Darebusiness is a marketing agency offering marketing solutions to small & medium businesses inFrance and Ireland. More information on www.darebusiness.com. Specialities include:Digital & Social Media Strategy: identification of target markets, development of online customerjourneys, analysis of current digital and social media efficiency, creation of strategic plans tobest achieve business objectives via digital and social media tactics.Website Design: creation of new websites including e-commerce, update of current websites forbetter navigation & improved customer experience, dual-lingual website designsWeb content creation for SEO purposesBranding: identification of target markets using segmentation and competitive analysis,development of brand identity and business vision and values, development of the strategy tolaunch new businesses, reposition brands, growth of business names, logo design andpromotional collateral design.

Creation of natural-fibre specialised retail clothing store as a sole trader: set up, launch,management, accounting, marketing strategy - this included:Creation of the business brand and identity: logo, communication flyers, cards, ...Development of the e-commerce website www.daregreen.com including UX, UI, SEOImplementation and monitoring of the social and digital communication plan, including contentcreation for organic and paid mediaProduct Procurement: negotiation & supplier prospecting in the UK and around EuropeCustomer relationship management, Customer Service with customers around EuropeTender Management: delivery in France, Europe and abroad

Creation and development of a network of more than 80 hairdressers under thebrand avenue73:Digital and Social Media Strategy both for B2B and B2C,Implementation of ERP/CRMInternal monitoring and training of franchisees,Assistance and monitoring of SHORTCUTS software trade shows: management,advice, statistics and marketing,Development of marketing communication strategy such as infographic service andwebmaster support;Management of Website & Mobile App creation project for avenue73.

Client portfolio management, with an annual turnover of €300kClient Monitoring, needs analysis, customer relations,Completion of satisfaction surveys on hairdressing salons & Institutes,Development of annual marketing plans, including the management of the team ofgraphic designers, and marketing agenciesDirect marketing: prospecting, advertising, promotional offers,Evolution of IT tools with the IT department,Development of new products and services,Supplier Management: printers, routers, advertising agencies.

National deployment of JARDILAND's loyalty program in stores: Development andvalidation of the loyalty cardLoyalty programs, animation and training of the 100 points of sale all around France.Collaboration with the IT department for the technical implementation of the project:drafting of specifications;Market analysis and monitoring: competitive intelligence, presentation of market figuresto senior management, representation of the Ensign at national commissions .Conducting and analysing qualitative and quantitative research: mystery shopperssurveys, geomarketing studies, satisfaction and notoriety.Selection and monitoring of external service providers: preparation of specifications,recruitment.Budget monitoring and management: €500K

customer portfolio to be revived for unpaid invoices