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Samantha Poon is listed as Product Coach | AIPMM PM & PMM | Pragmatic PMC-VI | B2B & B2C | Research+Strategy+Planning+Execution at ATB Financial, based in Calgary, Alberta, Canada. AeroLeads shows a work email signal at atb.com and a matched LinkedIn profile for Samantha Poon.
Samantha Poon previously worked as Digital Product Coach at Atb Financial and Product Operations Manager at Atb Financial. Samantha Poon holds Master Of Science (M.Sc) from University Of Calgary.
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I am a focused product professional who supports product teams and leaders in instilling an outcome-oriented mindset and implementing effective processes and tools to build the 'right things' and help to get 'things right'. I specialized in data, testing, client segmentation, and executing effective product launches that have driven innovation and delivered impactful solutions across the global positioning and financial sectors. With over 15 years of experience in the high-tech market, I'm experienced with driving optimized customer experiences through maturing product management practices and leveraging data to inform strategic decisions. Passionate about people, process, and technology - I am dedicated to helping organizations achieve high proficiency in applying product management principles and practices.
Listed skills include Gps Applications, Product Marketing, Product Launch, Product Validation, and 16 others.
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Coach, guide, and support ATB Digital product teams and leaders to achieve high proficiency in applying product principles and practices. Nurture an outcome-oriented mindset to optimize operations and attain product-related goals effectively.
Calgary, Alberta, Canada
Optimized product operations for ATB's digital banking products. Developed and executed discovery programs, data analysis, go-to-market and retention strategies. Aligned product development and business units to enhance customers' product awareness and adoption journey.
Calgary, Canada Area
Adapted product marketing for ATB's mobile banking products. Developed and executed product release strategies. Owned end-to-end delivery of product awareness campaigns, adoption testing, measurement and support model.
Designed and launched marketing campaigns for leading company brands, market segments and products. Managed advertisement budget, strategy, and selected channels that best align with target audience preferences.
Led multi‐disciplined teams to create technical messaging and marketing content for targeted audiences. Found new ways to extract sales and solve marketing issues, looked at problems in innovative ways, and communicated findings back to key stakeholders.
Responsible for product releases, created and reviewed marketing materials, and assisted with designing marketing campaigns and dealers’ events.
Calgary, Canada Area
Delivered technical and commercial support for customers, dealers, and sales. Traveled worldwide to attend conferences and supported sales initiatives. Provided tailored onsite training and problem-solving to ensure customers satisfaction. Gathered insights into product management and engineering.
Calgary, Alberta, Canada
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Samantha Poon works for ATB Financial.
Samantha Poon is listed as Product Coach | AIPMM PM & PMM | Pragmatic PMC-VI | B2B & B2C | Research+Strategy+Planning+Execution at ATB Financial.
AeroLeads has found 1 work email signal at @atb.com for Samantha Poon at ATB Financial.
Samantha Poon is based in Calgary, Alberta, Canada while working with ATB Financial.
Samantha Poon has worked for Atb Financial, Novatel Inc., and Focus Corporation.
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Samantha Poon holds Master Of Science (M.Sc) from University Of Calgary.
Samantha Poon is listed with skills including Gps Applications, Product Marketing, Product Launch, Product Validation, Advertising, Market Research, Branding And Identity, and Content Development.
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