Manchester Central is an award-winning venue that provides the backdrop to some of the world’s leading conference, exhibitions and events.As Senior Communications Executive my main responsibilities are to:• Work with Assistant Director of Marketing and Communications to develop tactical plans in response to business strategy• Strategically manage and develop Manchester Central’s suite of online comms channels; leading forward planning of content and day-to-day management of venue social media channels, monitoring sentiment, reputation and continually identifying and recommending opportunities for growth through effective measurement and evaluation of analytics• Support campaign activity by devising and implementing appropriate comms across key platforms• Manage and produce the venue podcast – Central Chat – forward planning to align with campaign/business priorities, securing guests, hosting and producing episodes • Co-ordinate programme of client, internal and wider stakeholder e-comms, planning and creating engaging content and managing databases• Work with colleagues across the business to identify ideas for content creation that support brand awareness, lead generation and key account management activity• Monitor, collate and analyse all e-comms and social media engagement to produce reports for the senior management team (SMT) and make recommendations for further improvement• Manage the comms inbox and respond to incoming enquiries. Assist colleagues with drafting complaint responses to ensure content and tone is appropriate and consistent• Oversee internal comms - drafting and issuing to ensure consistency in approach and tone of voice• Co-ordinate venue and event video and photography opportunities• Support the Assistant Director of Marketing & Communications with co-ordination of onsite press and media activity, liaison with the venue’s external PR team, upholding and rolling out the crisis comms procedure; supporting SMT should a crisis occur

As Digital Communications Executive, a new role created for me based on my performance, I was responsible for the planning and management of all digital content for Manchester Central's suite of online communications channels, including the planning, hosting, directing and production of the venue podcast, Central Chat.During my time in this role, I increased Manchester Central’s total social media followers by 85%, total social media impressions by 98% and total social media engagements by 128% - across Twitter, Instagram and LinkedIn collectively, including the pandemic.I was the only member of the wider Marketing and Communications Team that worked alongside the Assistant Director of Marketing and Communications during the entirety of the COVID period, maintaining the venue's brand presence across both traditional PR and online platforms, assisting in the communications around the venue becoming an NHS Nightingale Hospital and working with other leading event professionals across the UK in launching Project Confidence - a national campaign to raise awareness of the importance of the events industry.As a result of my performance and the expansion of my responsibilities, the Assistant Director of Marketing and Communications promoted me to Senior Communications Executive.

As Communications Assistant, I was responsible for assisting the Senior Communications Executive in the day-to-day management of all Manchester Central’s communication channels; with the main aim of developing the venue’s social media channels to promote the brand nationally and internationally. During my time in this role, I increased Manchester Central’s total social media followers by 73% and total social media impressions by 40%. I also overhauled the company’s approach to social media; deactivating Facebook and launching an Instagram profile which generated a 144% increase in engagement in two years. As a result, the Assistant Director of Marketing and Communications created a brand-new Digital Communications Executive role for me and handed over the responsibilities listed above.

- Responsible for the listing of all new stock onto three different platforms; eBay, Amazon and Rakuten Marketplace (as part of Play.com) - Taking photos of all stock and appropriately editing using Photoshop Software- Writing product descriptions and creating suitable product titles in order to maximize SEO- Responsible for the maintenance of the My Mix Trendz Facebook and Twitter accountsWorking within a small office environment where communication and teamwork were essential to the smooth running of all aspects of the business. As well as overseeing the listing of products, this role also required me to undertake occasional office administration duties, such as logging and filing invoices and receipts and handling returns and exchanges.

Mediated and guided a group of young girls aged 14-16 in the generation and production of a small-scale independent magazine (‘Zine’). Through the use of media references and online blogs we examined issues such as body positivity and teenage life.- Aimed to Identify and deal with inequalities in Higher Education- Provided encouragement and mentoring to children from disadvantaged backgrounds- Planned and coordinated weekly information and practical sessions online with the aid of Facebook, Twitter and Google Documents.

This position involved bar service in both the Union and Academy bars as well as food and drink service in Biko’s Café and The Union Bar kitchen.Both these roles allowed me to develop a firm ability to deal with customer complaints whilst greeting and acknowledging every customer, as well as maintaining solid product knowledge alongside all other aspects of excellent customer service.