Strategic executive with 10+ years of experience in B2B SaaS, specializing in building go-to-market strategies that drive product adoption and revenue growth. Proven track record of scaling teams, creating cross-functional alignment, and shaping strategic initiatives that lead to tangible business outcomes.My superpowers:- People first GTM: optimizing the customer experience to attract, retain and grow customers, leading to cost-efficient revenue growth for scaling organizations- Cross-functional alignment and big picture strategy: breaking down silos, streamlining processes and operations and aligning cross-functional teams to a North Star mission to achieve bigger impact- Leadership and Organizational Effectiveness: growing people, scaling teams and designing intentional CX organizations that help employees execute effectivelyIn my most recent role as Senior Director of GTM, I led Docebo’s transformation from product suite to cohesive platform by developing new corporate and product positioning that established Docebo as the leading enterprise learning solution in the market. As a result, ACV increased by 10% and Enterprise pipeline has grown 45% QoQ in the last year alone.Prior to Docebo, I spent over 6 years at Shopify, where I held leadership roles in customer education, marketing and customer success. I have over 15 years experience spanning across multiple strategic functions including learning and development, marketing, customer education, customer success and product management. I'm particularly passionate about customer journey orchestration and data systems/architecture.In an effort to give back to the SaaS community, I advise and mentor startups and scale ups in the area of corporate positioning and GTM strategy, customer experience strategy, marketing strategy, and e-commerce/monetization strategy.If you're interested in working with me, let's connect! My DMs are open.