As the Director of Marketing at Upland Brewing Company, I lead marketing and brand development initiatives that are essential to our growth and market presence. With over thirteen years of experience in the marketing field, I have developed a strong expertise in creating and executing effective brand strategies, partnerships, and campaigns across multiple channels and platforms.I am passionate about data-driven decisions, optimized processes, and innovative products. I have successfully launched co-branded products with organizations like Indiana University and the Indiana Pacers, increasing our sales and market standing. I have also created a new sister brand to address gaps in the craft beverage market, expanding our customer base and product portfolio. I enjoy working with a talented and collaborative team that shares my vision of delivering high-quality brands to our consumers.