Samantha Mcferrin Email & Phone Number

Los Angeles, California, United States

Grow and support Magic: The Gathering’s consumer products and publishing initiativesCollaborate with Magic studio and Hasbro licensing managers on new business opportunities Ensure the Magic: The Gathering brand identity is reflected across products, marketingLead licensee communications via meetings, submissions, deliverables, presentations Partner with the events team to support licensees strategies for MagicCons and beyond

Los Angeles, California, United States

As Narrative Lead for the Disney Lorcana Trading Card Game, I led the development of the narrative--from cards to trailers--needed to support the game:• Worked with game design, creative, and world building teams to create narrative content• Collaborated with art team on visuals connected to storytelling • Wrote names, flavor text for cards, and established properties, themes for game• Developed collaborative and inclusive processes for high-quality content creation• Established effective meetings for internal narrative creation and approval• Managed a narrative team, which included writers and art director• Created and presented narrative plans to Disney teams for feedback and approval • Partnered with marketing to create a cross-platform narrative plan tied to the game • Led the development of lightly animated teasers and trailers with music

Los Angeles, California, United States

As Director of Publishing, I set up the department for success: • Developed a publishing plan of forty original titles to tie into key subscription box crates • Supported editorial and design as they developed high-quality books • Created budget, contract, and creative processes and documents • Negotiated offers to bring on high-quality packagers and publishing partners • Developed strategies to grow publishing into other markets beyond the crates

Glendale, Ca

As Director, Global Editorial, I built, led, and mentored a diverse editorial team of 18, in multiple locations at various levels, that created high-quality titles for Disney Press and licensees worldwide: • Created global publishing presentations to present and discuss with licensees • Grew eBook business managing eBook editorial and supporting digital licensees • Developed an audiobook process and created audiobooks for kids and adults • Managed the development of a 12-episode studio-approved Disney podcast

Glendale, Ca

As Executive Editor, I led and mentored a diverse editorial team of 8, in multiple locations at various levels, that created high-quality titles for Disney Press and licensees worldwide: • Managed studio-approved publishing plans for animated, live-action, and evergreen franchises • Edited 11 Artist Showcase Program picture books by Disney and Pixar Animation artists • Partnered with the Disney Consumer Products team and toy licensees to create toy tie-in titles • Acquired Newbery Honor-winning author Pam Muñoz Ryan to write an original princess middle grade

Glendale, Ca

As Senior Editor, I led and mentored an editorial team of 4, at various levels, that created high-quality titles for Disney Press and licensees worldwide: • Managed studio-approved publishing plans that tied into Disney and Pixar franchises and films • Edited the Disney Princess titles for licensees, managed approvals, Tool Kit, and strategy • Edited titles for the Frozen movie tie-in program, launching Disney's biggest publishing success • Edited the New York Times Bestselling Never Girls and Finding Tinker Bell chapter book series

New York, Ny

As an Editor, I acquired and edited award-winning children's books: board books, picture books, early readers, chapter books, middle grade, and young adult novels: • Developed strong relationships with agents and negotiated deals and terms for contracts • Acquired titles through an acquisitions process: researching competition, BookScan sales, and P&L • Prepared sales materials and partnered with sales, marketing, and publicity to launch new titles • Visited bookstores and publishing conferences, read trade news, kept current, discovered talent

San Francisco, Ca

As Assistant Editor, I edited my first picture book, Just a Minute: A Trickster Tale and Counting Book by Yuyi Morales, which won the Pura Belpré Medal for Illustration. • I supported the editorial director as she acquired, edited, and corresponded with authors and illustrators. • I worked with other editors, designers, managing editor, and production to establish a collaborative and innovative team culture.