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Aspiring Data Scientist with analytics experience in the Media and Advertising industry. Passionate about solving business problems with Artificial Intelligence and Machine Learning.
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Analytics ManagerCarousell GroupSingapore
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Senior Data AnalystCarousell Sep 2020 - Present
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Data AnalystTradegecko Apr 2019 - Sep 2020Singapore -
Instructional Associate - Data Science ImmersiveGeneral Assembly Nov 2018 - Jan 2019Singapore -
Senior AnalystAnnalect Jun 2017 - Jul 2018Singapore- Piped in data from multiple platforms (e.g. Facebook, Google) into Datorama dashboard, managed inconsistencies in data to create reusable dashboard page - Conceptualise, build and maintain Datorama and Google Data Studio dashboards for reporting campaign performance to clients and for internal campaign monitoring- Deliver campaign analysis reports and presentation decks for regional multi-market accounts, with insights on campaign performance, optimisation efforts and recommendations for future campaigns- Analyse campaign performance across digital media channels (SEM, Social Media and Programmatic), devices, and creative- Identify drivers of campaign performance and areas of improvement with Audience and Strategy analysis, Digital Multi-Touch Attribution analysis, Cross-Environment analysis, Path to Conversion analysis, Media Quality analysis, and Day Part analysis- Monitor and deliver media quality reports on Ad Viewability, Brand Safety and Ad Fraud, with analyses on its impact on campaign performanceIndustries: Hospitality, Tourism, Airlines -
Integrated Media PlannerOmd Singapore Jul 2014 - Jun 2017Singapore- Develop media approach, strategy and ideas to achieve clients’ marketing and campaign objectives.- Manage day-to-day conversations with clients on media recommendations and campaign execution.- Manage campaign budgets and negotiate with media vendors to achieve higher ROI on media buys.- Collaborate with internal specialist teams, creative and PR agencies, and media vendors to ensure smooth campaign execution.- Monitor campaign troubleshooting and optimization efforts, coordinating with internal specialist teams and external media vendors in problem-solving and crafting relevant responses to clients.- Analyse interim and post-campaign performance, and preparing/presenting reports to clients.- Work with regional teams on budget and competitive reporting, and media recommendations for local market activations for regional initiatives.- Supporting the team in pitches for new businesses with ad expenditure runs and analysis, competitive analyses, ideas generation and pitch presentations.Industries: FMCG, Retail, F&B, Government, Travel & Hospitality, Property
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Student ConsultantUob-Smu Asian Enterprise Institute Jan 2014 - May 2014- Conducted consumer behaviour research for a local SME – developed survey questions and carried out surveys to gain consumer insights- Delivered marketing strategy recommendation encompassing Audience Segmentation and Targeting, Product Positioning
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Summer InternMinistry Of Information, Communications And The Arts Singapore Jun 2013 - Aug 2013- Contributed to development of strategies and best practices in new media usage for public sector communications- Studied and researched on local and global trends in new media for public communications- Wrote the New Media Department's monthly newsletters- Prepared material for case studies, advisories and presentations -
Media Planning InternOmd Singapore May 2012 - Aug 2012- Prepared post-campaign report analyses, brand planning and media evaluation decks for clients- Created presentation boards and videos for Singapore Media Awards submissions
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Marketing Communications InternSmrt Corporation Ltd May 2011 - Jun 2011- Media Monitoring- Assisted in publicity for SMRT's Silver Tribute Fund -
Relief TeacherBeatty Secondary School Jan 2010 - May 2010Taught Lower Secondary (age 13-14) History to 6 classes, and Secondary 4T Mathematics.
Samantha Ng Skills
Samantha Ng Education Details
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Data Science Immersive
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Social Sciences -
Victoria Junior CollegeDistinctions In General Paper, Literature, Mathematics, Project Work
Frequently Asked Questions about Samantha Ng
What company does Samantha Ng work for?
Samantha Ng works for Carousell Group
What is Samantha Ng's role at the current company?
Samantha Ng's current role is Analytics Manager.
What is Samantha Ng's email address?
Samantha Ng's email address is sa****@****ell.com
What is Samantha Ng's direct phone number?
Samantha Ng's direct phone number is (281) 931*****
What schools did Samantha Ng attend?
Samantha Ng attended General Assembly, Singapore Management University, Victoria Junior College.
What skills is Samantha Ng known for?
Samantha Ng has skills like Teamwork, Corporate Communications, Social Media, Powerpoint, Research, Digital Media, Media Planning, Advertising, Digital Marketing, Project Management, Campaign Management, Media Buying.
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Samantha Ng
Singapore -
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Samantha Ng
Singapore
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