Samantha Perry Email & Phone Number

Irvine, Ca, Us

Newport Beach, Ca, Us

New York, Ny, Us

In the Know Experiences is a luxury travel and lifestyle consultancy based in New York.

New York, New York, Us

- Managed all digital marketing projects for 50+ luxury properties, including email marketing, website content and collateral design, and was key contacts for accounts- Operated and oversaw 25 social media channels for JG Worldwide portfolio companies and clients. - Created platform specific copy to ensure alignment with each brands specific voice, visual stands, and messaging. - Analyzed performance metrics on a daily, weekly, and monthly basis to continually refine strategies based on social trends. As a result, dedicated accounts grew by 20K+ organic followers.- Developed strategic partnerships with influencers and other outside vendors to drive traffic, create awareness, and grow audience base- Created client-specific social media plans, best practice guidelines, and editorial calendars for use in their social media and business development initiatives- Worked closely with sales, PR, and operations to create original marketing content- Managed all JG Worldwide websites including content updates, creation, and posting of blogs

New York, New York, Us

Current Venues: McGreevy's 3rd Base Saloon • Central Bistro Boston • Abby Lane Food & Spirits • Lion's Tail @ Ink Block • Back Bay Harry's • Lower Mills Tavern • Yellow Door Taqueria-Strategized, created, and managed daily content for all social media channels for 15 hospitality venues-Produced regular analytical reports on campaign effectiveness for upper management -Managed team of 15 operational managers to ensure quality and accurate marketing/promotional programs-Designed, managed and maintained venue websites-Executed branding and promotional strategy in collaboration with Director of Marketing-Spearheaded integrated social media campaigns increasing traffic, sales, and customer engagement-Built out SEO and PPC strategies and managed quarterly editorial calendar-Enhanced brand and customer loyalty with high-quality patron engagement-Identified and developed mutually beneficial promotional partnerships and events with bloggers, online media outlets, and social media influencers on a consistent basis

Current Venues: McGreevy's 3rd Base Saloon • Central Bistro Boston • Abby Lane Food & Spirits • Blue Inc. •The Whiskey Republic • Back Bay Harry's • Lola's Cantina • Turner's Yard • Julep Bar-Created content for social media-Spearheaded a style-guide for each venue to better serve overall brand-Developed standard schedule to best engage audience for each venue-Worked directly with local media, bloggers and social influencers to bring our brands better exposure-Worked directly with local printers to ensure projects were completed accurately and on time-Worked directly with local charities scheduling, promoting and raising funds via Charity Bartending Program-Wrote and distributed press releases-Handled vendor relationships and managed both accounts payable and receivable

-Worked closely with upper management and corporate marketing team-Aided the marketing department in promotional and outreach efforts through updating social media outlets, composing blogs, and managing review sites by analyzing empirical data-Researched relevant topics in the restaurant industry and wrote educational and engaging blog posts -Created and edited engaging content optimized for each individual platform