•Crafted compelling content to promote the Swarm, foster increased membership, drive engagement, and spearhead the expansion from initially supporting only men's and women's basketball and football to encompassing all 22 varsity sports at the University of Iowa within the NIL initiative.•Utilized Adobe Creative Suite to craft diverse multimedia content across Twitter, Instagram, and Facebook platforms and curate monthly newsletters and membership emails following a structured and engaging monthly content plan.•Drove a 34.4% growth in Twitter following within four months by implementing innovative multimedia content and leveraging targeted hashtag campaigns.•Leveraged campaign orchestration skills to conceptualize and execute interactive Q&A sessions, contests, member and athlete spotlights, dynamic storytelling, and live events, resulting in a membership surge from 200 to over 2,000 within the collective's second year, fostering vibrant community engagement.•Developed an impactful social media strategy rich in engaging content for the Iowa Swarm NIL Collective, catalyzing its evolution into the second-largest NIL collective within the Big Ten Conference, marking a transformative milestone.

• Participated in an experiential learning course that worked with NASCAR executives to develop promotional campaign recommendations for increasing attendance at and TV viewership of the NASCAR Iowa Corn 350 race by the Gen Z age group.• Met with NASCAR Communications and Licensing executives to learn about the sport’s business model, unique challenges and brand elements.• Performed extensive research on Gen Z and previous NASCAR promotional tactics to inform campaign strategy.• Utilized social media and digital marketing strategies, brand collaborations, contests, influencer partnerships and other tactics to drive new Gen Z ticket purchases for and viewers of the race.• Presented final recommendations and a supporting deliverable that was recognized by NASCAR executives as exceeding expectations and having actionable recommendations.

• Produced 100+ live sports events, overseeing real-time content creation for high-stakes games across basketball, gymnastics, track and field, and more.• Operated broadcast equipment and coordinated camera work to ensure smooth, high-quality live broadcasts, troubleshooting issues in fast-paced conditions.

• Designed and implemented a 14-month editorial plan for The World Congress of Dermatology to improve social media channels' reach by 5,000 people per month.• Scheduled, created, and distributed written content, video, and images that increased brand awareness with 10+ posts per week across platforms each week utilizing Adobe Creative Suite.• Structured a cross-channel social media platform to engage different customer segments on Facebook, Instagram, Twitter, and LinkedIn, improving the average engagement rate by 12%.

• Oversaw and directed the following chair committees: graphic design, social media, academics, diversity, equity, and inclusion.• Implemented an integrated strategic communications plan to further develop and maintain PGN’s brand awareness.• Managed our chapters website, social media platforms, and external communications between professionals and sponsors.

• Interviewed and published members' experiences in articles to document, create, and develop their experiences.• Captured photos and videos of members during professional and brotherhood events serving as a visual representation of our chapter on our website and media platforms. • Published PGN's first digital newsletter on our website and LinkedIn, ensuring a weekly segment was written, edited, and uploaded to capture a new member of our organization each week fully.

• Applied positive behavior management techniques to enhance social interactions and emotional development.• Maintained eight-hour supervision of groups ranging between 20 and 40 children. • Enforced rules to maintain children's safety and create a welcoming and caring environment.

• Executed a virtual festival with a previous Lollapalooza headliner to provide an interactive experience for 700 students.• Enhanced the virtual experience for consumers by strengthening the streaming quality and creating giveaways for the guests.• Assisted the marketing team in creating the graphic design sales ads for monthly promotions.

• Demonstrated a high level of company knowledge by enforcing sanitary policies and regulations.• Achieved the highest standard of service by providing options for guests’ dietary restrictions.• Developed interpersonal relationships through consistent engagement with customers.

• Organized team-building games through collaborative sports and activities.• Executed educational and entertaining daily activities for children.• Fostered a safe environment for children to grow and academically and personally.