Oversee operations of the Axxess Certification program to evaluate workflows for quality and effectiveness. Develop standardized processes and operational guidelines for the Certification program and team. Partner with internal stakeholders and subject matter experts to manage all projects across product scope with a focus on collaborating, delivering on time and simplifying processes. Ensure the solution and course development meets industry needs through ongoing quality testing and quality improvement.

Develop and drive marketing strategies through compelling campaigns and programs that communicate the value Axxess software provides to care at home organizations. Develop digital marketing communications, sales enablement tools, client testimonials, and email nurture campaigns that drive solution awareness and sales pipeline. Collaborate with various teams to develop associated go-to-market strategies and drive timelines for marketing assets in production.

Provided leadership, support, guidance, and direction to branch employees to ensure use of effective operational methods and practices. Managed team member development, including coaching, training, and continuing education. Collaborated with leadership teams on the implementation of systems and processes to identify strategic solutions for process improvement. Maintained account relationships through a consultative approach to educate on the services, features, and benefits of the company as a healthcare provider. Interpret P&L data to identify branch trends; present data findings and offer solutions to regional leadership and implement process changes with branch staff.

Established and maintained cost-effective streamlined operations with strategic measures to improve client and customer awareness, margins, and productivity ensuring office goals were consistently obtained. Developed and implemented best practices, tools, and processes to maintain state, federal, and accreditation compliance standards. Analyzed needs of customers to create customized content proposals that differentiate the company service offerings in the market.