-Director of the South Central Marketing department, leading all sales team members & partners exclusive but not limited to, Georgia, Alabama, Kansas, Missouri, Michigan, Tennessee & Nebraska-Generating exclusive leads for sales team members on a low-cost budget & nurtured each lead by practicing various skills from Facebook Blueprint Certification courses-Liaison between Regional Sales team & corporate Marketing department. Daily: communicating internal updates & industry news via… Show more -Director of the South Central Marketing department, leading all sales team members & partners exclusive but not limited to, Georgia, Alabama, Kansas, Missouri, Michigan, Tennessee & Nebraska-Generating exclusive leads for sales team members on a low-cost budget & nurtured each lead by practicing various skills from Facebook Blueprint Certification courses-Liaison between Regional Sales team & corporate Marketing department. Daily: communicating internal updates & industry news via video broadcast & email. -Troubleshoot systematic issues within internal resources & providing customized solutions tailored to each system-Meeting & training 100+ team members including Market Leaders, Loan Officers, Realtors, & supporting partners on third-party Marketing resources, internal communications software & Social Media platforms-Weekly meetings & training 100+ team members including Market Leaders and Loan Officers on our all-in-one, in-house CRM/pipeline management tool-Assisting Regional Sales Executive & Market Leaders in recruiting top performing talent-Hosting continuous on-boarding workshops & virtual trainings for new employees-Established various Marketing campaigns-Analyzed metrics for various Advertising campaigns on Social Media & utilization of Marketing resources & made necessary adjustments based on data-driven results-Proficiency in Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest & Google for business, GotoWebinar, GotoMeeting, Zoom, Wistia, Canva, MailChimp, Microsoft Outlook, Word, Excel, PowerPoint & CRM systems Show less

o Create and manage content for 87 centers "What's New" page on their website with focus on specific retailers and current special offerso Write content for weekly "What's New Now" emails that are distributed to a database of mall customers specific to each centero Brainstorm new content ideas and communicate with mall directors to accommodate what they want on their specific pageo Arrange and Communicate effectively each day with designers changes and updates that need to be made… Show more o Create and manage content for 87 centers "What's New" page on their website with focus on specific retailers and current special offerso Write content for weekly "What's New Now" emails that are distributed to a database of mall customers specific to each centero Brainstorm new content ideas and communicate with mall directors to accommodate what they want on their specific pageo Arrange and Communicate effectively each day with designers changes and updates that need to be made to each web page through multiple platforms including Trello, Microsoft Office Programs on Google Docs, Slack, Social Studio & Salesforceo Post weekly retailer show cases for each mall retailer with current premium outlet promotions on Simon websites, and if not on websites are then found by making phone calls to individual retailerso Plan and execute weekly email blasts, daily What’s New Now updates, and weekly meetings to discuss project progress and content ideas Show less

o Digital Marketing Departmento Take retail Inventory of mall tenants o Data Integration and enhancement o Digital Content Translationo Assisted creation of a database for the VIP coupon book that is aimed to ease theaccessibility of coupons for customers;o Digitized coupons for over 500 retailers in multiple languageso Analyzed and updated inventory of over 500 Simon Mall retailerso Updated website search field to improve customer's ability to search for specific… Show more o Digital Marketing Departmento Take retail Inventory of mall tenants o Data Integration and enhancement o Digital Content Translationo Assisted creation of a database for the VIP coupon book that is aimed to ease theaccessibility of coupons for customers;o Digitized coupons for over 500 retailers in multiple languageso Analyzed and updated inventory of over 500 Simon Mall retailerso Updated website search field to improve customer's ability to search for specific productsand services Show less

Summer Internshipo Promotional event planning, creation and execution o Product purchasing at the Shanghai design marto Social Media Marketing - Managed social media accounts with an increased response rate from followers on Instagram, Facebook, and WeChato Content Analysis, Review and Translationo Interned in Shanghai, China planning and creating advertisements for promotional events o Executed these promotions on 5 different social media platforms.o Managed and… Show more Summer Internshipo Promotional event planning, creation and execution o Product purchasing at the Shanghai design marto Social Media Marketing - Managed social media accounts with an increased response rate from followers on Instagram, Facebook, and WeChato Content Analysis, Review and Translationo Interned in Shanghai, China planning and creating advertisements for promotional events o Executed these promotions on 5 different social media platforms.o Managed and purchased product materials while balancing banking and maintaining an accurate budgeto Translated and reviewed design plans for denim design factories, researched competing fashion trends and chose 50 styles to feature in our product sample booko Successfully planned and executed a photo shoot for fall jewelry line requiring extensive interaction from start to finish. Show less

o Event planning and organizationo Communications Development o Successfully assisted in connecting with alumni and making arrangements for eventso Contributed ideas to better develop and plan events for the Red and White Club members o Recognized donors by hosting and planning events and making letter templates to send todonors that ranged from 100 to 5,000 dollars