acquisition, establishing a new brand ethos and standing up new pillars to support internal and external brand awareness, and cementing the company's position as the leader in digital therapeutics for speech, language, and cognitive therapy.- Managed video production agency during transition to multi-modal content to better meet our patients' unique needs.
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Content Marketing ManagerThe Learning Corp, Makers Of Constant Therapy Feb 2019 - Feb 2020Greater Boston Area- Managed all consumer communications, customer lifecycle strategy, email programs, and patient recruitment.- Increased opt-in rate for preferred clinician program from 16% to 95% by redeveloping the program’s overarching strategy and creating new messaging and marketing materials to support recruitment and engagement.- Led communications strategy for virtual clinical trial on aphasia, developing brochures, landing pages, ad copy and the informed consent form, which helped reach recruitment goals on time and under budget.- Created The Learning Lab, a monthly lunch and guest-speaker series, to help improve company culture and organically grow brand awareness for the company in the greater Boston area.
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Manager, Content Marketing And CommunicationsPatientslikeme Nov 2018 - Feb 2019Greater Boston Area- Lead the communications strategy for DigitalMe, a nationwide longitudinal study which recruited and retained over 2,500 participants.- Co-created the company's first Informed Consent Experience, transforming the dense informed consent form into an interactive experience, improving participant comprehension and study retention. - Ran focus groups to inform content strategy to drive community engagement and study participant retention.- Researched, interviewed experts, and translated complex scientific topics for layperson audience.- Reviewed content performance metrics using Amplitude and Salesforce.- Managed IRB submission record for audit preparedness.- Other content: Lay language informed consent forms, infographics, FAQ's, scientific communications, landing pages, brochures, one sheets. -
CopywriterPatientslikeme Nov 2016 - Nov 2018Greater Boston Area- Wrote recruitment messaging for clinical trial optimization surveys for top 20 pharma.- Translated research findings into lay language summaries for study participants.- Wrote research-backed articles in line with broader content strategy to engage and retain users.- Reviewed content performance and adjusted strategy based on learnings.- Other content included: emails, infographics, blog articles, video scripts, UX copy, landing pages and print collateral.
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Sales Operations AnalystParexel Mar 2015 - Nov 2016Greater Boston Area- Developed the first competitive intelligence function for the 18,000-person organization, monitoring global CRO market to intercept and interpret signs of competitor movement, financials, and service offerings.- Monitored competitor quarterly earnings calls and presented information to C-Suite.- Collated and sent company’s first weekly internal competitor and sponsor intelligence newsletter.- Managed team of data stewards based in Hyderabad, India. -
CopywriterSurf Pacific Jan 2014 - Jan 2015Gold Coast | Australia- Developed brand voice and tone for a portfolio of healthcare clients.- Wrote copy for web, email, social, print and SEO articles.- Performed SEO audits and keyword analysis using BrightEdge and Google Analytics.
Samantha Keating Skills
Samantha Keating Education Details
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Journalism, Creative Writing
Frequently Asked Questions about Samantha Keating
What company does Samantha Keating work for?
Samantha Keating works for Takeda
What is Samantha Keating's role at the current company?
Samantha Keating's current role is Lead, R and D Content and Channel Communications.
What is Samantha Keating's email address?
Samantha Keating's email address is sk****@****eme.com
What is Samantha Keating's direct phone number?
Samantha Keating's direct phone number is (617) 499*****
What schools did Samantha Keating attend?
Samantha Keating attended Griffith University.
What skills is Samantha Keating known for?
Samantha Keating has skills like Social Media, Copywriting, Blogging, Proofreading, Event Planning, Google Analytics, Seo, Digital Marketing, Pharmaceutical Industry, Advertising, Content Strategy, Market Research.
Who are Samantha Keating's colleagues?
Samantha Keating's colleagues are Maurile Alves Souza Júnior, Yosuke Nakano, Mariane Oliveira, Dawid Kwak, Eva-Maria Nicolussi, Cesar Caixeta, Neha Jain.
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Samantha Keating
Honors International Business & Finance Student | University Of South CarolinaLake Zurich, Il -
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Samantha Keating
Boston, Ma1butcherbox.com
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